Ceo, Creative Director & Co-Founder @Livetrend.co // The First Data-Driven Trend Platform for Fashion
BeyoncéxLevi’s: Ceci n’est pas une collab! At the launch of Beyoncé's new album, one of the tracks was entitled "Levii's Jeans". Michelle Gass, CEO of Levi's® Footwear & Accessories, assured that the mention of the name was "completely spontaneous" and that the company "had nothing to do with it" in an interview with Bloomberg. But at the close of trading on Friday, the company's shares had already gained 31% since the start of the year, outperforming the S&P 500 index. Analysing our powerful data at Livetrend.co, we can see how #denim is always a must have for September drops. Representing 8% of global product range for men and 7% of women assortment. In the clip, #Beyoncé is wearing the iconic straight-leg jeans and we can see how the e-com assortment is mirroring her choice: For women, straight leg represent 18% of the range, followed by slim 17% and then skinny jeans at 15% and wide leg at 12%… Do you want to know more how to capitalise on denim for your collections? Ask for a demo via the link in the first comment! https://lnkd.in/eSQN7MUE
Ceo, Creative Director & Co-Founder @Livetrend.co // The First Data-Driven Trend Platform for Fashion
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