afaqs!’s Post

BBB National Programs' Children's Advertising Review Unit (CARU) has issued a warning to advertisers and brands about using AI in child-directed advertising and data collection. This Perkins Coie LLP blog post highlights a few of the compliance guidelines included in the warning. #AI #Advertising #ConsumerProtection #Privacy

In the digital world, ethics isn’t optional; it’s essential. As marketers, we must prioritize authenticity and respect for privacy. Whether using LinkedIn, Facebook, Instagram, or Google Ads, adopt ethical practices that align with your audience’s values. Build trust with transparency in your campaigns and foster loyalty by respecting your customers’ data and preferences. Want to ensure your ad campaigns reflect your brand values? Let’s collaborate on creating ethical strategies. DM us now! #EthicalAdvertising #TrustworthyMarketing #DigitalEthics

#techtuesday 💥 Headlines this week, explore: ◾️ The Rise of AI 🤖 ◾️ Privacy Compliance ⛔️ ◾️ Brand Safety ⚠️ ◾️ Meta & Video 🎥 What industry trends are keeping you informed this week? 😎 #adtech #privacy #advertising #compliance #ai #brandsafety #videoadvertising

There are six “undeniable truths” that are catalyzing the need for companies to shift to a people-first strategy: 1️⃣The Explosion of Content 2️⃣Channel Saturation 3️⃣Privacy Legislation 4️⃣The Pandemic 5️⃣The Rise of AI 6️⃣Interest Rates These macro forces mean businesses can no longer rely solely on spamming their audiences. They need to focus on quality over quantity and building genuine relationships, said Mark Kilens on "Marketing, Demystified." Find out more about people-first here: https://hubs.li/Q02bSjQt0

Have you ever been silenced online? You're not alone. ▪︎ Had your account restricted without warning? ▪︎ Even had your posts removed without explanation? ▪︎ Or tried desperately to contact actual human support? ■ Millions face these digital rights violations daily. Here's what's really happening.. The reality check: ✅ Your account can vanish overnight — no warning, no appeal. ✅ That "deactivated" account? Your data likely still exists. ✅ Your content may be training AI systems without your knowledge. ✅ Getting human support? Nearly impossible. ✅ Those Terms of Service? They can change without notice. What we're all losing: ▪︎ Years building our digital presence. ▪︎ Valuable business connections. ▪︎ Professional credibility. ▪︎ Personal memories and content. ▪︎ The right to be heard online. What we need: 1. Clear, universal guidelines. 2. Real human appeals process. 3. True data deletion rights. 4. Control over our content. 5. Accessible platform support. This isn't just about social media — it's about our fundamental rights in the digital age. Think about it: How many times have you felt powerless on these platforms? Feel free to share your story below. #digitalrights #personaldata #privacy #ai #GDPR #socialmedia #technology #innovation

Staying up-to-date on the latest discussions surrounding data ethics and consumer rights is more important than ever. We're passionate about empowering individuals to take control of their data and earn fair compensation for its use in advertising. With Profila, users can reclaim their digital rights while participating in a more transparent and equitable advertising ecosystem. Together, we can drive positive change. #DataEthics #Empowerment https://lnkd.in/dST4P99d

Businesses must strive to uphold ethical standards and prioritize the privacy rights of users but why does social media ethics matter in lead generation campaigns and how should businesses navigate this complex terrain: 🛡️ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗨𝘀𝗲𝗿 𝗣𝗿𝗶𝘃𝗮𝗰𝘆: Consumers are increasingly concerned about how their personal information is collected, used, and shared online. By prioritizing user privacy, you can build trust with your audience and demonstrate a commitment to ethical practices. 🔍 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝗲𝗻𝘁: Clearly communicate your privacy policy and terms of use on your landing pages and website, explaining how you will use the collected data. Obtain explicit consent from users before collecting their personal information and allow them to easily opt-out or unsubscribe at any time. Comply with relevant data privacy regulations like GDPR and CCPA to build trust and avoid legal issues. 🔒 𝗗𝗮𝘁𝗮 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝘀: Safeguarding user data is not only an ethical imperative but also a legal requirement. Businesses must implement robust data security measures to protect sensitive information from unauthorized access, breaches, and misuse, thereby safeguarding user privacy and maintaining compliance with data protection regulations. 🔑 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗨𝘀𝗲𝗿 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Respect for user privacy extends beyond compliance with regulations; it involves empowering users to exercise control over their data. Businesses should provide individuals with options to opt out of data collection and processing, as well as mechanisms to access, update, or delete their personal information as needed. 🚀 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝘆: Businesses must ensure that their tactics are respectful and non-intrusive. By adopting ethical lead generation practices, and create a positive user experience that fosters relationships and brand loyalty. Leverage targeted social media ads to reach the right audience. Disclose any sponsored or paid content, and be transparent about influencer partnerships or endorsements. Let's lead by example and uphold ethical standards in social media marketing, respecting user privacy every step of the way. For more insights and valuable resources, go to our website - https://lnkd.in/gw83j8WX. Don’t miss out on this Free Offer - download your copy of - 𝗭𝗮𝘇𝘇𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗛𝗮𝗻𝗱𝗯𝗼𝗼𝗸 - https://lnkd.in/ghQaikWQ #socialmediaethics #userprivacy #leadgeneration #trending

Businesses must strive to uphold ethical standards and prioritize the privacy rights of users but why does social media ethics matter in lead generation campaigns and how should businesses navigate this complex terrain: 🛡️ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗻𝗴 𝗨𝘀𝗲𝗿 𝗣𝗿𝗶𝘃𝗮𝗰𝘆: Consumers are increasingly concerned about how their personal information is collected, used, and shared online. By prioritizing user privacy, you can build trust with your audience and demonstrate a commitment to ethical practices. 🔍 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗮𝗻𝗱 𝗖𝗼𝗻𝘀𝗲𝗻𝘁: Clearly communicate your privacy policy and terms of use on your landing pages and website, explaining how you will use the collected data. Obtain explicit consent from users before collecting their personal information and allow them to easily opt-out or unsubscribe at any time. Comply with relevant data privacy regulations like GDPR and CCPA to build trust and avoid legal issues. 🔒 𝗗𝗮𝘁𝗮 𝗦𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝘀: Safeguarding user data is not only an ethical imperative but also a legal requirement. Businesses must implement robust data security measures to protect sensitive information from unauthorized access, breaches, and misuse, thereby safeguarding user privacy and maintaining compliance with data protection regulations. 🔑 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗨𝘀𝗲𝗿 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Respect for user privacy extends beyond compliance with regulations; it involves empowering users to exercise control over their data. Businesses should provide individuals with options to opt out of data collection and processing, as well as mechanisms to access, update, or delete their personal information as needed. 🚀 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗹𝘆: Businesses must ensure that their tactics are respectful and non-intrusive. By adopting ethical lead generation practices, and create a positive user experience that fosters relationships and brand loyalty. Leverage targeted social media ads to reach the right audience. Disclose any sponsored or paid content, and be transparent about influencer partnerships or endorsements. Let's lead by example and uphold ethical standards in social media marketing, respecting user privacy every step of the way. For more insights and valuable resources, go to our website - https://lnkd.in/gTYSN-xR. Don’t miss out on this Free Offer - download your copy of - 𝗭𝗮𝘇𝘇𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗟𝗲𝗮𝗱 𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗛𝗮𝗻𝗱𝗯𝗼𝗼𝗸 - https://lnkd.in/gnvVgk_2 #socialmediaethics #userprivacy #leadgeneration #trending

“The law is an ass”, grumbled Mr Bumble in Oliver Twist when he realised he was liable for the actions of his beleagured wife. For all the good it does, you’d be forgiven for thinking privacy regulation is an ass too. Those irritating pop-ups and Privacy Policies that are longer than Macbeth and harder to read are the progeny of privacy laws. Regulations set very precise disclosure obligations and nervous businesses often exercise an over-abundance of caution. It takes creativity, courage and ingenuity to do it well and everyone thinks it’s someone else’s job. It takes a confident and well-informed marketing professional with a good consiglieri to have the minerals to reinvent the consent experience. That’s how you build high value first party data assets btw. The real problem is what happens when you give consent. You inadvertently light the touch paper on a firework that explodes your data into the adtech universe, sending sparks to a hundred (even a thousand) vendors. The sparks set fire to other fireworks and the whole factory goes up. The next wave of privacy will be clean, controlled and contained. And policed by AI. (Thanks to Robert Webster for provoking this post 🎆) #privacy #consent #digital #adtech Elliot Bell Magid Souhami John deTar Tom Triscari Ander Lopez Ochoa Rémi Lemonnier Paul Evans

Big Tech using AI to Target Friends NOT on Facebook Meta has sent some Facebook users messages saying it may process information about people who do not use its products and services or have an account if they appear in an image or are mentioned in posts or captions shared by a user. This is big... They're suggesting they might use YOUR photos of friends who are NOT on Facebook/Instagram etc and don't have an account. Then process and target through other means. Not without backlash. Privacy groups are saying it's breaking EU GDPR Laws. Full story below... #dataprivacy #privacybydesign #bigtech