Excited to see our Head of Search Daniel Emery getting some recognition in the international SEO community for putting his expertise to use in streamlining the site migration process. #seo #digitalmarketing #digitalagency
Unsolicited #SEO tip: While in a perfect world, a "site migration" should be a 1:1 task, the reality when new websites get built is: 👨💻 On-page content gets changed and updated 🤖 Page titles, meta descriptions get re-written 👋 New pages get made, some pages get removed All of this complicates writing robust redirect rules, especially on large sites. I've had a huge amount of success with the following process: 🐸 Crawling the sites with Screaming Frog 👈 Picking fields that are remaining similar 🔢 Using all-MiniLM-L6-v2 to convert text data into numerical vectors 📈 Facebook AI Similarity Search (FAISS) for similarity search 😁 Enjoying having accurate redirects done for me in minutes Confused? There's a full guide in the comments (click "Recent" and scroll) Shoutout to Daniel Emery 😎