Bang Digital Australia’s Post

Excited to see our Head of Search Daniel Emery getting some recognition in the international SEO community for putting his expertise to use in streamlining the site migration process. #seo #digitalmarketing #digitalagency

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Unsolicited SEO tips, experiments and the Search with Candour podcast 🧪

Unsolicited #SEO tip: While in a perfect world, a "site migration" should be a 1:1 task, the reality when new websites get built is: 👨💻 On-page content gets changed and updated 🤖 Page titles, meta descriptions get re-written 👋 New pages get made, some pages get removed All of this complicates writing robust redirect rules, especially on large sites. I've had a huge amount of success with the following process: 🐸 Crawling the sites with Screaming Frog 👈 Picking fields that are remaining similar 🔢 Using all-MiniLM-L6-v2 to convert text data into numerical vectors 📈 Facebook AI Similarity Search (FAISS) for similarity search 😁 Enjoying having accurate redirects done for me in minutes Confused? There's a full guide in the comments (click "Recent" and scroll) Shoutout to Daniel Emery 😎

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