Bamboo Pengzhu Lin’s Post

Unlock the potential of virtual events and webinars to elevate your brand, generate valuable leads, and build meaningful connections in the digital space. Dive into the future of engagement and innovation! #ThoughtLeadership #LeadGeneration #DigitalConnections

Event measurement can feel overwhelming, but focusing on the right metrics makes all the difference. Here are some of the critical metrics you should track for a more data-driven approach to event success: ✅Net Promoter Score (NPS): Understand advocacy and predict the growth of your events based on attendee promoters (or detractors!). ✅Return on Objectives (ROO): Measure and assess how your events drive wider business objectives. ✅Behavioural impact: See how your events are influencing the behaviour of your attendees, whether they're customers, prospects or attendees. What metrics do you find most valuable? Let us know in the comments! #eventprofs #eventdata #eventinsights

Can marketers get more out of their event marketing efforts by applying ABM principles? Join this virtual roundtable discussion to explore ways to maximize event ROI by: * Going beyond your target account lists * Developing effective promotional strategies * Creating meaningful conversations * Measuring metrics to optimize your event marketing efforts. The Registration link is in the comments. #b2bmarketing #virtualroundtable #events #networking

Thank you LinkedIn, for an incredible event at B2Believe Stockholm yesterday! ⭐ The day was packed with invaluable insights, thought-provoking sessions, and great conversations with some truly inspiring people. Petra Karlsson, Britta Barndõk, Helen Comerford, Gareth Geoghegan, Göran Sällvin, Ronan McGowan Here are a couple of highlights that truly resonated with me: 🔹 𝐓𝐡𝐞 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐟 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 – This session by Mimi Turner highlighted the importance of understanding the buyer group: their pain points, challenges, and dynamics. A major insight? Deals often stall because buying groups struggle to reach consensus. The fear of "messing up" often outweighs the fear of "missing out." This underscores the role of marketers in guiding buying groups toward agreement and building confidence in their decisions. 🔹 𝐇𝐨𝐰 𝐭𝐨 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞 𝐭𝐡𝐞 𝐂𝐅𝐎 – This fireside chat session hosted by Henry Clifford-Jones drove home the importance of bridging marketing and finance. Making a data-driven business case is essential for resonating with the C-suite and securing alignment on investments. Thank you to all the speakers for sharing your expertise! Excited to apply these takeaways and continue evolving our strategies! 🚀 #b2believe #linkedinevents #b2bmarketing #marketing

Register here- bit.ly/3CqWDhF Measuring event ROI is no longer just about crunching numbers - it's about telling a story that resonates with stakeholders and drives business outcomes. Join us on December 5th as we explore the art of Decoding Event ROI: Beyond Numbers to Narrative. In this executive virtual roundtable, we'll delve into innovative approaches to measuring and communicating event ROI, integrating both quantitative metrics and qualitative impact stories. If you want to know more about this topic, feel free to contact Sandeep Sivaram. #virtualevent #events #b2bmarketing #Networking

Register here- bit.ly/3CqWDhF Measuring event ROI is no longer just about crunching numbers - it's about telling a story that resonates with stakeholders and drives business outcomes. Join us on December 5th as we explore the art of Decoding Event ROI: Beyond Numbers to Narrative. In this executive virtual roundtable, we'll delve into innovative approaches to measuring and communicating event ROI, integrating both quantitative metrics and qualitative impact stories. If you want to know more about this topic, feel free to contact Sandeep Sivaram. #virtualevent #events #b2bmarketing #Networking

The shift is clear: big conferences offer brand visibility, but smaller, local events often deliver higher-quality leads. Why? Attendees at local events are intentional, relevant, and engaged. For sales teams, this means warmer conversations and a faster path to closing deals. The best event strategies mix both, but with the right analytics, you can focus where it matters most. It’s about knowing what works—not guessing. #EventMarketing #LeadGeneration #SalesEnablement #B2BMarketing #MarketingAnalytics

The tradeshow may be over, but the real work is just beginning. Now’s the time to turn connections, insights, and trends into lasting success. Here’s how post-show actions can help you: ✅ Maximize tradeshow ROI ✅ Strengthen industry relationships ✅ Position your brand for future growth Stay proactive and follow through—these post-show steps can make all the difference in turning tradeshow energy into real results. Ready to elevate your strategy? Let’s get to work! #TradeshowSuccess #PostShowStrategies #IndustryConnections #ROI #BusinessGrowth #FollowUp

Event marketers are able to gather valuable insight from their customer base at events. Insights which can be used by the whole organization to get to know your customer base better. That is the power of events. This is power of content you get from events. In case you missed it, Bharath Varma, Jason Widup and Piyush Saggi jumped on a webinar this week to discuss the importance of repurposing event content, as well as recapping the newly launched Parmonic X Zuddl integration! You can watch the full session below: https://lnkd.in/g-YRkFaS #events #eventmarketing #fieldmarketing

Discover how to leverage #SMSmarketing for your #FourthofJuly events to boost engagement, attendance, and sales. Learn effective strategies, best practices, and creative ideas to make your #IndependenceDay celebrations unforgettable. Learn more at https://lnkd.in/eXMDdBzR