Bader Tadlaoui’s Post

⚡Boost Your Email Open Rates with Better Deliverability “It doesn’t matter how amazing your email is if no one sees it.” Deliverability is one of the most misunderstood and overlooked aspects of email marketing, but it’s critical for success. You can write the most compelling content, offer incredible deals, and craft personalized subject lines—but if your emails aren’t making it to the inbox, none of it matters. Here’s the reality: email marketing is only as effective as your ability to land in your subscribers inboxes (and not in the dreaded spam folder). While many focus solely on the creative side of emails, deliverability can make or break your entire campaign. Here’s what you need to know: ✔️A clean email list is crucial, but it’s only part of the solution. ✔️️Sending emails consistently helps build sender reputation—your audience needs to hear from you regularly, not sporadically. ✔️Avoid spammy keywords and overused phrases that trigger spam filters. Instead, focus on value-driven content. ✔️Domain authentication (SPF, DKIM, and DMARC) tells inbox providers that your emails are legit and not from a spammer. I’ve seen businesses get 25% higher open rates just by fixing their deliverability issues. Imagine what that could do for your bottom line. 📈 Your content deserves to be seen, and with a few simple tweaks, you can ensure that it is. Let’s not forget—deliverability is the secret weapon that separates the mediocre campaigns from the high-performers. #Deliverability #EmailMarketing

Your Email List is Killing Your Deliverability: Here’s How to Fix It Your email list could be silently wrecking your deliverability. This hidden problem can cost you opens, clicks, and conversions. A clean email list is crucial for effective email marketing. Yet, many marketers let their lists decay, leading to high bounce rates, spam complaints, and plummeting deliverability. Here’s how to keep your list in top shape: - Regularly Remove Inactive Subscribers: A deadweight on your list harms your sender reputation. Clean out subscribers who haven’t engaged in a while. - Use Double Opt-In: Ensure that new subscribers really want to hear from you by requiring confirmation. - Monitor Bounce Rates: High bounce rates can signal problems with your list hygiene. Keep an eye on this metric and act quickly to resolve issues. Ready to audit your email list? Start today and see the difference it makes in your deliverability. What challenges have you faced with list maintenance? Share your experiences or ask for advice in the comments below!

3 Tips to boost your email deliverability… And quadruple your CTR 👇 You could have the best emails and the best copy in the world… But it doesn’t matter if they’re not landing in their inbox. Worst case scenario - you’re in spam with less than 5% of your subscribers ever even seeing your emails. A much better case is you’re consistently landing in their inbox with at least 20% of audience reading your emails. That’s FOUR TIMES more often potential buyers are reading your emails… Which could mean 4x the conversions too. How does quadrupling you’re your sales sound? Well here’s 3 tips to land in your ICP’s inbox every time: 1 List cleaning automation… Install an automation that moves anyone who doesn’t open a single email in 60+ days to a different segment where they only receive one email a week. Once they open an email, move them back to the normal segment. (DON’T remove them… just send less frequently). This protects your domain reputation from the deliverability vampires and prevents future emails going to spam. 2 Add a footer… We can’t entirely remove all salesy language. So we have to reduce the percentage of promotional language used. And you can do that by adding a footer at the with disclaimers, privacy polices and about us info. Basically making the email longer and reducing the overall percentage of sales talk in the email. 3 Segment your list… Create different email campaigns that are highly targeted and relevant to the specific groups. If the content is tailored to their wants and needs, they’ll be more like to open your emails. And that’s it for now, if you found this useful share it with someone else who is struggling to get out of spam/promo. Drop a comment for any other useful tips you have and what your thoughts are 💭

Top 3 Mistakes Email Marketers Often Make When Sending Emails 1. They use spammy words 2. They don't clean their email list 3. They don't use proper authentication Your emails deserve to be seen, not buried in spam. → Here’s how to save your emails from landing in spam: SOME MORE TIPS 1 - Avoid using spammy words like "Free", "Buy now", "Discount". These trigger spam filters. YOU CAN USE SYNONYMS 2 - Always clean your email list. Remove inactive or fake emails. 3 - Use proper email authentication. Set up SPF, DKIM, and DMARC. 4 - Personalize your emails. Use the recipient's name and tailor the content. 5 - Avoid excessive use of images and links. Keep a good text-to-image ratio. 6 - Test your emails before sending. Use tools to see if they might land in spam. 7 - Monitor your email deliverability. Keep track of open rates and bounces. 8 - Use a reputable email service provider. They have better deliverability rates. 9 - Make sure your subject lines are clear and relevant. Avoid clickbait. 10 - Include an easy way for recipients to unsubscribe. This builds trust. 11 - Avoid sending too many emails. Respect your audience’s inbox. 12 - Keep your email content valuable and relevant. Provide real value. 13 - Segment your email list. Send targeted emails to specific groups. Email marketing is powerful. It can boost your business, build relationships, and drive sales. But only if your emails reach the inbox. → Follow these tips to ensure your emails are seen and not lost in spam. . . . P.S: Need HELP Growing Your Business? DM ME! #EmailMarketing #DigitalMarketing #MarketingTips #EmailDeliverability #ContentMarketing #MarketingStrategy #LeadGeneration #EmailStrategy #BusinessGrowth #MarketingAutomation

The Ultimate Guide to Email Warm-up: Boost Deliverability and Avoid Spam Filters As email marketers, we've all experienced the frustration of sending emails that land in spam filters or go unnoticed. One crucial step to ensure successful email campaigns is email warm-up. I'm going to be enlightening us on: 1. What is email warm-up? 2. How does email warm-up work? 3. Importance of email warm-up •What is Email Warm-up? Email warm-up is the process of gradually increasing email sending volume and frequency to prevent triggering spam filters and improve deliverability. It's essential when: - Setting up a new email account or domain - Changing email service providers (ESPs) - Increasing email sending volume - Recovering from a deliverability issue •How Does Email Warm-up Work? Email warm-up involves: 1. Initial slow sending: Start with small batches (10-50 emails depending on the platform being used) to test ESPs' limits. 2. Gradual volume increase: Incrementally raise sending volume over time (days/weeks). 3. Monitoring deliverability: Track email metrics (bounces, complaints, spam filters). 4. Adjusting sending patterns: Adapt to ESPs' feedback and adjust sending frequency/volume. •Importance/Benefits of email warm-up: 1. Improved deliverability: Avoid spam filters and land in inboxes. 2. Increased reputation: Establish trust with ESPs and recipients. 3. Better engagement: Higher open rates and click-through rates. 4. Reduced complaints: Minimize spam reports and unsubscribes. My next post will be on the Consequences of not warming up your emails and Best practices of Email warmup🚀 Want to know more about warming up your emails? Let's connect or type in the comment section #EmailWarmup #EmailMarketing #Deliverability #SpamFilters #ReputationManagement #EmailBestPractices #DigitalMarketing #MarketingTipsHere #EmailDelivery #ReputationManagement #SenderReputation #MarketingStrategy #EmailAuthentication #EmailCampaigns #EmailOptimization #MarketingProductivity

📩 Important Email Update 📩 On October 3, 2023, both Google and Yahoo announced they were adding new email inbox protections to reduce spam. The changes added new restrictions to bulk sender policies, which could directly impact email deliverability. If you’re a brand or marketer who sends emails to a large list of recipients, you must authenticate your email to ensure the delivery of your emails. To make sure your emails are landing in inboxes, authenticate your email account by following the directions provided by your email marketing provider. Learn more → https://bit.ly/48Aezk2 Not sure if your email is authenticated? Get help from the email marketing experts at SpotOn. Contact us today. #EmailMarketing #EmailDeliverability

In the digital realm of email marketing, there are questions that haunt even the most seasoned marketers. 😱 Some may ask, "Why is my email being marked as spam?" "How can l improve my open rates?" 🤔 All these are mysteries that beg for answers. Now, l will shine a light on some of the common email deliverability questions, and provide you with the knowledge to overcome these vexing issues. One may ask: 🚀 "What are considered spammy email elements?" ........ Avoid words like "free", "promo", and "buy", etc. in the subject line. ........ Keep the image-to-text ratio balanced. ........ Keep email size low (around 30 kb) 🚀 "Does adding an image of the signer at the bottom of an email up your spam score?" ........ It shouldn't be an issue as long as you have a good image-to-text ratio, the image isn't too big, and you include alt text. 🚀 What do you consider the optimal email deliverability rate?" ........ 98% or higher. This means you have a healthy, engaged email list that is not being blocked by ISPs due to a poor sender score. These and many more questions have been asked. But remember, the path to email deliverability mastery is never-ending. If you have questions that still elude your understanding, or if you seek further guidance in the ways of email marketing, reach out to me. l'm here to assist you in your journey towards email greatness. May your open rates soar, and may your spam filters stay silent. The power is yours! 💪 #EmailMarketingTips #EmailBestPractices #EmailDeliverability #InboxPlacement #EmailReputation

How email list hygiene impacts your email deliverability In today’s digital landscape, the success of your email marketing efforts hinges on engaging content and the health of your email list.  Proper email list hygiene is crucial for maintaining strong deliverability rates. An outdated or poorly maintained list can lead to bounces, spam complaints, and ultimately, your emails landing in the dreaded junk folder. In my latest post, I’ll explore how regular cleaning and validation of your email list can enhance your reputation with email service providers and improve your overall campaign performance. To read the full guide: https://shorturl.at/rOnj9 #EmailMarketing #Deliverability #ListHygiene #DigitalMarketing #MarketingTips

A healthy email list is the foundation of any successful email marketing strategy. But if you're seeing these warning signs, it might be time for a little spring cleaning: • Low engagement rates • High bounce rates • Increased spam complaints • Spike in unsubscribes
 Ignoring these red flags can hurt your sender reputation, waste your resources, and cost you valuable customer relationships. Check out our latest blog post with actionable tips to help you clean up your list and get back on track. Plus, we share expert insights on how often you should be cleaning your list and when to call in the professionals. The Email Co. specializes in email list cleaning and deliverability optimization, so don’t hesitate to send us a line! 📧 #emaillistcleaning #emaildeliverability #TheEmailCo https://lnkd.in/ePPkzUUt

🚨 Low open rates? No clicks? Let’s fix your email deliverability TODAY! 🚨 You’ve crafted the perfect email. You’ve got the attention-grabbing subject line. The copy is spot on. You’re feeling great. And then… NOTHING. 😩 Your open rates are low, clicks are non-existent and worst of all? Your email likely never even made it to the inbox. It’s sitting in the spam folder, unseen and unheard. Sound familiar? You’re not alone. Email deliverability is a real struggle, and it’s something most of us face—especially when we’re pushing email marketing to its full potential. But here’s the good news: You can take control. AND you can start making improvements today. 💥 Here are 3 simple things you can do right now to boost your email deliverability: 1️⃣ Clean Your List – Say goodbye to dead weight. Remove outdated emails and inactive subscribers. A cleaner list = a stronger sender reputation = better inbox placement. 2️⃣ Authenticate Your Domain – SPF, DKIM, DMARC. They’re not just acronyms—they’re your VIP pass to the inbox. Show ISPs your emails are legit. 3️⃣ Ditch the Spammy Words – “Free!” or “100% Guaranteed”? Those words scream spam! Keep your copy professional and clear. These may seem simple, but trust me—they’re powerful. Make these changes and watch your deliverability improve FAST. 🙌 Want the full strategy? Join us for The Formula webinar on November 12th with Robin Adams, our Mailchimp Pro. He’ll reveal the exact tactics we use to get emails into inboxes and drive those open rates through the roof. 🚀 📅 When? Tuesday, November 12th 🕒 Time? 9:30am EST | 2:30pm GMT 📍 Where? Online (and it’s FREE!) 🔗 https://lnkd.in/e36BXc8r Let’s stop sending emails into the void and start getting the attention they deserve! 💥