Tupperware, the iconic kitchenware brand, has filed for bankruptcy after facing years of declining sales and financial struggles. The company listed assets between $500 million and $1 billion and liabilities between $1 billion and $10 billion. Visit https://lnkd.in/deADmsuG to know more about this #Tupperware #bankruptcy #Chapter11 #kitchenware #FinancialStruggles
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Tupperware files for bankruptcy after a long decline in sales. What’s next for this iconic brand . Read Full News : https://lnkd.in/gvbekyqb . #TupperwareBankruptcy #Tupperware #Chapter11 #FoodStorage #EarlTupper #Kitchenware #BusinessRestructuring #FinancialStruggles #dxbnewsnetwork #dxbnews #dxbdnn
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What's New to TheStreet... 🍴💔The End of an Era: Tupperware Files for Bankruptcy📉 The iconic kitchenware brand that revolutionized home storage, Tupperware, has officially filed for bankruptcy. Once a household name, Tupperware is now facing declining sales and looking to sell itself out of Chapter 11. 🥡 A major shift for a brand that’s been around for decades! What are your thoughts on this news? Share your thoughts below!💬⬇️ 👉🏻Follow New To The Street for more! #tupperware #bankruptcy #iconicbrands #homeware #businessupdate #innovation #businessnews #business #news #newtothestreet
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The FashionTV brand logo reflects the brand integrity, business ethos, and brand identity of the world's largest fashion and lifestyle media brand. Establish a legacy in the hospitality industry by associating with nothing but the best. #FTV #FTVFranchise #FTVBrewery #Drinks #Cocktails #Winetime #Beer #Luxury #Business #Investment #Global #BrandValue #FashionTV
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PERSONALIZED PRE-TIED BOWS Pre-tied personalized bows are highly valued by the cosmetics and food industries. They provide differentiation and added value to the final product. The bow is made after a thorough study of the packaging and is adjusted to the dimensions so that it fits perfectly. In the two attached examples, we see two different solutions. 1 - Bow made with a velvet ribbon that matches the perfume box. The ring has an elastic band in the center that is hidden thanks to the flap effect created during manufacturing. 2 - Bow made with taffeta ribbon for a box of chocolates. The elastic is hidden behind the bow, giving a sense of continuity throughout the ring. Additionally, any of these bows can be personalized with the manufacturer's logo to reinforce the product's brand image. #personalizedribbons #packaging #wrapping #ribbons #bows #pretiedbows #Manubens #factory
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Don’t Forget Spiked Cherries Display Reminder.… @FixturesCloseUp #FixturesCloseUp #StoreFixtures #RetailFixtures #StoreDisplays #RetailMerchandising #RetailOutfitting #Shopfitting #StoreSupplies #VisualMerchandising #PointOfPurchase #POP #PointOfPurchaseDisplay @Market32 #Market32 @WeisMarkets #WeisMarkets @SpikedCherries #Cherry #Spirits #Alchohol
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Move over couture fashion and luxury cars. Rising inflation and the soaring prices of burgers and fries is propelling fast food into America’s newest status symbol. Learn more in this MarketWatch article.
How Big Macs and Chick-fil-A sandwiches became America’s hot new status symbols
marketwatch.com
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Packaging can be a huge part of your marketing but it is also the final delivery of your product or service. A fragile gift is wrapped in bubble wrap for safety. Many jewelry stores have nice gift boxes. Check out this package - it is 3 pairs of socks. They look like sushi - packaged like sushi. Stop and check to see if your final delivery is at an appropriate level of professionalism. #business #marketing #packaging #sushi #socks #sales #businessdevelopment #fitforbusiness #cherylrankin #delivery #finaldelivery #professionalism
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Loving this HARIBO UK end-cap spotted in Sainsbury's!!! Ticks all the boxes... 👀 SEE IT Bright, contrasting colours (POSM and product) attract attention, as does implied movement created by the flying / exploding sweets on the header board 🧠 GET IT Strong branding... logo, DBAs... and of course the product itself... Visuals over text... every time! (There is science behind the age-old phrase "a picture paints a thousand words") What text there is is short and sweet... 19 words in total including the shelf edge strips (excluding SRP and packaging). And though I tend to witter on about use of CAPS on a regular basis... and the font on the shelf strips may be a little disfluent... I honestly don't think it's an issue on this display due to the frugal use of text 💖 WANT IT Well... you "know you wanna" don't you!!! Humorous, subtle and single minded call to action nudges the decision to buy What's not to like? #shoppermarketing #shopperinsights #icshoppers
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Very well stated, Monika Elling. I fully agree with you and the importance of avoiding wine commoditisation. Let me humbly add a complement. When looking for a brand purpose or brand raison d'être ... 1. Better not to explain it in a egocentric way (what why are or our vision) but in customer gratification way (what they will get from the brand. 2. When getting inspiration for such gratification don't forget that human brain prioritises avoiding risk than enjoying pleasure. That why 'Life-related pain' is a key pillar of brand purpose.
CEO + Founder | Fractional CMO | CPG Brand Architect + Strategist | Wine + Spirits | Strategic + Digital Marketing | Nutritional Psychology
Wines and Spirits: What this post is not. It is not yet another article about the "gloom and doom" of the wine and spirits industry. It is not about addressing oversupply, the downfall of GenZ with respect to consumption and growth. This post is not another tale of industry woes or generational decline in consumption. It's time to hit pause on the constant negativity and stop fueling search engines with pessimism. Let's shift the narrative. Every business in the wine and spirits sector should have an answer as to WHY they exist. 👉 What is the purpose, the "raison d'etre" of the company? 👉 On a brand and SKU level, address the same question. What does this brand/SKU bring to the market and why should anyone care? 👉 If there is not a compelling answer, undertake some soul searching. 👉 Going forward, only create brands or add SKU's with the raison d'etre in mind, or Just Don't Do It. 👉 Commoditization is what got the wine industry into an oversupply position, and that is a path to nowhere. 👉 The Power of the Brand is the true market proposition, IF and ONLY IF, the raison d'etre is compelling. Earlier today I had a conversation with a friend about a new hairstyle and look she was considering. She mentioned that she was nervous about the change because she had the same color and style for the past 18 years. My quick answer to her was that there is no hairstyle that should be exactly the same for 18 years. Why? Our bodies, frames, faces and fashion/style evolve over time and a static look gets truly dated, often quite unflattering. It's very much the position of the wine industry. The world has evolved, fashions and styles have changed, the smart brands have tweaked, pivoted and oriented to where to puck is going. Many are still working with a rearview mirror in mind, and it's not a good look. It's way past time to figure out that raison d'etre and add value, not just volume to the marketplace. 🍷 Article: "WineDown: The Power of the Brand" https://lnkd.in/eZ8KNdNw #Wines #Spirits #wineandspirits #drinks #drinksbusiness #CPG #beverage #alcohol #business #wholesale
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Casella Family Brands's [yellowtail] has been one of the top-selling wine brands in the world for what feels like forever. Sure, they’ve got an affordable price point but they didn’t get to where they are via price point alone. They also figured out how to stand out on the shelf and achieve a premium look within the value category. 1) Each varietal is color-coded with a big, bright brand. It’s the first thing you see as soon as you hit the wine section and retailers are encouraged to pick up “the whole set”. 2) Screw-caps are generally associated with cheaper wine. [yellowtail] has gone the extra mile to stand out amongst value brands. The caps have an embossed logo and a top color that matches the varietal. They almost certainly come from a different supplier than where the bottles come from which means that the team has gone the extra mile with color tech to ensure exact color matching. 3) The label dieline has a slightly rough top edge to contrast the straight-edge varietal band, but most likely not so rough that it impacts the efficiency of their massive application line. What's your take?
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