B2P Partners’ Post

Thought question of the day: Is Demand Creation the same as Awareness? I think awareness is a part of Demand Creation, but they are not the same. Demand Creation is a long term strategy to build a 'relationship' with your prospective customer. If a Demand Creation strategy is effective, over time it will: - Allow your prospect to clearly understand the POVs of your company and leadership - Understand your approach and clearly what your company/product delivers on - Clearly understand what it's like working with you / with your product - Clearly understand WHY they should work with you / your product over anyone else - How to prepare themselves to be ready to work with you / your product - What they should expect from your product / service - They should be so comfortable with your company and products/services that when they are in market, there isn't anyone else they would rather work with. If you had the objective of delivering on these points above? What would you? What would your content and communication look like? And how would you measure it? #demandcreation #demandgeneration

95% of products fail. Will yours ? Building an incredible product is only half the battle. The real challenge is ensuring it reaches the right customers and makes an impact. That’s where a well-executed Go-To-Market (GTM) strategy comes in. A successful GTM plan helps you 😊 Define your Launch Leader Assign someone to coordinate the entire launch and track challenge Pinpoint your Target Audience Know your customers inside-out and understand their pain points. Set the right Pricing & Sales Strategies Collaborate with sales to develop clear monetization plans. Build a solid Marketing Plan Create campaigns that spark interest and build momentum. Monitor key Metrics like CAC Focus on Customer Acquisition Cost (CAC) to measure efficiency. Provide excellent Customer Support Great support can be the difference between a loyal user and a lost one. Prepare for Post-Launch Expansion Don’t burn all resources upfront; success requires long-term effort. A well-executed GTM strategy is not just about launching—it’s about thriving in a crowded market. Pro tip: Know your Product-Market Fit like the back of your hand. The right product in the right hands makes all the difference. 💡 #GTMStrategy #ProductLaunch #Marketing #Sales #CustomerSupport

What to Do When Your Product Isn’t Selling: Tips for Product Management Here are some actionable steps you can take to turn things around: •Reevaluate Your Value Proposition: Is your product solving a real problem? Make sure your value proposition is clear, compelling, and addresses your target market’s pain points. •Conduct Customer Feedback Sessions: Talk directly to your customers. Understand their needs, challenges, and why they might not be buying. Use this feedback to refine your product or messaging. •Analyze Your Marketing Strategy: Are you reaching the right audience? Revisit your channels, messaging, and targeting. Experiment with new marketing tactics or platforms to increase visibility. •Improve Product Positioning: How does your product stand out from the competition? Highlight unique features, benefits, or use cases that differentiate it from others in the market. •Optimize Pricing: Consider whether your pricing is competitive. A/B test different pricing strategies to find what resonates with your customers. •Leverage Social Proof: Showcase testimonials, reviews, or case studies from satisfied customers to build trust and credibility. •Explore New Sales Channels: Look for alternative distribution channels. Selling through partners, online marketplaces, or expanding into new regions could open up fresh opportunities. •Refine Your Sales Process: Ensure your sales team has the right tools, training, and support to effectively communicate the value of your product. Remember, persistence is key. Analyze, adjust, and adapt—success often comes from continuous improvement. #ProductManagement #SalesStrategy #MarketingTips #BusinessGrowth

What needs to be optimised in order to scale in 2025? What approach is taken when working this out? How is #GTM looked at? Is GTM performance and #growth talked about in isolation? Or is there a process where GTM is looked at in balance with product-market fit? There’s a tendency by #leadership and #boards to focus on GTM as what’s needed to be optimized to scale. Yes, GTM has to be examined in pursuit of continuous improvement. But this doesn't guarantee it alone will fix underperformance, or catalyse growth. A clear link needs to be made between GTM performance and product-market fit. Why? • It makes little sense to classify GTM more important than product health. More often than not because it’s a bigger cost line in the P&L. It’s like saying an engine is more valuable than the entire car. One is part of the other • Product matters. Taking the 4 Ps, product P is the most important, every time. Not to play down Ps for place and promotion but in the absence of a solid product even the best #sales and #marketing won’t get you to optimal customer lifetime value • Product leading growth. Just like GTM teams need to figure out what good looks like for customers and design a friction free #customer journey, #product is equally accountable for developing a product strategy shaped by its understanding of customer and building something distinct and differentiated Bottom line, product-market fit is the best fix to optimise scale, but the journey should be shared, thought about and approached in a connected way. #management #b2b #business

Go To Market Strategy & Plan: Every successful product launch relies on a well-defined go-to-market (GTM) strategy. SlideSalad’s comprehensive GTM Strategy presentation offers a detailed roadmap for businesses aiming to introduce new products effectively and efficiently. Key Elements of the GTM Strategy: 1) Target Market Identification: Understanding who your customers are and tailoring your marketing efforts to meet their specific needs and preferences. 2) Value Proposition Design: Clearly defining what sets your product apart from competitors and how it addresses specific customer pain points. 3) Sales and Marketing Alignment: Ensuring that both sales and marketing teams are synchronized to deliver a consistent message that resonates with target audiences. 4) Multi-Channel Distribution: Utilizing a combination of direct and indirect sales channels to maximize product reach and customer engagement. 5) Customer Retention Strategies: Focusing on not just acquiring customers but also retaining them through excellent service and ongoing engagement. ----- Follow All Chance to learn from more innovative insights

There are many great posts defining and standing up for #productmarketing. As a proud former practitioners, I thought I'd offer a few of my views: - product marketers are the connective tissue of #GTM...they connect offerings to buyers, buyers to value, and sellers to buyers (among others). - product marketers primarily represent the aspects of the customer IN; product managers primarily represent aspects of the product OUT. Both collaborate to incorporate aspects of each discipline. - product marketers derive content constructs by intimately knowing their buyers, their markets, and their offerings; sometimes, they create that content, but that's not their main mission. Stay tuned for more... #b2bmarketing #b2bsales

Do you have an effective Go To Market Strategy? Really great products can fail because of an ineffective GO TO MARKET(GTM)strategy and an average product can blow up with an effective GTM. Some key activities that happen in the GTM phase include: - Planning and preparation phase - Market research and analysis - Product development and testing - Positioning, pricing, and packaging decisions - Marketing and sales strategy development - Launch planning and preparations You can also have the best GTM get users onboard then stand the risk of losing them if you don’t have a solid strategy to retain those users. In other words, GTM is about preparing for launch, while post-GTM is about executing and optimizing after launch. Some key activities that happen in the post-GTM phase include: - Customer onboarding and support - Performance metrics tracking (e.g., usage, retention, revenue) - Product iteration and feature development - User feedback collection and analysis - Marketing optimization and campaign refinement - Sales team enablement and training - Competitive analysis and market monitoring By distinguishing between these two phases, businesses can focus on the unique challenges and opportunities of each, ultimately driving a successful product launch and long-term success. Please share with your network if you found this valuable. #productmanagement

10X your product's growth by understanding the KPIs of GTM roles. Many product builders ship features and hope customers adopt them. Once they enable that feature flag it becomes "someone else's job." But in reality, this "build and they will come" approach rarely works. The best product builders I've spoken to coordinate the full product lifecycle - from ideation through to adoption and revenue: 🐞 Why would Support help improve your CX? 🗣 Why would Marketing invest in your comms? 📈 Why would Success expand your customers? 💰 Why would Sales sell more of your product? Knowing each GTM team's KPIs helps you understand their motives. Then you can more effectively leverage these teams to grow your product. These KPIs for each GTM role below helped me become a 10x better product builder 👇 I hope they help you too! Any KPIs I’ve missed?

⚖️ GTM Strategy: A Balancing Act ⚖️ Think of GTM as a complex equation with three variables: distribution, target market and product. To optimize for time and achieve business goals, you must carefully balance these variables: while a change in distribution might improve your business results short-term, it might require a shift in target market or the development of new product capabilities to achieve mid- and long-term success. Start with the end in mind: Are you prioritizing revenue, profit, or churn reduction in the short, medium, or long term? ⏱️ In reality, it's a balance of KPIs, each time horizon requiring a dedicated GTM motion. Key Considerations: 📣 Distribution: Are your channels effective? Is your content engaging and value-driven? Do you have the necessary execution discipline? 🎯 Target Market: Is your target segment large enough? Do you truly understand their needs? Are you competing in a crowded or niche market? 🎁 Product: Does your product meet market needs? What are your unique selling points? How can you evolve your product to address future opportunities? By optimizing these variables, you can achieve significant business results. Remember, GTM is a continuous journey, and a well-balanced approach is key to long-term success. #GTM #ProductMarketing #BusinessStrategy #Marketing #TargetMarket #B2BSaaS

Go-to-Market Strategy Roadmap Simplified Launching a new product or service without a solid GTM plan is like setting sail without a map. Our GTM Roadmap is your blueprint to ensure you are not only entering the market but also scaling successfully. Here are some key insights from our roadmap that could make all the difference: 1️⃣ Research is the Foundation Before you strategize, get to know your competitors and customers inside out. Did you know that 81% of companies say their success in launching new products stems from deep market research? 🧠 The better you understand the landscape, the more effectively you can position yourself. 2️⃣ Strategize & Define Develop your pricing and sales strategy, and define your unique value proposition (UVP). It’s not enough to be good—you need to stand out. Only 15% of B2B companies get their messaging right on the first try, so testing and optimizing is crucial. 3️⃣ Prepare, Launch, & Grow Align your sales team, create compelling marketing assets, and focus on customer retention. After all, a 5% increase in customer retention can boost profits by up to 95%. 🔄 What’s the most critical factor for GTM success? A strong interdisciplinary team and the ability to adapt quickly are essential. Stay agile, continuously gather feedback, and don’t hesitate to pivot if the data points that way. #GTM #ProductLaunch #Strategy #DigitalGrowth #CustomerSuccess