George Coudounaris’ Post

When data isn’t enough – what’s your customer really trying to achieve? Business owners and marketers alike have more access to data than ever before. You know the ages, locations, even brand preferences of your audience. But is that the full picture? To truly connect, you need to dig deeper. Understand the "why" behind your customers’ choices. What job are they trying to get done? If your product solves it, they’ll come back. If not, they’ll move on. With the Jobs to Be Done framework, you can build strategies that actually resonate—because they focus on what your customer really wants. Type ‘inspired’ in the comments and get access to our full resource on applying Jobs to Be Done. #b2bmarketing #customercentric #marketing #b2b

Understanding Jobs to be done is fundamental for crafting value proposition and is core to success of any business. Find insights below from Tradify and Lumin on how to achieve customer centric growth.

🔍 Unlocking B2B Intent Data for Business Growth 🔍 Want to reach potential customers exactly when they’re looking for your products or services? 📈 B2B Intent Data gives you insights into who’s in-market and ready to buy. Here's how it works: 1️⃣ Purchase Intent: Discover signals that show which companies are actively seeking solutions like yours. From product research to comparison shopping, know when they're ready to make a move. 2️⃣ Behavioral Data: Analyze web traffic and content engagement patterns to understand customer behavior. This data highlights what they’re interested in so you can tailor your approach. With Intent Data, your marketing and sales teams can focus on high-intent prospects, boost engagement, and ultimately increase conversions. Ready to learn more? 👉 https://lnkd.in/gJXgKBuK #B2BMarketing #IntentData #CustomerInsights #BehavioralData #LeadGeneration #BusinessGrowth #aeroleads #linkedinconnection

🔍 Navigating the Intent Data Landscape: Gold or Fool's Gold? 🔍 Intent data is a powerful concept that can significantly enhance your B2B marketing strategy. In theory, it provides valuable insights into potential customers' behaviors, helping us identify who’s ready to buy and what they’re interested in. But here’s the catch: not all intent data is created equal. When evaluating intent data, it's crucial to consider the following points: ✅ Source Quality ✅ : Not all intent data sources are reliable. Just like during the gold rush, ensure you're leveraging reputable providers for accurate and timely insights. ✅ Relevance ✅ : Context matters! Focus on intent signals that align with your target audience to avoid misguided strategies. ✅ Actionability ✅ : Make sure your intent data translates into actionable insights for effective campaigns. If not, it might not be worth the investment. ✅ Integration ✅ : Seamless integration with your CRM and marketing tools is key. Disparate systems can result in missed opportunities. Distinguishing between genuine intent data and "fool's gold" is essential for maximizing ROI in a world full of mixed signals. Have you struck gold with intent data, or are you still sifting through the pyrite? 💰✨ #B2B #IntentData #MarketingStrategy #DataDrivenMarketing #LeadGeneration

🎯 5 Common False Positives in B2B Intent Data (and How to Avoid Them) 🎯 B2B intent data can be robust - but if you’re chasing false signals, you’re wasting time and resources. Here’s a quick guide to common false positives and how you can avoid them: 1️⃣ Browsing ≠ Buying: Don’t mistake website visits for interest. Focus on deeper engagements, such as repeat visits and demo requests. 2️⃣ Competitor Research: Just because someone downloads your white paper doesn’t mean they’re a lead—they could be a competitor. Use filters to weed them out. 3️⃣ Research ≠ Interest: Many prospects are just researching industry trends. Focus on interactions with your specific products or services. 4️⃣ Wrong Role: Not all engagements come from decision-makers. Prioritize leads from those with purchasing power. 5️⃣ Geography-Based False Positives: Make sure your leads come from regions where you do business. 👨💼 Want to improve your accuracy? - Enrich your intent data with firmographics. - Combine intent data with first-party data. - Regularly review and refine your signals. Start focusing on the right leads today! 🚀 To read more about this topic check out the full blog post here: https://lnkd.in/dDWnCvbK #B2BMarketing #LeadGeneration #IntentData #SalesStrategy #DemandGen #DataDriven

📉 I have met many B2B marketers who feel like they're lost in a multitude of metrics and ROI drama-confusion. When I have to listen to their experience... I imagine someone who has to find their way out of a cornfield with a blindfold... 💡 My solution -> simplify your life! Focus on key KPIs, use smart analytics tools, and let the numbers/data lead the way. It's like finding the exit and getting a high-five from the cornfield! 🌽🚀 #DigitalMarketing #ROI #MetricMaze

Data is your secret weapon in the B2B buyer journey. ‎  ‎  Stop guessing and start knowing what your buyers want. Data-driven insights let you understand their behavior and tailor your messaging at every stage for maximum conversion. Are you leveraging data to understand your buyers' needs? 👀 Awareness stage → Track the topics and keywords your buyers actually search for. 🤔 Consideration stage → Analyze website traffic and content engagement to see the solutions and features they’re most interested in. ✅ Decision stage → Use CRM data to identify common questions and objections. Address them proactively in your communication. Curious to see how else data can help you serve your customers more effectively? Check out the link to our blog post in the comments below👇🏼 #salesenablement #b2bdata #buyerpersonas

Marketing/sales folks? Are you closing the loop with your data? Wait. I'll step back. First. Are you accurately measuring your data and tracking it? Your KPIs. Some folks are still just logging in, checking and adjusting. You need to track over time. Second. If you are measuring...do you have a serious review? People say that they are, but unless it's formalized and regular, you're still just logging in and checking some numbers. A proper review of data answers: What did we do to get this result? What could we have done differently? What definitely worked and how do we know? What definitely didn't work and how do we know? The interesting thing here is that I typically only see this process happening (and still only partially) when the results are bad. (And oftentimes only when the results are bad for just sales, not any of the other KPIs) I barely see it happening at all when sales results are good. And that's insane! Wouldn't you want to validate and then replicate great results!? Maybe even make them better? And FYI I say this while I'm waiting to get my annual blood work done. To compare the results with last year! Same thing! #b2b #demandgen #content #digitalmarketing

𝐁𝟐𝐁 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫𝐬 𝐚𝐠𝐫𝐞𝐞 ❓   .  .  .  Improving data quality is a top priority. That's why at 𝐈𝐧𝐅𝐲𝐧𝐝, we’re dedicated to providing the most accurate and comprehensive B2B data solutions to help you achieve your marketing goals.    𝐖𝐡𝐲 𝐃𝐚𝐭𝐚 𝐐𝐮𝐚𝐥𝐢𝐭𝐲 𝐌𝐚𝐭𝐭𝐞𝐫𝐬: 🔺 Enhanced Targeting – Reach the right prospects with precision.  🔺 Increased Engagement – Connect with leads who are genuinely interested in your offerings.  🔺 Higher Conversion Rates –  Convert quality leads into long-term customers.    𝐖𝐡𝐚𝐭 𝐖𝐞 𝐎𝐟𝐟𝐞𝐫:  📌 Verified Data – Our database is meticulously verified to ensure the highest accuracy.  📌 Real-Time Updates – Stay ahead with the latest data trends and updates.  📌 Customizable Solutions – Tailor our data services to meet your specific business needs.    Don’t settle for mediocre data. Upgrade to InFynd’s B2B data solutions and experience the impact of quality data on your marketing success.    👉 𝐆𝐞𝐭 𝐚 𝐅𝐑𝐄𝐄 𝐃𝐄𝐌𝐎: https://bit.ly/3Rf6Nqb      #infynd #uk #ukdata #b2b #b2bdata #dataprovider #business #DataQuality #B2BMarketing #MarketingSuccess #LeadGeneration #success #engagement #data #solutions #update #custom #support 

🌍 𝐓𝐡𝐞 𝐁2𝐁 𝐁𝐮𝐲𝐞𝐫 𝐈𝐧𝐭𝐞𝐧𝐭 𝐃𝐚𝐭𝐚 𝐌𝐚𝐫𝐤𝐞𝐭 𝐢𝐬 𝐁𝐨𝐨𝐦𝐢𝐧𝐠! 📈 Did you know? The global B2B buyer intent data tools market was valued at $2.6 billion in 2019 and is projected to reach an astounding $6.5 billion by 2027! 🚀 This rapid growth highlights the increasing importance of intent data in today's competitive landscape. Intent data tools empower businesses to decode customer behavior, analyze buyer intent, and make informed, data-driven decisions. By prioritizing accounts based on content consumption and enhancing lead scoring with intent insights, companies can ensure that only the highest quality leads reach the sales team. This means engaging prospects at the perfect moment in their buyer’s journey. 🎯 Interestingly, while 99% of large corporations already leverage intent data in some capacity, only a quarter of B2B businesses are on board. This gap presents a significant opportunity for smaller companies to step up and harness the power of intent data for smarter, more effective marketing strategies. Are you utilizing intent data in your marketing efforts? If not, it might be time to start! 💡 #B2B #IntentData #MarketingStrategy #LeadGeneration #DataDriven