Axismobi’s Post

𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥: 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐟𝐫𝐨𝐦 𝐒𝐮𝐣𝐚𝐭𝐚 𝐑𝐨𝐲'𝐬 𝐈𝐧𝐝𝐢𝐚𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐋𝐚𝐧𝐝𝐬𝐜𝐚𝐩𝐞 Today marked a significant milestone as I attended the insightful session led by Sujata Roy on the Indian digital landscape and its growth trajectory. With the advent of the Jio revolution in 2016 and the subsequent surge in online users due to the pandemic, India's digital market has undergone a remarkable transformation, reaching a staggering 700 million users. Here are some eye-opening statistics that caught my attention: - Smartphones penetrate 71% of the Indian demographic. - Average data consumption stands at a whopping 12 GB per month, the highest globally. - 42% of digital transactions are facilitated through platforms like UPI. - India ranks second in global app downloads. - Advertising growth has surged from 29% to an impressive 54%. Sujata emphasized the importance of the VVV approach: Vocal, Video, and Vernacular, highlighting the significance of catering to diverse user preferences. Additionally, she underscored the pivotal role of key Google products including Google Maps NL- Localyse , YouTube, Chrome , Play Store , and GMAIL IT LTD in shaping India's digital landscape. These insights shed light on the immense potential and opportunities in India's digital ecosystem. Stay tuned as I delve deeper into the nuances of digital marketing and innovation. Follow Rupam Bhadury 💹 for more updates on digital marketing trends and insights in the city of Nawabs.

Digital transformation is reshaping consumer behavior in Western India! From regional e-commerce growth to OTT platforms and social media trends, the landscape is full of opportunities. SCoRe Insights, in collaboration with Fuzion PR Pvt. Ltd., dives into the insightful study, offering in-depth look at consumer trends in digital and e-commerce spaces of west India. To know more about consumer insights in Western India, read the article here: https://lnkd.in/dmENd_b8 And for deeper insights, access the Whitepaper: https://lnkd.in/dMNkqU4Z What are your thoughts on the evolving digital landscape in Western India? Share your insights in the comments and tag someone who would find this valuable! 👇 #PRSchool . . . . . . #Media #WestZone #WestIndia #India #Innovation #DigitalTransformation #Digital #Whitepaper #ResearchWork #Research #Consumers #ConsumerTrends #OTTPlatforms #SocialMedia

“India’s tech industry is growing, but will it be enough?” However, it's important not to overlook the booming potential in other sectors like digital advertising and e-commerce. Here's why: The e-commerce sector in India is projected to reach INR 4,416.68 billion in 2024, growing annually at 11.45%. On the digital advertising front, spend is expected to overtake traditional TV media, accounting for 39% of the total ad spend by FY 2024. As for social media, India’s user base of around 470 million people highlights an exponentially growing digital audience. So, instead of thinking tech is the only star player, we should also watch the e-commerce and digital advertising industries if we want to make informed business decisions. What do you think about these diverse growth sectors in India? Would love to hear your insights in the comments #IndiaTechIndustry #DigitalAdvertising #ECommerce #GrowingSectors #BusinessDecisions #IndianEconomy #TechGrowth #DigitalAudience #SocialMediaTrends #MarketProjections

Insights from the 2023 Internet in India report highlight the massive adoption of digital, with over 821 million users, showcasing the rural dominance and growth in areas like OTT, gaming, and e-commerce. #DigitalTransformation #InternetTrends

52% of Internet users are from Rural India. Data from the report ‘Internet in India Report 2022’ shows that of the total 759 million, nearly 399 million users are from rural India, while urban India has around 360 million users. Advertisers acknowledge that Rural India needs separate planning, with an emphasis on winning media dark markets basis Kantar and GroupM report, "Communicating with many Bharats". Need suggestions on how brands are currently utilizing Digital in Rural India and what plays a hook to keep them engaged? Looking forward for implemented used cases which drove great business results!! #internetmarketing #ruralindia #advertisingstrategies #advertisingagency #opentoall

Boom In India’s Social Commerce! Social commerce is rapidly transforming the shopping experience by enabling consumers to discover and purchase products directly through social media platforms. The global market was valued at $995 billion in 2023, with projections to reach $6,800 billion by 2032, driven by a growing user base of 4.9 billion social media users. In India, smartphone usage surged over fivefold from 2015 to 2020, alongside falling data costs. The pandemic further accelerated social media adoption, resulting in 658 million internet users in India by 2022. This shift is evident as many individuals leverage 5G connectivity and social media for daily activities. Currently valued at $1.5-2 billion, India's social commerce sector has significant growth potential, especially with major players like Reliance and Tata Group entering the market. This trend is set to reshape the e-commerce landscape and create new opportunities for both consumers and businesses alike. #marketing #socialcommerce  #ecommerce #m360 Visit us at: www.marketing360.in Instagram: marketing360.in Twitter: OfficialM360 Facebook: @marketing360 Source link: https://bit.ly/3Nmuaf9 Content Credits: Siddesh Duraphe

🚀 Discover the Meteoric Rise of Social Commerce in India! 🛍️ Did you know? Social commerce is taking the Indian online retail industry by storm, emerging as the fastest-growing segment! 📈 But what's driving this phenomenal growth? Let's dive into the factors reshaping the e-commerce landscape in India. 🔍 Social commerce tackles key pain points faced by Indian consumers, offering a seamless shopping experience directly through social media platforms. From trust issues to language barriers, social commerce bridges the gap, providing convenience like never before! 📊 Industry Data: According to recent studies, social commerce in India is projected to reach a whopping $70 billion market size by 2025, indicating a staggering growth rate. With over 450 million social media users in India, the potential for tapping into this market is immense! 🌟 Factors Fueling Growth: Several factors contribute to the skyrocketing success of social commerce in India. From the widespread adoption of smartphones to the rise of vernacular content, accessibility and localization play crucial roles in attracting users across diverse demographics. Ready to capitalize on the social commerce revolution? Join the conversation and unlock endless possibilities for your business! 💼 #SocialCommerce #EcommerceTrends #DigitalTransformation #IndiaRetail #MarketInsights

𝐅𝐫𝐨𝐦 𝐋𝐢𝐤𝐞𝐬 𝐭𝐨 𝐒𝐚𝐥𝐞𝐬: 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐢𝐬 𝐀𝐥𝐭𝐞𝐫𝐢𝐧𝐠 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 𝐇𝐚𝐛𝐢𝐭𝐬 India's social commerce industry, where consumers shop directly through social media platforms and apps, is emerging as a key driver of e-commerce growth. With a projected annual growth rate of 34.1% in 2024 and a market size expected to reach $25.7 billion by 2029, this sector is revolutionising the way consumers shop online. Key Growth Drivers: ✒ Widespread Connectivity: Affordable smartphones and the roll out of 5G connectivity are empowering millions, particularly in Tier 2 and Tier 3 cities, to participate in social commerce. ✒ AI-Enhanced Experiences: Platforms like Book My Makeup are leveraging AI to offer augmented reality trials, virtual consultations, and personalised recommendations—making shopping interactive and convenient. ✒ Influencer Marketing: Startups such as Woovly are harnessing micro and nano influencers to blend content with commerce; driving sales and engagement. ✒ Rising Disposable Income: Higher consumer spending power is fuelling demand for lifestyle categories such as fashion, home decor, and electronics. While global platforms like Poshmark have exited due to intense competition, Indian startups are thriving. Many are securing venture capital to expand into new verticals—enhancing offerings and leveraging advanced technologies. What Lies Ahead? Growing at a CAGR of 28.9% (2024–2029), social commerce is set to transform India’s e-commerce landscape. By integrating AI, influencer networks, and video commerce, platforms will deliver seamless and personalised shopping experiences. Social commerce in India is changing the digital economy—India's next digital shoppers are more likely to emerge from the organic chaos of 400 million WhatsApp groups than Flipkart or Amazon. #SocialCommerce #IndiaEcommerce #DigitalTransformation #IndiaGrowthStory #IndiaGrowthCircle

A Digital Divide: India vs. UK Working across both India and the UK has offered fascinating insights into the distinct approaches brands take in these two markets. While both nations embarked on their digital journeys in the 1990s, their paths have diverged significantly. From the early days of e-commerce, with WHSmith pioneering store in the UK in 1995 and IndiaMART InterMESH Limited launch in 1996, to the rise of SEO in the late 1990s, both countries have witnessed parallel digital evolutions. However, the way brands have engaged with their audiences has taken contrasting turns. By the late 2010s, the UK boasted a 92% internet penetration rate, while India, spurred by the Jio network revolution, reached 52%. This disparity has influenced how brands position themselves in each market. In India, a strong social media presence is paramount. Brands strive to connect with the masses on platforms like Instagram and Facebook, often prioritizing engagement over elaborate website design. The focus is on functionality and accessibility, ensuring a seamless user experience. In contrast, UK brands prioritize a polished online presence. Their websites are meticulously crafted, reflecting the brand's identity and values. While social media is still important, it often takes a backseat to the website, which serves as the primary digital touchpoint. Why do you think such a stark difference exists between Indian and British digital strategies? Share your thoughts in the comments below. #digitalunitedkingdom #digitalindia #digitalpaths #marketingpaths #digitalindia

#Insights for brands: In these unprecedented times, understanding #consumer behaviors and needs has become even more crucial for #marketers. With over half a billion netizens and a young #internet population, #digital has become the source of an endless stream of information for India. From #essentials to #news and #entertainment, digital dependence has seen a significant increase. So, what is #India #searching for? #Google's latest report reveals the top five emerging trends for brands. Among them, "Always-on" has emerged as a lifeline rather than a distraction, while "Optimize, personalize, and humanize" has become key to meeting the evolving needs of consumers. Stay ahead of the #game and tap into these #insights to understand what's top of mind for your #users and its #potential implications for your #business. #IndiaSearchTrends #MarketingInsights #ConsumerBehavior #DigitalDependence