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Senior Director - Publicis Sapient - AI for Sales & Marketing - Data Marketing - Automotive

🚗 French Auto Market Insights: August 2024 📊 Two data sources: AAA data and dealabs deals "upvotes". Fascinating trends in the French automotive market this month, particularly in consumer interest: 1. BEV Segment: Tesla's Unmatched Appeal   - Tesla Model Y deal: An astounding 5176 upvotes on popular deal sites   - Fiat 600e deal: Surprisingly downvoted (-81) despite competitive pricing (28,900€ with incentives)   - Key question: What drives this vast difference in consumer enthusiasm? 2. MHEV & PHEV Market: Price War Continues   - Significant discounts across brands (e.g., Ford Focus at -20%)   - Toyota potentially leveraging Paris 2024 Olympics connection for C-HR Hybrid, Yaris Cross and Rav4 sales 3. Overall Market:   - 24% decline in new car registrations   - Hybrids now represent 43% of the market Food for Thought: - How can other manufacturers replicate Tesla's ability to generate excitement, even for "deals" that might not be as competitive? - What does the lukewarm reception to competitively priced non-Tesla EVs tell us about brand perception in the BEV market? - As we approach the 81 g/km CO2 emissions target (January 2025), how can we align consumer preferences with regulatory requirements? Your thoughts ? P.S the ICE engine on the T-ROC delivers 116cv and 200Nm for 1300kg and 5.8/100 for a "normal" non sporty drive, which is a fairly good deal for a new (entry level VW). #AutomotiveIndustry #ElectricVehicles #ConsumerTrends #MarketInsights

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