Advantage Warranty Group’s Post

A little while ago I decided to explore the option of getting a new car 🚘. I headed to a few of my local dealerships to explore options and became completely distracted and intrigued with the ways that the salespeople were trying to get me to leave the lot with a car payment on my hands. After I left that day, I decided to read up on persuasion tactics and stumbled upon the Six principles of Persuasion outlined by psychologist, Dr. Robert Cialdini, in his book, "Influence: The Psychology of Persuasion." 🧠 The Six Principles of Persuasion are: 🤝 Reciprocity - People feel obligated to return favors. ⏳ Scarcity - Limited availability increases demand. 👩🏫 Authority - Experts influence decisions. 🔄 Consistency - Commitment leads to consistent actions. 😊 Liking - People are persuaded by those they like. 📈 Social Proof - Actions of others guide our behavior. ➡ Check out my blog post where I share those principles, highlight how car dealerships use them from my personal experience, and how marketers can take a page out of their tactical book to persuade their costumers with integrity. #PersuasionTactics #MarketingStrategy #RobertCialdini #ConsumerBehavior #MarketingTips #Influence #MarketingInsights #SalesTactics

How to make trends in the automotive industry work for your brand 🚗 It’s no secret consumers are feeling the pinch. Even with inflation rates coming down, it doesn’t really feel like anything is getting any cheaper. But this is where brands can really take charge of their authority in the press and ensure they’re commenting on things they know their customer will be reading. No one likes to feel like they’re being sold anything - that’s just basic psychology. And when people read an article about your business in a news publication that feels like it’s selling them something, they’ll spot it a mile off. That is, if it even gets that far. Rather than falling into the trap of singing about the benefits of things like getting your car serviced (drivers already know them), think about ways that you can help to save drivers money on the essentials. Offer them hints and tips on how to make car ownership work within their means without exerting themselves, and the rest will fall into place. Continue reading our latest article by Emma Malcolmson - link in the comments below!

Do you have videos on EVERY vehicle in stock? I'm talking, 'customer sees your listing on Auto Trader UK and gets to view a friendly salesperson giving an engaging walk-around of the car'. If the answer is no, I want you to think about consumer behaviour for a moment. Your customers are starting their buying journey online, and throughout that research phase, they are watching huge amounts of video content to help them make a decision on which cars to pursue. Now, let's say they find a car they like and begin to look through car listings to find the right one for them. During that search, they find yours and 2 other dealerships'. Now, let's say, they look at the other two dealership vehicles which just have pictures attached, and then they look at yours, which has that friendly, personal feeling walk-around video, similar to what they've been watching on YouTube beforehand. Who is most likely, out of you and the other two dealers, to secure that enquiry/lead? YOU! Investing in video in fundamental in 2024. Viewing it as a 'nice to have' isn't good enough in this digital world. Customers want video, GIVE THEM VIDEO! Do you agree?

Automotive social media content idea: Helpful car buying info Be it a written post (by you or somebody else) or a video, customers need their questions answered. This helps build rapport and shows credibility, thereby creating trust. Start with customers' FAQs and build out from there. Here are a few examples that get customer's attention: -Key questions to ask when financing a car -When is the best time to buy a car? -What to expect when buying a car with bad credit -Do's and don'ts of trading in your car -How to buy a car after bankruptcy -Paying case vs financing a car, which is better? -Should I trade in my car or sell it privately? -Core traits of a trustworthy dealership

Automotive social media content idea: Helpful car buying info Be it a written post (by you or somebody else) or a video, customers need their questions answered. This helps build rapport and shows credibility, thereby creating trust. Start with customers' FAQs and build out from there. Here are a few examples that get customer's attention: -Key questions to ask when financing a car -When is the best time to buy a car? -What to expect when buying a car with bad credit -Do's and don'ts of trading in your car -How to buy a car after bankruptcy -Paying cash vs financing a car, which is better? -Should I trade in my car or sell it privately? -Core traits of a trustworthy dealership

Automotive social media content idea: Helpful car buying info Be it a written post (by you or somebody else) or a video, customers need their questions answered. This helps build rapport and shows credibility, thereby creating trust. Start with customers' FAQs and build out from there. Here are a few examples that get customer's attention: -Key questions to ask when financing a car -When is the best time to buy a car? -What to expect when buying a car with bad credit -Do's and don'ts of trading in your car -How to buy a car after bankruptcy -Paying cash vs financing a car, which is better? -Should I trade in my car or sell it privately? -Core traits of a trustworthy dealership

🚗 You’re more than just a dealership under a manufacturer— Create a brand that customers will remember and trust. As a dealership owner, relying solely on the manufacturer’s brand can limit your growth. Your dealership has its own unique identity that, when branded effectively, sets you apart from the competition and attracts loyal customers. Here’s how successful dealerships build their own brand: 🔑 Focus on customer experience: Exceptional service creates loyalty. Build relationships that turn first-time buyers into lifelong customers. 🚀 Highlight your strengths: Whether it’s faster service, flexible financing, or after-sales support, show customers why your dealership is the best choice. 🌍 Leverage your local presence: Get involved in your community, engage on social media, and build trust with local customers. Don’t just rely on the manufacturer’s brand—build your own that drives customer loyalty and growth. As a Business Coach for Automobile Dealers, I help dealership owners create a brand that stands out. Let’s work together to make your dealership unforgettable. ❓ What’s one step you can take today to start building your dealership brand? #DealershipGrowth #BrandingStrategy #CustomerLoyalty #AutomotiveIndustry #BusinessCoach #TerenceManuel

𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐞𝐧𝐭𝐞𝐫𝐢𝐧𝐠 𝐚 𝐛𝐮𝐬𝐭𝐥𝐢𝐧𝐠 𝐜𝐚𝐫 𝐦𝐚𝐫𝐤𝐞𝐭. Dealerships are lined up, salespeople shouting "Buy this amazing SUV for only $XX,XXX!" "This sleek sedan is perfect for you!" 𝐒𝐮𝐝𝐝𝐞𝐧𝐥𝐲, 𝐲𝐨𝐮 𝐬𝐩𝐨𝐭 𝐚 𝐟𝐫𝐢𝐞𝐧𝐝𝐥𝐲 𝐜𝐨𝐫𝐧𝐞𝐫. Instead of a sales pitch, they ask, "What kind of car are you looking for?" They listen patiently, then offer helpful resources: car buying guides, fuel-saving tips, even a free consultation. Who would you be more likely to trust and eventually buy from? 🤔 (I know the answer) 𝐈𝐟 𝐲𝐨𝐮'𝐫𝐞 𝐚 𝐜𝐚𝐫 𝐝𝐞𝐚𝐥𝐞𝐫 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐒𝐓𝐀𝐍𝐃 𝐎𝐔𝐓 𝐚𝐧𝐝 𝐃𝐑𝐈𝐕𝐄𝐒 𝐒𝐀𝐋𝐄𝐒 𝐨𝐧𝐥𝐢𝐧𝐞, 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐚𝐭 𝐡𝐞𝐥𝐩𝐟𝐮𝐥 𝐜𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 ✔️ , 𝐧𝐨𝐭 𝐭𝐡𝐞 𝐩𝐮𝐬𝐡𝐲 𝐬𝐚𝐥𝐞𝐬𝐩𝐞𝐫𝐬𝐨𝐧❌. The key? 𝐓𝐚𝐢𝐥𝐨𝐫 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐛𝐮𝐲𝐞𝐫 𝐬𝐭𝐚𝐠𝐞𝐬 𝐢𝐧 𝐚 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐮𝐧𝐧𝐞𝐥. Here's how: 𝐓𝐨𝐩-𝐨𝐟-𝐅𝐮𝐧𝐧𝐞𝐥 (Awareness): 🚥Potential customers are just starting their research. 🚥Create informative content that addresses common car problems/owners' concerns and positions you as an expert. 𝐌𝐢𝐝𝐝𝐥𝐞-𝐨𝐟-𝐅𝐮𝐧𝐧𝐞𝐥 (Consideration): 🚥Now, they're considering options. 🚥Showcase your expertise with comparison guides ("SUVs vs. Sedans: Which is Right for You?"), (EVs or ICEs? Which one would prove affordable) etc. 𝐁𝐨𝐭𝐭𝐨𝐦-𝐨𝐟-𝐅𝐮𝐧𝐧𝐞𝐥 (Decision): 🚥They're ready to take action. 🚥Time for compelling CTAs! 🚥Highlight customers testimonials, offer test drive, special discounts, or limited-time financing options. By tailoring content to each stage, you guide potential buyers through their car buying journey & position yourself as the trusted advisor, not just another salesperson. _________________________________________ 📌P.S. Want to learn more about creating a content strategy that drives sales? Let's chat! #automotivemarketing #cardealerships