Avichal kumar Ojha’s Post

Being in social media and influencer marketing in 2024 is still a game of "how many skills can one individual hold" - however we can break the industry down into three component parts when it comes to your content. Striking the right balance between influencer, organic social, and UGC is super important. Each method offers unique advantages that, when leveraged strategically, can drive engagement, build your brand, and ensure authentic connections with audiences. UGC creators play a pivotal role in creating content that transitions between organic and paid social channels. By tapping into their creativity, we can bank lots of great content that really does save us time. UGC adds an element of authenticity and relatability to brand messaging, making it a valuable tool for changing the tides on how people see your brand. Organic social media serves as the heart of a brand's online presence, offering a platform to humanise the brand. Through organic social content, we can share behind-the-scenes glimpses, engage in conversations, and showcase brand values. But we need to remember that trust in brands is always decreasing so relying solely on your organic social (especially when there are so many options out there) might not be your best bet. Influencers play a pivotal role in building trust and credibility for brands, leveraging their authority and authenticity to show us off and get people to listen. Influencer collaborations provide an opportunity to showcase the brand's strengths and unique selling points through the lens of a trusted source. A well-rounded social media strategy incorporates all three elements—user-generated content, organic social, and influencer partnerships—to maximise reach, engagement, and impact. By striking the right balance between these strategies, we can create a cohesive and compelling narrative and drive real business results. HOWEVER - YOUR ULTIMATE SUCCESS IS WHAT YOU ACTUALLY PUT INTO THAT CONTENT... THAT'S WHERE THE MAGIC HAPPENS. #socialemediamarketing #influencermarketing #influencermarketingagency #socialmedia #UGC

Influencer marketing has revolutionized how brands engage with audiences, offering authenticity and trust through relatable content. With 5.45 billion social media users globally, the influence of platforms like YouTube, Instagram, and TikTok is undeniable. Hubspot reports, "47% of marketers had the most success when working with micro-influencers." Selecting the right influencer, aligning values, and planning meticulously are critical to achieving marketing goals. With this approach, it ensures increased visibility, engagement, and personable connection with consumers. To gain more insights, read A. Patrick Imbardelli blog here <https://lnkd.in/dR-8-EP7> #venturecapital #velocityventures #artificialintelligence #travel #influencers #marketing #digitalmarketing

The Smart Strategy of Repurposing Influencer Content 🚀 In today's fast-paced digital world, creating fresh, engaging content can be tough. That's where repurposing influencer content comes in, offering a strategic edge in our media plans. Influencers create authentic, relatable content that resonates. By collaborating with them, brands can extend the reach and lifespan of this content across various platforms, from social media to newsletters, without additional resources or time 🔄. Key reasons to repurpose influencer content: 💸 Cost-Efficiency: Influencer marketing campaigns on average yield a return of £4.20 for every pound spent, showcasing the high ROI potential of leveraging influencer content beyond its initial use. 🛠️ Brand Consistency: 60% of marketers report that content created by influencers performs better and is more authentic than content generated by brands themselves, reinforcing the importance of maintaining brand consistency through authentic voices. 💬 Audience Engagement: With 4.62 billion people around the world using social media, influencers have the unique ability to engage with a vast audience. 49% of consumers depend on influencer recommendations for their purchase decisions, highlighting the impact of authentic engagement on consumer behaviour. 🌈 Content Diversity: 92% of consumers trust user-generated content more than traditional advertising, indicating that diverse content forms originating from influencers can significantly enhance trust and interest in your brand. 🔍SEO Benefits: Content shared by influencers can lead to increased backlinks to your website from reputable sources, significantly boosting your SEO efforts. Websites with a strong backlink profile are seen more favourably by search engines, driving more organic traffic. Choosing content that aligns with your brand and seamlessly integrating it into your strategy is key. Always remember to seek permission and give credit to creators 👏 #InfluencerMarketing #ContentStrategy #DigitalMarketing #BrandEngagement

Innovative Strategies to Enhance Online Content Promotion and Business Concepts. In today's digital age, promoting content online has become a crucial aspect for businesses looking to reach a wider audience and increase their brand visibility. It is essential to explore new and creative ways to promote content effectively in order to stay ahead of the competition. One innovative way to promote content online is through the use of interactive media such as videos, infographics, and quizzes. These types of content can engage users in a more dynamic way, making it more likely for them to share it with others. For example, creating a video series that provides valuable information related to your business can attract attention and drive traffic to your website. Another effective strategy is to collaborate with influencers in your industry. Influencer marketing has become increasingly popular as more consumers trust recommendations from influencers they follow. By partnering with influencers who have a large and engaged following, you can leverage their reach to promote your content to a wider audience. Furthermore, utilizing social media platforms to promote your content is essential in today's digital landscape. With billions of users active on platforms like Facebook, Instagram, and Twitter, businesses have the opportunity to reach a vast audience through targeted advertising and engaging posts. By creating shareable content that resonates with your target audience, you can increase brand awareness and drive traffic to your website. In conclusion, by implementing these innovative strategies and staying up-to-date with the latest trends in content promotion, businesses can effectively promote their brand online and stay ahead of the competition. #FrizeMedia is dedicated to helping businesses navigate the ever-changing digital landscape and achieve their marketing goals. https://buff.ly/2Kg829e #FrizeMedia #Contentmarketing 

Innovative Strategies to Enhance Online Content Promotion and Business Concepts. In today's digital age, promoting content online has become a crucial aspect for businesses looking to reach a wider audience and increase their brand visibility. It is essential to explore new and creative ways to promote content effectively in order to stay ahead of the competition. One innovative way to promote content online is through the use of interactive media such as videos, infographics, and quizzes. These types of content can engage users in a more dynamic way, making it more likely for them to share it with others. For example, creating a video series that provides valuable information related to your business can attract attention and drive traffic to your website. Another effective strategy is to collaborate with influencers in your industry. Influencer marketing has become increasingly popular as more consumers trust recommendations from influencers they follow. By partnering with influencers who have a large and engaged following, you can leverage their reach to promote your content to a wider audience. Furthermore, utilizing social media platforms to promote your content is essential in today's digital landscape. With billions of users active on platforms like Facebook, Instagram, and Twitter, businesses have the opportunity to reach a vast audience through targeted advertising and engaging posts. By creating shareable content that resonates with your target audience, you can increase brand awareness and drive traffic to your website. In conclusion, by implementing these innovative strategies and staying up-to-date with the latest trends in content promotion, businesses can effectively promote their brand online and stay ahead of the competition. #FrizeMedia is dedicated to helping businesses navigate the ever-changing digital landscape and achieve their marketing goals. https://buff.ly/2Kg829e #FrizeMedia #Contentmarketing

Content is about people. “[I]t’s not just about brands or influencers; it’s about the people who follow both, who trust both, who believe in the stories they tell and the reasons they share them.” - Karen Robinovitz for ADWEEK Influencer marketing is about “finding the sweet spot where influencers can be both brand ambassadors and genuine advocates.” In this great piece on influencer marketing, Karen argues for finding the right balance with paid posts to leverage the value of organic content. This. Is. Why. Content. Strategy. Matters. I’m not just talking about content marketing strategy. Having a strategy for marketing your content on social channels is a great way to drive awareness through specific campaigns. But it does not necessarily connect your content meaningfully to either your audiences or your brand vision. Content strategy is about taking a holistic, integrated approach to content. Your brand must be instantly recognizable on every channel, IRL and digital, no matter when and where your audiences encounter it. This is not just a job for your brand strategy or marketing team. Content strategy is essential. Your brand content needs to reflect your brand vision and values but also the needs and values of your target audiences. Otherwise, you’re just screaming into the void. Influencers can be great brand advocates and can help your brand find new, more personalized ways to connect with consumers. But you need to empower influencers as part an integrated part of your brand marketing strategy with an omnichannel content strategy at its base to drive the right content to the right people in a way that feels consistent, on-brand, and authentic. If you do not have a centralized content strategy to drive content decision-making across teams and channels, you’re missing out on important opportunities to sell your products and communicate with your core consumers. https://lnkd.in/e8NthgEG #influencermarketing #contentstrategy #contentmarketing #contentmarketingstrategy #luxurystrategy #luxury #fashion #fashionstrategy #marketing #marketingstrategy #socialstrategy #socialmediastrategy

Why Instagram is Essential for Your Brand's Growth In today's digital age, social media platforms have become indispensable tools for brands looking to expand their reach and connect with their target audience. Among these platforms, Instagram stands out as a powerhouse for brand growth, and here's why: 📸 Visual Storytelling: Instagram's emphasis on visual content allows brands to tell their story in a more compelling and engaging way. Whether it's through photos, videos, or Instagram Stories, brands can showcase their products, services, and values creatively, capturing the attention of their audience. 🚀 Unmatched Engagement: With over a billion active users, Instagram provides brands with a vast audience to engage with. From likes and comments to direct messages and Story interactions, brands can foster meaningful connections and build a loyal community of followers. 🌟 Discoverability and Reach: Instagram's explore page and hashtag feature make it easy for users to discover new brands and content, providing brands with ample opportunities to reach a wider audience and increase brand visibility. 💼 Business Tools and Analytics: Instagram offers a range of business tools and analytics that allow brands to track their performance, understand their audience demographics, and refine their marketing strategies for optimal results. 🤝 Influencer Marketing Opportunities: With the rise of influencer marketing, Instagram provides brands with a platform to collaborate with influencers and leverage their reach and influence to promote their products or services to a larger audience. In conclusion, Instagram's visual-centric nature, unmatched engagement, discoverability, business tools, and influencer marketing opportunities make it an essential platform for brands looking to grow and thrive in today's digital landscape. Whether you're a small business or a global corporation, investing in Instagram marketing can yield significant returns and propel your brand to new heights.

This read is a GOOD one! 📈 Influencer marketing is booming as brands recognize its vital role in social media strategies. Recent research highlights that 81% of social marketers now see it as essential. Social media and influencer marketing are interdependent, with influencers enhancing authenticity, reaching new audiences, and boosting engagement. Budgets for both are increasingly unified, reflecting their interconnectedness. Key platforms include Instagram, YouTube, and TikTok, while macro and micro-influencers drive significant impact. As personalized content becomes crucial, influencers help brands stand out and build lasting connections. Is your business using influencers? 🔗 https://lnkd.in/eQ9JsRSm

#InfluencerMarketing is thriving as brands shift from transactional to long-term partnerships with creators. A vital part of a brand's social strategy, influencer marketing is driving impressive results and forging authentic connections with targeted audiences. #InfluencerMarketing #DigitalMarketing #BrandStrategy #MarketingTrends #SocialMedia

I’ve got some hard truths for brand marketers: Only focusing on short term, bottom of the funnel (BOFU), sales goals when it comes to influencer marketing is missing the forest for the trees. I've worked directly for brand CEOs... I KNOW they've got dollar signs in their eyes. While it might be scary for your CEO to invest in influencer marketing without immediate sales numbers, convince them of an ROI that will build brand awareness, engagement, and a brand reputation worth getting excited about. The dollars will follow. Towards the end of 2024, smart brands will start to do a lot more showing versus telling, where they’re naturally integrating their brand and product into brilliant creator content versus forced branded content. In the end, they'll get much more bang for their buck. As my brilliant colleague, Aundrea Leckie says, influencers are influencers for a reason. They’ve built a following of thousands, tens of thousands, hundreds of thousands, even millions of followers. And they did that with their own content and audience expertise. Instead of pushing your brand and product’s unique selling points in influencer content, trust the creator to seamlessly and organically integrate your brand into the content that works best for their feed and their audience. Not convinced, and want to see immediate dollar signs? Consider partnering with macro and nano content creators with lower followerships. Have them create content only ads (not published on their feeds) for you to put paid spend behind. Want it all? You can have it all with a smart organic and paid creator marketing strategy that incorporates the best of both worlds, but don’t forget to trust those mid-mega creators in your organic strategy. Give them real room to create and you’ll probably go viral 😉 Thanks for sharing some of my ideas Gillian Follett for Ad Age! Check out more amazing thought leadership from influencer marketing experts in this piece. #creatormarketing #brandawareness #tofumarketing