Ava Rose Lynch’s Post

We build Brands

🎹 Theme Song/Anthem for your Organisation - Is it really required? 💥We recently did an off-site where team building & engagement of the teams were done through MUSIC making. 🎼 One of the things that we did during the workshop was creating a Theme song/Corporate Anthem for the company. How it began & ended - "Nahi Hoga" se "Abhi Hoga" tak Initially what seemed to be impossible(Nahi Hoga) for the team members turned into(Abhi Hoga). This super song has been written by the team themselves and eventually we had recorded the song as the Corporate Anthem/Theme song for the company. A theme song helps connect with customers emotionally and create a sense of loyalty, helping them remember your product or service more readily than competitors. If the theme song is created by their own employees then that becomes their own baby and they instantly connect to the song and the happy moments when they had created this song. This increases bonding amonth the team members & also creates a feeling of inclusiveness & togetherness. Having a memorable corporate anthem is essential for businesses that wish to succeed in their branding ideas. Please give it a listen !!

🌍🎵 4 All Global Brand Strategists! 🎵🌍 Are you prepared to orchestrate a global brand strategy that resonates like a chart-topping hit? Let's explore the rhythm of music and uncover how its melodies mirror the nuances of effective brand management! 🎶✨ 🤝 Brand Collaboration: Just as musical collaborations between artists elevate songs to new heights, strategic partnerships among brands can amplify their impact. Take, for example, the partnership between Nike and Apple, resulting in the creation of Nike+ and Apple Watch, seamlessly merging fitness and technology to enhance the consumer experience. 🎨 Consistency and Quality: Similar to the cohesive sound of a well-produced album, brands must maintain consistency and quality across all global markets. Apple exemplifies this with its sleek design, intuitive user interface, and unwavering commitment to innovation, fostering a loyal following worldwide. 💖 Emotional Attachment: Much like how a favorite song becomes intertwined with personal memories, brands seek to forge emotional connections with consumers. Coca-Cola's "Share a Coke" campaign personalized their iconic bottles with individual names, sparking joy and fostering a sense of belonging among consumers worldwide. 🌏 Cultural Identity: Music transcends borders, and so should brands. By embracing cultural diversity, brands can tailor their messaging to resonate authentically with local audiences. Airbnb's "A Night At" campaign celebrates cultural heritage by offering unique stays in locations like the Louvre Museum and Abbey Road Studios, creating unforgettable experiences for travelers worldwide. 🏆 Reputation and Prestige: Just as critically acclaimed albums garner recognition; brands aspire to earn prestige within their respective industries. Rolex embodies this ethos with its timeless craftsmanship and unparalleled luxury, solidifying its status as a symbol of prestige and success worldwide. Ready to compose a symphony of success for your global brand? Let's fine-tune your strategy and orchestrate a harmonious brand experience that reverberates across continents! 🌟 🎻 #GlobalBrandStrategy #BrandHarmony #MarketingMelodies #TheNextEpisode 🎵🌟 https://lnkd.in/emM-QQvi

In today's attention economy, there is one thing sets the truly successful artists apart: An indestructible brand identity. Think of Taylor Swift, Marshmello, or The Rolling Stones. You read those names and instantly visualize these artists and their entire brand. There are 4 essential components all artists need to master to establish an arena-filling brand: 1️⃣Who Are You? 2️⃣What's The Brand Mood? 3️⃣Who Is The Target Audience? 4️⃣What's Associated With The Brand? If you want to dive deeper, click the link below to watch the full Brand Identity Masterclass https://lnkd.in/gy3_udg4 #MusicIndustry #BrandIdentity #MusicMarketing #ArtistDevelopment #AttentionEconomy #MusicBranding #MusicBusiness #MarketingStrategy

Looking to amplify your brand’s impact at festivals through XM activations? Our Head of Marketing breaks down the essentials of authenticity, quiet branding, and personalization in our latest blog post https://wix.to/VpB6bpH #newblogpost

In the world of #artsmarketing and the "crisis" of #audienceengagement and #audiencedevelopment how can we in the #performingarts work better to add value to our experiences David Taylor's perspective aligns with mine - I call is #indirectmarketing or the opposite of #transactionalmarketing but presenting it like this gets the message across effectively "These adverts are all meant to be marketing - but, are they actually marketing? A definition I love is “marketing is the process of creating and delivering value-based arguments for your offerings”. Just saying the concert that you are doing is not marketing, it’s an event listing. There is no value-based argument for the offering. Event listings aren’t unique, so by taking this approach we all look the same." https://lnkd.in/eG9XpXXF

A zillion ways... To define a brand. To explain what it is. To express what it is. To teach what it is. To learn what it is. To experience what it is. But, after all the collective efforts, couldn’t have found something more soothing than this. To personify that what is left at the end is a 'brand' is after all. #branding #brandstrategy #brandidentity #brandpurpose #startupfounders #startupbranding

Music can also further create and establish an identity and sense of belonging. Again, you only need to think about football fans and music fans to see the power it has to build unifying bridges that cross over any differences to create a place or experience where people feel they belong and are a part of something bigger. Read more: https://lnkd.in/dpdNR_A #BrandCommunications #BrandDesigner #BrandPersonality #Wellbeing #BrandExperience #Belonging

Leveraging promotional products can amplify a festival's success and create an unforgettable experience. Learn more about using branded merch to make a splash this summer in our latest blog post. #SummerFestivals #FestivalSeason #SummerVibes #BrandedMerch #PromotionalProducts #promomerch #PromotionalProducts #Branding #PromoProducts #BrandedMerch #PromotionalProductsWork

In the world of #artsmarketing and the "crisis" of #audienceengagement and #audiencedevelopment how can we in the #performingarts work better to add value to our experiences "These adverts are all meant to be marketing - but, are they actually marketing? A definition I love is “marketing is the process of creating and delivering value-based arguments for your offerings”. Just saying the concert that you are doing is not marketing, it’s an event listing. There is no value-based argument for the offering. Event listings aren’t unique, so by taking this approach we all look the same." https://lnkd.in/eG9XpXXF