Autonomous’ Post

How to ensure consistent messaging through a multi-channel strategy The challenge of multi-channel communication is keeping the messaging consistent without sounding repetitive. Tailor your content to suit each platform while maintaining your core message. This allows your EU association to speak with a unified voice across varied formats. 💡 Tip: Draft a set of guiding principles for each campaign. This will be the backbone of your messaging across all channels and ensure uniformity, regardless of the platform.

𝗔 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝘁𝗼 𝗴𝘂𝗶𝗱𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: 🔊 Ask yourself, "Will this content create more clarity, or am I adding to the noise? 💡 Effective communication should illuminate, not obscure. 🤔 If your message doesn't bring clarity, it's time to rethink and refine. What's your go-to method for ensuring your messages cut through the clutter? #CommunicationTips #corporatecommunication

I know, I know – we are not supposed to say it's Spring before March 20th!🍃 Blame it on Friday or the sun coming through the windows, but I think most of us are ready for some Spring Cleaning of our content. Here's how to do it! 🔵 Review (and, if needed, update) your brand voice and tone. 🔵 Ensure your messaging is consistent across all the platforms you are using in your comms. 🔵 Befriend Grammarly if you haven't already. 🔵 Test some new tactics: hooks, CTAs, different structures of the content, etc. 🔵 Adjust your content based on feedback and results. These steps should serve as a good starting point & if you are curious to learn more, stay tuned for upcoming tips!

📢 NEW CONTENT - Corporate gaslighting 📢 Morning, how are we? I'm writing a new piece - exclusive to eMag subscribers - on the trend for 'corporate gaslighting'. Interested in reading more? The sign up link is in the comments below.

Good processes = happy teams + better results. We're firm believers that well-designed editorial processes can help even small corporate communications teams achieve more, while reducing stress. If you missed it, check out our recent webinar on coordinating content operations which highlights our approach. Link in the comments. Or drop us a message and we'll find a time to explore together.

Are you even in your buyer’s consideration set? Without a proactive attempt to stay visible with on-brand messaging and content, there’s a good chance that you’re simply not even on the radar of your next IT services client.

❓“My biggest challenge is trying to get content approved. People are always changing the language, adding on lots of extra text, rewriting things to make them more complicated or adding in jargon etc. It makes my job so hard because when they make changes the content is often ruined. Any advice?” Sound painfully familiar to anyone else? This is the question I tackle in tomorrow's edition of my email newsletter. I give practical, actionable advice on how to take control of your content and make the approval process easier and faster. Want to read it? Join 3,622 readers who get my weekly internal comms tips straight to their inbox. ⬆️ Click "Try my free newsletter" under my name to sign up.

Are you even in your buyer’s consideration set? Without a proactive attempt to stay visible with on-brand messaging and content, there’s a good chance that you’re simply not even on the radar of your next IT services client.

Building your brand’s credibility requires more than just great content. 📝   After all, if your brand’s editorial output is consistently unreliable, audiences will have no reason to trust your company’s services – and they’ll find what they’re looking for in the arms of a competitor.   In this piece, we explain why it’s crucial for comms teams to prioritise quality control – and stay vigilant 👀 during processes that maintain high standards.   Link in comments.

Have you thought about integrating high quality video content into your company’s internal and external communication strategy. If not you are missing out, and if you have learn how Lifestyles Digital Media Group can help you do that effectively! #corporatecontentcreator #digitalmedia