Women’s Equality in the Workplace is Just Good Business!
Sheryl Sandberg, chairperson of Lean In, has pointed out that there has been virtually no progress in the past decade regarding women's representation in top management positions. She highlights the persistent perception that women are less competent than men for these roles.
Her movement, Lean In, aims to revive this crucial conversation, benefiting not just women but the entire economy. Imagine the potential if we fully leveraged 100% of the workforce!
When we started Barefoot Wines, we couldn't afford to uphold the "old boys' club" mentality that persists in many large corporations. In those early days, gender was never a factor in our hiring decisions. We needed the best talent to survive, whether for winemaking, marketing, or management, and we hired accordingly—many of whom were women.
However, we encountered challenges with gender bias when dealing with other businesses, particularly in trying to sell our products to predominantly female shoppers while navigating through male-dominated gatekeepers. To meet customer needs, we broke industry norms by blending different vintages for consistency, driven by our understanding of what women wanted in their wines.
The question remains:
- Why do larger corporations persist in gender discrimination?
- Are their budgets so large that they overlook the necessity of hiring the best person for the job, regardless of gender?
- Are male decision-makers banding together to protect their jobs at the expense of the companies they serve?
Women-owned businesses, now the top U.S. employers next to publicly traded companies, are growing rapidly, partly because they offer no glass ceilings.
Large companies must recognize the benefits of gender equality in the workplace before women leave to start their own ventures.
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9moMy pleasure to be part of this! Thank you very much AutoForm Group