Autentika’s Post

A new article has just landed on our blog 🚀 We explore six subtle but significant challenges companies face when adopting or transforming their tools. These often-overlooked signals may reveal the need for expert UX consultation to achieve lasting improvements. Even well-established organizations can struggle to fully realize the benefits of new systems, leaving room for optimization. Learn how specialized support can make a difference and guide your transformation journey 👇 https://bit.ly/3Xcrnts

On our blog 🚀 We explore six subtle but significant challenges companies face when adopting or transforming their tools. These often-overlooked signals may reveal the need for expert UX consultation to achieve lasting improvements. Even well-established organizations can struggle to fully realize the benefits of new systems, leaving room for optimization. Learn how specialized support can make a difference and guide your transformation journey 👇 #AI #transformation #digital #design #UX

Do you have a UX checklist or UX framework? Companies with UX checklists run into trouble. On the surface, they are doing many things right: getting user feedback, hiring people with UX qualifications, iterating and delivering journeys, testing results and so on. However, they often fail if they don’t deeply understand the connection between all these items, the necessary leadership experience in UX, and a well-informed and integrated research program. Sadly, companies sometimes abandon UX entirely because it didn’t seem to deliver. Some things to know about UX checklists vs. frameworks: • With a framework, you can adjust on the fly as you learn, as constraints change, or as an organization matures in its ability to deliver exceptional UX. • With a checklist, you may mistake progress for a pitfall by not having experienced practitioners do the research, testing, and design activities. • In a framework, you always know why you are doing a particular activity and its connection to business and user value. • A framework is not a UX-only activity; it is interdisciplinary by nature. The nuance between the two is difficult to distinguish without some strategic guidance. At Akendi, we often help organizations by providing longer-term support and digging in deeper with leadership to put the right frameworks into place. Read more here: https://lnkd.in/eaUBfYYB

While checklists ensure you're ticking boxes, frameworks provide a strategic backbone... #UserExperience #DigitalTransformation #DesignStrategy #UXLeadership

I’m excited to host a workshop on Outcome-driven UX Metrics at the UX Nordic Conference on August 28th. Organizations run on numbers. With meaningful metrics, your UX team can show its true value and contribution. Yet, it can be difficult to find measurements reflecting your best work, making mediocre work “good enough.” Outcome-driven UX Metrics connect improvements in the user experience to increased value for the organization. With this radical new approach, UX teams measure how their work improves the lives of their customers, users, and employees. UX leaders like yourself can connect the dots of your team’s efforts to critical business objectives like customer acquisition, retention, and loyalty. In this earth-shaking workshop, we will explore how UX leaders use Outcome-driven UX Metrics to vividly demonstrate their design’s ROI to executives and senior stakeholders. You’ll discover how you can use insightful UX metrics to hold the entire organization accountable to deliver better user experiences. Uncover how you’ll… … Set your OKRs and KPIs with metrics that accurately reflect improvements to the user and customer experiences your organization delivers. … Align Agile’s “definition of done” to how (and when) your product attains clear experience improvements in your users’ lives. … Change how your organization views UX, moving from the “make it pretty” team to a strategic contributor of innovation and customer value. More information at: https://cstu.io/83c6ff

Understanding UX Maturity! UX maturity shows how well a company integrates user experience into its work. It's crucial for creating products that users love and that help the business grow. Stages of UX maturity: 1️⃣ Absent  - UX isn't part of the organization.  - Products focus on tech or business goals, not user needs. What to do: Start basic user research to show how UX can help. 2️⃣ Limited  - UX is recognized but not consistent.  - UX efforts happen sporadically. What to do: Make UX processes standard across projects. Get resources for UX work. 3️⃣ Emergent  - UX practices are getting more organized.  - Using UX tools more often. Leaders support UX more. What to do: Create a team for UX. Use UX in projects from the start. 4️⃣ Structured  - Clear UX processes are part of the company's work.  - Roles for UX are clear. Ways to do research and testing are standard. What to do: Work together across teams. Show how UX helps the business. 5️⃣ Integrated  - UX is part of the company's plans and culture.  - Users help shape products. Leaders back UX work. What to do: Keep improving how UX works. Make sure it helps the business grow. 6️⃣ User-Driven  - The company always thinks about users.  - Using advanced ways to find out what users want. What to do: Keep talking to users. Change how UX works as users' needs change. Make your company better with UX. Put it at the heart of what you do! #UXDesign #UserExperience #BusinessSuccess

Join me for our next Talk UX Strategy live discussion: Changing How UX is Seen in Your Organization September 23 at 2pm ET (18.00 GMT) How is UX seen in your organization? Is UX seen as a powerhouse of knowledge delivering influential insights into your organization’s most vital decisions? Or is UX seen as the “make it pretty” team cleaning up other people’s messes to deliver “less terrible” products? Or, perhaps, is UX not seen at all? You can change how your organization sees UX. You can position UX as an investment that drives innovation, provides a competitive advantage, or as a way to keep revenues flowing and costs down. These are all ways to see UX that can dramatically affect the organization. Yet, if the organization doesn’t see UX as contributing to its top priorities and objectives, executives and senior stakeholders will, at best, ignore the UX team or, worse, let them go when it's time to cut costs. In this session, I will explore how UXers have successfully changed their organizations' views of their UX investments as vital contributors to critical initiatives. You’ll discover the techniques and perspectives those UXers used to capture the attention of executives and senior stakeholders. Uncover how you’ll … 👉 Identify the organization’s top priorities to demonstrate how UX work is an essential contributor. 👉 Shift the UX efforts from a tactical approach that the organization will ignore to a strategic approach that immediately attracts executive attention. 👉 Boost your organization’s investment in UX by contributing to making it an innovative industry leader. RSVP for the session for connection details in our Leaders of Awesomeness community: https://lnkd.in/dP3rr3B (It’s free to join the community. We ask people to register to keep spammers out.)

ZoCo Design recently conducted a survey with Product & UX Leaders to better understand the greatest skill gap on their UX teams. Spoiler...it's not their design chops 🎨 Check out our latest blog post to uncover the #1 gap on UX teams and how we manage it. https://lnkd.in/gqzmTaVS

Join Jared Spool live to talk about Changing How UX is Seen in Your Organization September 23 at 2pm ET (18.00 GMT) How is UX seen in your organization? Is UX seen as a powerhouse of knowledge delivering influential insights into your organization’s most vital decisions? Or is UX seen as the “make it pretty” team cleaning up other people’s messes to deliver “less terrible” products? Or, perhaps, is UX not seen at all? You can change how your organization sees UX. You can position UX as an investment that drives innovation, provides a competitive advantage, or as a way to keep revenues flowing and costs down. These are all ways to see UX that can dramatically affect the organization. Yet, if the organization doesn’t see UX as contributing to its top priorities and objectives, executives and senior stakeholders will, at best, ignore the UX team or, worse, let them go when it's time to cut costs. In this session, Jared Spool will explore how UXers have successfully changed their organizations' views of their UX investments as vital contributors to critical initiatives. You’ll discover the techniques and perspectives those UXers used to capture the attention of executives and senior stakeholders. Uncover how you’ll … 👉 Identify the organization’s top priorities to demonstrate how UX work is an essential contributor. 👉 Shift the UX efforts from a tactical approach that the organization will ignore to a strategic approach that immediately attracts executive attention. 👉 Boost your organization’s investment in UX by contributing to making it an innovative industry leader. RSVP and get the connection details in our Leaders of Awesomeness community: https://lnkd.in/eZTxb3B (It’s free to join and attend. We ask people to register to keep spammers out.)

You’ve been sharing your UX research findings all wrong. Many teams mistakenly prioritise sharing their process and analysis, when in fact, these should be treated more as supplementary appendix items. Generally speaking, how you arrived at your insights is a level of detail that doesn't aid stakeholders with decision making. Sure, some stakeholders will want to dive below the surface, others may want to understand the facts, but many just need to understand: - What we know (aka the insight) - Why this is important (aka how this links to top level growth metrics or bottom line cost reduction for the company), and - What to do next (aka your recommendations). Consider using a GPS to navigate, you trust that it will lead you to your destination. You don't necessarily need to understand the intricate algorithms and mapping techniques behind it; you just need to know where to turn next and how long it will take to get there. So if you're looking to elevate your team from being recognised as ‘producers’ to ‘advisors’, and ensure your insights are actioned, shift your focus to communicating: 1️⃣ Know what 2️⃣ So what 3️⃣ Now what