Australian Growers’ Post

View profile for Australian Growers, graphic

A fair go for Fresh Food Producers Australia

(USA 02.05.24) #blueberries Brian Bocock of Naturipe Farms Discusses California Domestic Blueberry Crop and Promotional Opportunities [AG: Shedding Light on Australia's (Blue)berry Market: A Call for Regular Updates] Brian Bocock from Naturipe Farms discusses the California blueberry crop and promotions. They offer premium Mighty Blues and new proprietary varieties. The season looks promising, with promotional opportunities increasing as domestic regions come online. Pricing needs to remain strong to cover rising costs. Retailers should plan promotions promptly. ----- [AG: In the bustling world of agriculture, staying informed about market trends and updates is crucial for growers and industry stakeholders. Yet, when it comes to the Australian (blue)berry market, there's a noticeable absence of regular updates, leaving growers and stakeholders in the dark. This lack of transparency stands in stark contrast to other countries where regular and freely available market updates are the norm. While (blue)berries are a significant crop in Australia, providing essential nutrition and economic value, the current scenario presents challenges for those involved in the industry. Without access to timely market information, growers struggle to make informed decisions about planting, harvesting and pricing strategies. Likewise, industry stakeholders, including distributors and retailers, face uncertainties in planning promotions and managing inventory effectively. Enterprises like Naturipe Farms, with their recent insights into the California blueberry market, highlight the importance of transparent and up-to-date information. By sharing details about crop performance, pricing trends and promotional opportunities, they empower stakeholders to navigate the market more effectively. It's time for Australia's (blue)berry industry to follow suit. Establishing a system for regular market updates would not only benefit growers and stakeholders but also contribute to the overall growth and sustainability of the industry. With access to timely information, growers can optimize their operations, respond to market dynamics and ensure a steady supply of high-quality (blue)berries to meet consumer demand. As we advocate for greater transparency in the Australian (blue)berry market, let's acknowledge the valuable role that regular updates play in fostering a thriving and resilient industry which paves the way for informed decision-making and continued success.] ----- https://lnkd.in/gbJqjZzM

Brian Bocock of Naturipe Farms Discusses California Domestic Blueberry Crop and Promotional Opportunities

Brian Bocock of Naturipe Farms Discusses California Domestic Blueberry Crop and Promotional Opportunities

andnowuknow.com

To view or add a comment, sign in

Explore topics