August’s Post

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If you’re a fundraiser, it’s worth understanding the links between altruism and happiness. Canadian research suggests that happiness runs in a circular motion. In other words, there’s strong evidence for a positive feedback loop between giving and feeling good. This insight can positively influence the way you connect with donors. Learn what the behavioural science suggests, why it’s important in your marketing efforts, and how it’s particularly crucial to not-for-profits. READ THE ARTICLE: https://lnkd.in/g3tpXpvW #digitalfundraising #nonprofit #charity #marketing

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