Growth is messy, nonlinear. We establish and realise it each day I'm sure. Through my conversation with Shayamal Vallabhjee (yes, he's been a monk too) I took back a different pov on metrics. To embrace metrics as tools, not absolutes. It's true that fixed metrics can miss the spark of sudden understanding, the quiet resilience that builds character. But when we use metrics as a tool to track out own journey, the growth gets the spotlight. Metrics capture the dips and climbs, the setbacks and breakthroughs. They remind you that progress isn't always smooth, but it's happening. They're the pat on the back we definitely need. Point to note: Celebrate qualitative wins - the courage to try something new to even the empathy shown to a loved one. So, engineer metrics. Not to become a number, but to empower your journey. Let them be our compass and our growth GPS. https://lnkd.in/d9ZXCb62
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Growth is messy, nonlinear. We establish and realise it each day I'm sure. Through my conversation with Shayamal Vallabhjee (yes, he's been a monk too) I took back a different pov on metrics. To embrace metrics as tools, not absolutes. It's true that fixed metrics can miss the spark of sudden understanding, the quiet resilience that builds character. But when we use metrics as a tool to track out own journey, the growth gets the spotlight. Metrics capture the dips and climbs, the setbacks and breakthroughs. They remind you that progress isn't always smooth, but it's happening. They're the pat on the back we definitely need. Point to note: Celebrate qualitative wins - the courage to try something new to even the empathy shown to a loved one. So, engineer metrics. Not to become a number, but to empower your journey. Let them be our compass and our growth GPS. https://lnkd.in/ddxvnMHU
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Simple vs. Simplistic: Finding the Right Balance In strategy and decision-making, we often aim for simplicity to avoid wasting time and resources. However, there's a difference between simplicity and oversimplification. The goal is to find solutions that are simple but not simplistic. In growth, a simplistic approach might be: "If we move metric X by 1%, we expand our base by Y. Let's focus solely on X." But this ignores key questions: - What causes the shift in X? Is it replicable? - Are those factors still relevant? - What unintended consequences could arise? - Is this a sustainable growth driver? - Have we exhausted all experiments for this metric? A simple but not simplistic strategy digs deeper: "In the past, improving X experience lifted metric X and grew our base. Let's identify current friction points, experiment, and analyze impact on X and revenue." This targets a core growth lever while accounting for nuance.
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HARD TRUTH: Growth doesn’t happen by accident. It results from rigorous testing, constant optimization, and a data-driven mindset. In the competitive world of business, growth is the ultimate goal. But let’s be clear: growth isn’t something that just happens. It’s not a stroke of luck or a fortunate coincidence. True, sustainable growth is the product of deliberate, strategic efforts—efforts that are rooted in rigorous testing, continuous optimization, and a steadfast commitment to making decisions based on data. Let’s start with testing. Whether you’re launching a new product, rolling out a marketing campaign, or refining your customer experience, testing should be at the heart of your approach. Why? Because without testing, you’re simply guessing. Testing allows you to validate assumptions, uncover what truly resonates with your audience, and eliminate strategies that don’t work. It’s through this process of trial and error that you discover the most effective tactics and refine your approach to achieve better results. Pro Tip: Establish a culture of experimentation and data-driven decision-making within your organization. Encourage your team to test new ideas, learn from the results, and continuously seek out ways to improve. Make sure everyone understands the importance of data and is equipped with the tools and skills needed to analyze and act on it. Bottom line? Growth doesn’t happen by accident. It’s the result of a disciplined approach that involves rigorous testing, constant optimization, and a commitment to data-driven decision-making. By embracing this mindset, you can unlock the full potential of your business/brand, drive sustainable growth, and achieve your long-term goals. #performancemarketing #growthmarketing
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That one brilliant move is a myth. There's no single "aha movement" in business. We've all heard the stories - that magical "aha moment" where a brilliant idea sparks meteoric growth. But the truth? Those are unicorns. Most breakthroughs come from relentless iteration, not a single stroke of genius. Here's why: Markets are complex beasts. What works today might flop tomorrow. Customers are even more complex. Their needs and desires are constantly evolving. So, the key isn't waiting for the lightning strike. It's building a growth engine fueled by data-driven experimentation. Here's your battle plan: Identify a high-value metric. Focus on what truly matters - leads generated, sales closed, not just vanity metrics like likes. Hypothesize & Test. Think of multiple ways to improve your chosen metric. Then, A/B tests those variations ruthlessly. Learn & Adapt. Analyze the data. What worked? What flopped? Refine your approach based on the results. This might not be as glamorous as an "aha moment," but it's a winning formula for sustainable growth. Now it's your turn! Could you share your biggest growth experiment (success or epic fail!) in the comments below? Let's learn from each other and dominate the growth game together!
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Here's the growth paradox no one talks about: The faster you scale, the faster you can break. The warning signs aren't what you'd expect: * Record-breaking revenue months * Waitlists of dream clients * "Too much" demand * Rapidly expanding team * "Good" problems to have Here's what's really happening: Growth puts pressure on everything in your business. What worked at one level breaks at the next. And your systems either evolve with you, or hold you back. The businesses that scale sustainably? They build for tomorrow's growth today. They see systems as prevention, not band-aids. They treat systems as assets, not expenses. Ready to build a company that gets stronger as it grows? DM me "SCALE" for the framework that makes it possible.
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I am obsessed about growth Whether it is growing revenue, profits, or improving processes… If you know me then you probably know that my favorite phrase is “optimized growth” Maybe it’s just my engineering background to continuously build in a most efficient way Or it could be my deep belief that humans are capable to achieve anything No matter the reason, I like to use a very simple rule to monitor growth. The rule of 72 It goes something like that: • It approximates the number of periods required for something to double in value, given a compounded fixed growth rate for the period. For example: - You have a newsletter signup list of 1000 members - You want to double it and you manage to sign up 1% more, every week It will take you ~72 weeks to reach 2000 members - If you promote your offer - and manage to achieve 10% per week It will take you ~7,2 weeks to double So you can calculate the time (in periods) required to double something by dividing 72 with that something’s growth rate for a period. Is there a metric that you would like double ? DM me and let’s try it !
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Is your company's growth starting to plateau? It happens to every business, and it happens often because growth is never linear. The key to pushing past these growth plateaus is generally the same: Double-click on the revenue drivers, find exciting trends, and identify initiatives to unlock those. Two questions to ask yourself to make this process fast: 𝟏. 𝐃𝐨 𝐈 𝐡𝐚𝐯𝐞 𝐚𝐧 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐨𝐫 𝐫𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐢𝐬𝐬𝐮𝐞? Map your revenue by cohort and understand what is the weak spot. Is it not enough new revenue or a decline in older cohort revenue? 𝟐. 𝐀𝐫𝐞 𝐦𝐲 𝐮𝐧𝐢𝐭 𝐞𝐜𝐨𝐧𝐨𝐦𝐢𝐜𝐬 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐰𝐨𝐫𝐬𝐞, 𝐬𝐭𝐚𝐲𝐢𝐧𝐠 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞, 𝐨𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐢𝐧𝐠? Think LTV:CAC as a unit economic KPI. If your unit economics aren't getting worse, then ask yourself why you didn't invest more. If they are getting worse, dig deeper—do you see more favorable unit economics across other dimensions (breakdown by channel, geography, product line, customer type—and any combination of those)? This approach will help you unlock growth in 90% of cases. It will help you get the team focused on the right problems and start executing against those. The key is to build, learn, and measure on a weekly basis so your team has solutions to overcome the next growth plateau before it arrives. And for the other cases, you will need the help of your Product and Brand leaders. Do you have stories on how you unlocked growth?
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𝐅𝐨𝐮𝐧𝐝𝐞𝐫’𝐬 𝐝𝐫𝐞𝐚𝐦 𝐨𝐟 𝐬𝐭𝐞𝐚𝐝𝐲 𝐠𝐫𝐨𝐰𝐭𝐡 𝐢𝐬 𝐚 𝐦𝐲𝐭𝐡 Quantum growth is the only way to survive. ▶ The dream: founders picture smooth, steady growth—a safe, controlled path to the top. ↳ Why? It feels manageable and predictable. ▶ The reality: growth is messy and unpredictable, not the straight line we hope for. ↳ Why? Unseen challenges like: • Market shifts • Fundraising struggles • Operational hiccups • Team misalignment No plan survives reality. Businesses are complex and full of surprises. ☝ The solution? Quantum growth. Focusing on one area—like sales—while neglecting others can lead to disaster. Sales rise, but poor customer support means no retention, and growth stalls. Quantum growth lets you jump to the next level instead of crawling. How to achieve it: 1/ Prepare every area—product, operations, marketing, team—for scaling. 2/ Ensure balanced growth across all functions to build resilience. 3/Create a business that can seize opportunities without being overwhelmed. In a world of chaos, quantum growth isn’t just a strategy—it’s survival. Credit to Leon Eisen, PhD, follow for more insights ------- Follow All Chance to learn from more innovative insights.
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I have a permanent scar on my thigh from playing with a candle. The wax burnt through the plastic table and fell on my thighs. It was so painful! But that’s not the point I have today———- You know the popular saying you cannot hide a lit candle. Knowledge is light. Without it, you're just existing—full of potential but not realizing it. But when you harness it, knowledge can be the game-changer that drives solutions, power, and impact. It’s the difference between a business that thrives and one that merely survives. As a business owner, knowledge is your greatest asset. It can come in form of: Mastering Your Industry: Stay ahead by understanding trends and knowing your competitors. Make Data-Driven Decisions: Let data guide your strategies, ensuring your decisions are backed by evidence, not guesswork. Know Your Customers: Tailor your offerings to meet their needs and build loyalty by understanding their desires and pain points. Be Financially Savvy: Know your numbers—profit margins, cash flow, expenses—to manage wisely and plan for growth. Stay Market-Savvy: Keep an eye on market shifts to seize opportunities and avoid risks. Optimize Operations: Streamline processes to save time, reduce costs, and boost profitability. Embrace Innovation: Always look for new ways to stay relevant and ahead of the curve. Without knowledge, you’re like an unlit candle—full of potential but not shining. Remember, knowledge is power—but only if you use it. #monday #growth #knowledge
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"Hacking Growth" by Sean Ellis & Morgan Brown, gives you great insights on how you can skyrocket your growth. 👉 Growth Teams: Form cross-functional growth teams with expertise in marketing, product design, and data analysis. These teams focus on revenue growth and customer acquisition. 👉 Must-Have Product: Before rapid growth, ensure your product is a must-have. Use metrics like the “aha moment” (when utility clicks for users) and stable retention rates to gauge this. 👉 High-Tempo Experimentation: Once you’ve identified the aha moment, initiate high-tempo growth experiments. 👉 Virtuous Cycle: Achieve a virtuous growth cycle by continually improving acquisition, activation, retention, and monetization. Remember, growth isn’t just about tactics, it’s about building a sustainable, data-driven process that fuels continuous improvement. Comment down how you implement this in your growth.🏆
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