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I analyzed 100 high-converting sales pages. (Here's the formula they all secretly use) After studying sales pages from 8-figure businesses, I discovered they all use the same 5 psychological triggers. Here's what I found: 👇👇👇👇 1. The "Movie-Scene" Opening 🔴Most copywriters get this wrong. Here's what the data shows: ↳92% start with a vivid story ↳Focus on transformation, not features ↳Paint clear "before vs. after" picture High-converting example: "I was staring at my screen, watching another $2,000 month slip away..." Weak example: "Our software helps you make more money" 2. Active Voice Domination 🔴This is non-negotiable: ↳87% use primarily active voice ↳Short, punchy sentences ↳Power words that command attention Converts: "You'll discover the exact system" Doesn't: "The system will be shown to you" 3. Emotional Voltage 🔴This is where money is made: ↳Every 2-3 sentences hit an emotional trigger ↳Tap into FOMO ↳Leverage status desire Build certainty The winning formula: [Pain Point] + [Solution] + [Status Elevation] Example: "Stop watching others build 6-figure businesses while you stay stuck. This framework helped 1,342 entrepreneurs quit their jobs in 2023." 4. Social Proof Stacking 🔴The key patterns: ↳Never use isolated proof ↳Always cluster in 3+ (photos/screenshots) ↳Use specific numbers Wrong: "People love our product!" Right: "837 customers in 30 days" "Featured in Forbes & WSJ" "92% retention rate" 5. The "Golden Bridge" CTA 🔴The conversion catalyst: ↳Clear escape route from pain ↳Single, obvious action ↳Urgency + Scarcity Weak: "Sign up now!" Strong: "Click below to secure your spot - only 7 seats remain in April cohort (298 people viewing)" The harsh truth? ❎Your audience doesn't need more information. ✅They need these emotional triggers activated in the right order. The numbers don't lie: →Pages using all 5: 31% conversion →Pages using 1-2: 3% conversion →Pages using none: <1% conversion Want to master this? I'm creating a free guide with 100 plug-and-play examples. Comment "COPY" below and I'll send it when ready. If you like what I share, follow me (Nibedita). Don’t be selfish, share the love! Or I’ll haunt your notifications. (JK) 😉

What Is CRO? Conversion Rate Optimization (CRO) is the art and science of increasing the percentage of website visitors who take some desired action. This desired action might be any number of things: Direct purchase Email signup Phone call Form submission Donation Clicking a button Etc. And there are often multiple desired actions on a website, with different levels of priority. Every website should have one priority or objective that its online customer journey is built around. For product businesses, this is usually a direct sale. For service businesses, this is usually a lead form submission. For businesses with a long nurturing period, this might be an email signup. In most cases, the top goal of Conversion Rate Optimization experts is to increase total website sales. They will typically achieve this by improving the customer journey and making it easier for visitors to understand the offer, take specific actions on each step in that journey, and become paying customers. If total sales increase, the CRO expert has done their job. That’s ultimately the ONLY objective that matters. But that’s not the entire picture. Achieving that main objective requires a customer journey that will often include numerous actions along the way. For example, if your goal for the entire site is to sell a product, the customer journey to get there might include: Clicking a button on the homepage that takes them to the product page Clicking the “Add To Cart” button Selecting “Checkout” Entering the information at each stage in the checkout process And finally, finishing the process by completing the purchase Each one of these actions is a potential tripping point or bottleneck for overall sales. What if your homepage is really bad at getting people to your product page? What if the “Add To Cart” button is bugged and doesn’t work 5% of the time? What if your checkout process is too long and causing people to second guess and leave? All of these things can decrease your sales, and these are the things a CRO specialist looks for when attempting to improve that overall sales number. What differentiates CRO from other forms of marketing or growth strategies is that it is not focused on increasing the number of incoming visitors to a site. Instead, it is focused on better utilizing the existing traffic and increasing the rate at which visitors convert into leads, sales, donors, subscribers, or some other desired end goal.

Here are the 5 rules I follow to create high converting comparison pages for my clients: Rule no. 1 ➡️ Focus on the customer's perspective The key mistake many brands make is talking about features in a vacuum. Instead, you need to understand your customer's pain points and motivations. ~ What are they really trying to achieve? ~ How does each capability you offer (or your competitor offers) tie back to solving their core challenges? Highlight how your solution uniquely addresses their needs, rather than just rattling off spec sheets. Rule no. 2 ➡️ Emphasize on outcomes, not just features B2B buyers are inundated with feature checklists everyday. You need to cut through the noise by zooming out and emphasizing on the real-world outcomes your product delivers. ~ How will it make their lives easier? ~ What tangible results can they expect? For example, don't just say "We offer 50 currencies for global payroll" - say "Run payroll seamlessly across 50+ countries, eliminating compliance headaches and saving your team hours each month." Rule no. 3 ➡️ Leverage differentiated proof points Comparison pages are the perfect place to showcase your unique selling points. ~ What does your solution do better than the competition? Identify 2-3 key differentiators and back them up with concrete data, case studies, or customer testimonials. This could be anything from faster deployment times to deeper integrations to more robust security features. The key is making a compelling case for your product and help them realize that you're the better choice. Rule no. 4 ➡️ Infuse personality and authenticity Use your brand voice and inject more personality into it. For instance, weave in anecdotes, analogies etc., as per the persona you're targeting to make the content more engaging and resonant. Most importantly, be transparent about your product's strengths AND weaknesses. For example, acknowledging areas where a competitor may have an edge builds trust and credibility. Rule no. 5 ➡️ Create a seamless buyer journey Strategically place CTAs that move prospects towards the next logical step, whether that's a product demo, free trial, or consultation. The goal is to create a frictionless experience that guides buyers towards conversion, without feeling pushed. Lastly, your comparison pages are nothing less than battle cards for your marketing and sales team. So it shouldn't just be there on your website to be used only when a prospect finds it. Make sure that it's tightly integrated with the rest of your marketing and sales funnels and is utilised in every step by your team to address queries or objections of prospects. Anything else that you'd like to add? #saas #b2bsaas

💡 My service Page is not converting visitors into Customers.... If you're getting traffic but not leads, this post is for you... I recently audited 50+ service pages for businesses doing $500K-$5M in revenue. The shocking truth? 84% were making the same conversion-killing mistakes. Let's fix that 👇 ❌ 5 Reasons Your Service Page Is Losing Money: 1. The "We're The Best" Syndrome   BEFORE: "We're an industry-leading provider with 10 years of experience"      WHY IT FAILS: Everyone says this. It doesn't help your potential client understand their transformation.      ✅ THE FIX: "Help B2B SaaS companies reduce churn by 40% in 90 days through data-driven retention strategies"    2. The Feature Dump   BEFORE: Listing all your service features in bullet points      WHY IT FAILS: Features don't sell. Transformations do.      ✅ THE FIX: Use the PAR framework:   • Problem they have   • Action you take   • Result they get    3. Weak Call-to-Actions   BEFORE: "Learn More" or "Contact Us"      WHY IT FAILS: Doesn't create urgency or show value      ✅ THE FIX: Value-driven CTAs:   • "Get Your Free Conversion Audit (Worth $997)"   • "Book Your Strategy Call + Free Competitor Analysis"   • "Claim Your 30-Min Growth Roadmap Session" 4. Missing Social Proof Strategy   BEFORE: Generic testimonials at the bottom      WHY IT FAILS: Doesn't validate specific pain points      ✅ THE FIX: The Proof Stacking Method:   • Problem-specific testimonials   • Results screenshots   • Industry awards/certifications   • Case study previews    5. Invisible Pricing Strategy   BEFORE: "Contact us for pricing"      WHY IT FAILS: Creates friction and attracts tire-kickers      ✅ THE FIX: The Price Anchor Framework:   • Show package comparisons   • Include ROI calculations   • Add risk-reversals   • Display financing options 🎯 Real Results Using This Framework: Client Example: Sarah's Marketing Agency BEFORE: - 1.8% conversion rate - 15 leads/month - $247 cost per lead AFTER: - 4.7% conversion rate - 45 leads/month - $89 cost per lead ⚡️ BONUS: Quick Wins You Can Implement Today: 1. Add a problem-focused headline:   "Struggling to [specific pain point]?" 2. Insert social proof near objection points:   [Example screenshot of strategic testimonial placement] 3. Create urgency with time-sensitive offers:   "First 10 businesses this month get..." Ready to transform your service page? DM me "SERVICE" for a free 15-min conversion audit.

I'm not a conversion rate optimization specialist. If you want on-page conversion optimizations: - I have some extremely talented friends/agencies - There are tons of free resources to help you DIY But I will caution that more leads ≠ quality pipeline. My focus is a little different because I was: A B2B buyer making a lot of 5-figure purchases. AND a B2B marketer selling 5-figure purchases. But there's a big discrepancy between those 2 roles. B2B Buyer: I want more information! B2B Marketer: I want YOUR information! B2B Buyer: I just want to know the price! B2B Marketer: Talk to us 3x before pricing B2B Buyer: I just want this cool report. B2B Marketer: Ooo, they must be in-market! There's a big gap here. And a few landing page tweaks aren't going to fix it. We need a mindset change. B2B purchases are high stakes. Especially now. - The CFO needs justification on every dollar spent. - You need to guarantee adoption across the team. - A wrong choice could mean your job. Being a B2B buyer is a HARD job. It's risky. So the roles need to be more aligned: B2B Buyer: I need a lot of information. B2B Marketer: You got it. Here it is. Imagine that. Happy prospects = happy future customers. April Dunford said it best: "Our job as marketers isn't to help our company sell, it's to help buyers buy." The ones who guide best end up on the shortlist. So ditch optimizing for only conversions. Optimize for providing the RIGHT information.

𝗟𝗼𝘄 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀? It’s often a sign that we confuse the funnel with the buyer journey. When I spoke to Tony Yang from Mucker Capital, a growth strategist who has helped scale startups to successful exits and secure millions in funding, he shared a key reason why so many companies struggle with conversions: They’re stuck in a funnel-centric mindset. Here’s how it typically looks: → We run ads or offer a downloadable ebook. → A prospect clicks or downloads it, and we assume they’ve moved past the awareness stage and are interested in a solution. → We pass them to sales. → Sales reaches out for a demo, but there’s no response—or worse, no conversion. Why? The prospect isn’t ready—they clicked out of curiosity, not urgency. With the funnel mindset, we assume that every lead is primed for a sales conversation when in reality, many aren’t even fully aware of their pain points yet. Tony introduces a buyer journey approach that looks like this in practice: → You promote an ebook, but instead of pitching your product, it focuses on why change is needed and why the old way no longer works. → The buyer clicks, but instead of passing them to sales, you nurture them with content tailored to the next stage of their journey. → You build urgency by explaining why the problem needs to be solved now, not later. → When the buyer fully understands the problem and feels the urgency, you introduce your solution as a logical next step. → You continue to guide them, making them feel confident about choosing your solution. → Your messaging evolves as the buyer moves through each stage of their decision-making process. → You score leads based on the content they engage with and where they are in their journey. → Only when the buyer is seriously considering your solution and ready to decide do you pass them to sales to close the deal. The result? Higher engagement, more meaningful conversations, and increased conversion rates—because sales reaches out when the buyer is ready, not before. What’s the real takeaway here? Timing and alignment with the buyer journey can make all the difference between a missed opportunity and a closed deal. How are you aligning your buyer journey with your funnel? Let’s discuss! _____________________________________________________________________ Want to learn how to better align your sales funnel with the buyer’s journey? Join our Skool community, where B2B founders, scaleups, VCs, and M&A leaders come together to share proven go-to-market strategies, improve conversions, and drive growth through better buyer engagement. Join here: skool.com/growthmasters #B2B #SalesFunnel #BuyerJourney #Startups #VC #GrowthStrategy

Most pricing pages suck. They either hide pricing altogether. Or do a half ass job of building trust. Pricing is one of the most visited and impactful b2b pages. Why? When done right it: - Qualifies in good fit prospects - Sends quality leads to sales. - Shows transparency When hidden it: - Wastes sales and prospects time - Looks like you're super pricey - Sends visitors to competitors - Drives more 'poor-fit' leads "But Sam, our rates are custom to each requirement" Then share ranges of your top 2-3 offerings e.g. "From $X-$Y Book a call to get a tailored plan" And here's what separates good from great pricing pages... Back up your rates with social proof: - Client review videos - Testimonials - Accreds Address common objections in your copy. Add an FAQ section at the bottom of the page. Use real questions you get on sales calls around price, delivery and more. On Breaking B2B we have FAQs for: - What key pages make a great site - Aren't ads faster than SEO - Who will manage my acc - How long does SEO take - Can't I do it myself And a tonne more. PS. try my ultimate b2b website playbook (1500+ legends grabbed it so far): https://lnkd.in/et7yce7s

Learn 9 Ways to Forecast Revenue This is the most important part of many financial models… and no 2 businesses are the same. Each business has a unique way in which they: ➡️ Acquire customers ➡️ Retain customers ➡️ Sell to customers ➡️ Record transactions (revenue, cogs, AR, inventory etc.) That’s why We’ve developed the Revenue Growth framework for forecasting revenue over here: https://lnkd.in/dmQX4nsU But before you can forecast revenue, you need to understand which group of customers you are forecasting for… See, the way you forecast revenue from your customers will differ from each of these sources: ➡️ EXISTING customers (expansions, renewals) ➡️ PIPLINE customers (close likelihood * contract size) ➡️ NEW customers (can be any method using the revenue growth framework). That’s why we’ve also developed the Revenue sources framework right here: https://lnkd.in/dTKjqBEi Today, let’s now talk about 9 ways that you can create a revenue forecast using these principles: 1️⃣ Sales teams This is how many B2B SaaS companies forecast revenue .The idea is you hire a sales rep, and after a ramp period, they get assigned a quota. 2️⃣ Partnerships Partnerships are also common when selling to enterprises. Here, each time you close a partner , that partner will refer you business, while taking a commission. 3️⃣ Product Led Growth PLG is popular these days, and is one of the lowest acquisition models available, as the product “leads the growth” on it’s own. 4️⃣ Historical Trends Sometimes, you may want to keep things extra simple, and use a historical trend with a growth factor. This can be especially useful with businesses heavy on seasonality. 5️⃣ Upsells & Expansions My favorite contracts are the ones that are not only RECURRING… but also EXPAND as time goes on. 6️⃣ Conferences Conferences can be a great way to grow your business - whether you are going as an attendee, a sponsor, or hosting your own booth. 7️⃣ Paid Marketing Paid Marketing is especially common with ecommerce businesses, where each dollar invested in paid ad results in x leads, which eventually convert to customers 8️⃣ Public Relations PR campaigns can yield a large amount of exposure to your brand, resulting in new leads, followed by converted customers 9️⃣ Influencer Marketing Influencers have large reach with their audiences, and a small mention of your brand can result in large traffic === These are just 9 ways in which you can forecast revenue, but as mentioned….no 2 businesses are the same. What are your tips for forecasting revenue? Let us know in the comments below PS: Looking to create a forecast? Our team can help with that, and so much more: https://bit.ly/3tQTEKO

The counterintuitive approach to CRO that doubled our clients' sales 👇🏻 When most people think about Conversion Rate Optimisation (CRO), they immediately jump to A/B testing button colours or tweaking headline copy. But the most impactful CRO strategy often has nothing to do with surface-level changes. Let me share a recent success story that might change how you approach CRO ⬇️ We recently worked with a brand that was: 👉🏻 Generating an average of £130K/month in revenue 👉🏻 Heavily reliant on a single hero product 👉🏻 Struggling with a low conversion rate 👉🏻 Unable to break through past £150K/month at their highest Their initial request was "Help us optimise our product pages." But, when you hire us, you’re hiring strategic partners, and that means we’ll always investigate first. Instead of diving straight into page optimisations, we first did a full site audit. Here's what we learned: 👉🏻 Analytics revealed that 70% of visitors were bouncing from the homepage, and 65% from the category pages. 👉🏻 Session recordings showed that users weren't discovering the full product range. 👉🏻 The hero product page was causing decision paralysis due to information overload. We focused on fixing these foundational issues before touching a single product page. We: ✅ Redesigned the homepage and category pages to better demonstrate the wider product range, based on best sellers & user behaviour. ✅ Simplified the hero product page, highlighting key benefits. ✅ Made the return policy prominent in key places across the site. ✅ Implemented a guided selling quiz to help users find the right products. The results after 30 days were pretty impressive: 🙌🏻 +5.72% in Revenue per User 🙌🏻 +4.97% in Transactions 🙌🏻 +1.56% in AOV 🙌🏻 Observed Monthly Impact: +£150K Sometimes, the best way to increase conversions is to take a step back and look at the bigger picture. Some good questions to ask, are you: 👉🏻 Showcasing your full product range effectively? 👉🏻 Guiding customers to the right products? 👉🏻 Communicating your key benefits and policies clearly? If not, all the A/B tests in the world won't move the needle significantly. Real, impactful CRO is based in a deep understanding of your customers' journey and removing friction along the way. Sometimes, that means making bold, site-wide changes instead of incremental tweaks. We’ve recently distilled every single area we consider whenever we want to improve a site’s CRO into one easy to follow system, and you can get your hands on it for free. Here's a sneak peek of what's inside: ✅ The 5 second fix site-wide above-the-fold that could boost your conversions by 10% ✅ The counterintuitive product page tweak that's increasing add-to-carts by 22% ✅ The checkout optimisation secret big retailers don't want you to know Comment below and I’ll send you the link.

Maximise your B2B online presence in technology, SaaS, or professional services by understanding Google indexing and Search Console. #b2bsales #b2bnewbusiness #digitalselling #b2bsaas #b2bgrowth #B2BSaaS #DigitalTransformation #SalesStrategy #LiveStreaming #SaaSMarketing #BusinessGrowth #TechInnovation #LeadGeneration #RevenueGrowth #MarketingAutomation #CustomerEngagement #SalesOptimisation #SaaSSolutions #TechLeaders #SaaSSales