Aspire’s Post

🛍️BLACK FRIDAY & CYBER MONDAY🛍️ Yep, they'll be here before you know it. During this utterly chaotic period, consumers will be overwhelmed with deals and promotions on every platform they visit. Influencer marketing allows brands to cut through the noise, leveraging creators' followings to reach warm audiences primed and ready to engage. Instead of shouting into the void and hoping something sticks, deliver scroll-stopping content directly to those audiences who are most likely to care - and act.

#MOCASNACK On Cyber Monday, consumers spent a total of $13.3 billion, up 7.3% YoY, and Cyber Week (the five days from Thanksgiving to Cyber Monday) brought in $41.1 billion online overall, up 8.2% YoY, according to Adobe Analytics. In terms of category, toys were a clear winner on Cyber Monday, with online sales growing 680% compared to an average day in October 2024. Other categories with strong demand included personal care (up 530%), jewelry (up 478%), appliances (up 464%), electronics (up 452%), and apparel (up 392%). Regarding ‘affiliates and partners’,  which includes social media influencers, they accounted for 20.3% of revenue on Cyber Monday, marking a significant 6.8% YoY increase. The data also revealed that influencers are converting shoppers 6 times more than social media overall. #CyberMonday #InfluencerMarketing #Toys #PersonalCare #SocialMediaInfluencer

Scaling PPC during Black Friday? Here’s a tip that’s worked wonders for me: run YT Video Action ads with no audience targeting. It might feel counterintuitive, but during this high-conversion period, Google’s algorithm performs better without predefined limits. Conversion rates are usually 2–3x higher, making it the perfect time to let the system find your best audience. Timing is crucial—launch as soon as your Black Friday creatives and offers are ready. Save most of your budget for Black Friday, the weekend, and Cyber Monday, where you’ll see the strongest performance. Forget the usual "5-week optimization" advice; the surge in activity means learning happens much faster. There’s no “ideal” video length—focus on delivering a clear message: grab attention, highlight the problem, position your product as the solution, and back it up with testimonials or social proof. Experiment with styles like UGC, influencer clips, or polished productions to find what resonates. This method is incredibly effective during the Black Friday rush but tends to drop off afterward, so pause it post-Cyber Monday. Give it a shot and make the most of the season! #blackfridaytips #ppcstrategy #digitalads #ecommercetips

We may be in the thick of the holiday shopping season, but there’s still time to leverage upcoming Q4 shopping events like #BlackFriday and #CyberWeek through partnering with top performing creators to optimize your brand’s sales during the tail end of Q4! 📈 Leveraging with creators through Instagram story teasers and sneak peaks is not only a way to drive CTR due to the easy access to links, but it’s also cost-effective 🤳 It’s important to ensure that your deals are clear and compelling, emphasizing price sensitivity and tangible benefits for consumers as 43% of them currently carry more debt than they did in the previous year—leaving some a bit skeptical to spend money during Black Friday or Cyber Monday. With the right influencers and messaging you’ll be able to build trust and emphasize the value that your brand has to offer them. Want to learn more on how we can help your brand leverage through #influencerpartnerships during this holiday season? Contact us at [email protected] 👋

How are you finding Q4 this year? 💬 From my perspective, there’s been a noticeable shift in how brands approach Black Friday. Discounts seem to be starting earlier in November and are likely to stretch well into January, impacting how our influencer campaigns are structured. Are we seeing fewer campaigns specifically tied to Black Friday and Cyber Monday? Have the years of brands working with hundreds of influencers to push discounts started to lose their impact with audiences? 🤔 Would love to hear your thoughts—how has this year’s Q4 compared to previous years for you?

The Black Friday/Cyber Monday numbers are in and they are impressive. 3 key brand takeaways for me are: ✅ Design and Target for Mobile: On Cyber Monday, 57% of online sales came through a mobile device, representing $7.6 billion in spend (up 13.3% YoY). ✅ Get your brand an influencer: Adobe’s data also showed that influencers are converting shoppers (individuals making a purchase after seeing influencer content) 6 times more than social media overall. In ‘affiliates and partners’, which includes social media influencers, the share of revenue came in at 20.3% on Cyber Monday, up an impressive 6.8% YoY. ✅ People need a deadline and discounts (and they procrastinate): In the Cyber Monday peak hours of 8 pm to 10 pm, consumers spent $15.8 million every minute. Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of bigger-than-expected discounts Link to full adobe article in comments.

Why Q4 is the Best Time for Influencer Collaborations! 🎉 As an Influencer Manager, I’ve seen how powerful this season can be! There's no better time for influencers to start creating or for brands to launch exciting collaborations than Q4—the busiest, most creative season of the year. With Back to School, Black Friday, Cyber Monday, Christmas, New Year’s Eve, and more, the opportunities for creative campaigns are endless. This is the perfect time for influencers to showcase their talents and for brands to connect with their audiences in meaningful, impactful ways. I'm already seeing some incredible collaborations in the making, and I can’t wait to see more! Whether it’s promoting holiday products, sharing festive content, or delivering special end-of-year offers, THIS is the moment. Brands: If you haven’t started planning your influencer campaigns for the holiday season, honestly, don't know what you are waiting for! ✨ #InfluencerMarketing #HolidaySeason #BlackFriday

🚨 Black Friday Deals You Can’t Miss! 🚨 If you’ve been waiting for the perfect time to invest in your business, today is the day! As a Social Media Manager, I know how easy it is to put social media on the back burner. But having a strong online presence is key to growing and staying connected in today’s world - and I’m here to help! For today only, I’m offering unbeatable discounts on my top 3 services: ✨ 20% Off 1:1 Calls & Audit Reports ✨ 10% Off Your First Month of Social Media Management Here’s what’s included: 📞 1:1 Call Let’s unlock your social media potential! In one hour, we’ll create a clear, actionable plan tailored to your goals—covering strategy, content pillars, audience targeting, and more. 📊 Audit Report Get a deep dive into your account! I’ll highlight what’s working, what to improve, and share expert tips, a custom content calendar, and plenty of ideas to boost your confidence and results. 💻 Social Media Management Want to focus on doing what you love while your social media thrives? Hand it over to me, and I’ll transform your online presence into something amazing. Ready to take your business to the next level? Feel free to reach out - I’d love to chat and share more. 😊 Act fast - these offers are only available today! ⏳ - - - #SocialMediaManager #SocialMediaMarketing #SocialMediaManagement #SocialMediaBlackFriday #BlackFriday #BlackFriday2024 #BFDeals #CoachingCall #SocialMediaCoaching #SocialMediaAuditReport #SocialMediaManagementPackages #SocialMediaManagerBirmingham #SocialMediaManagerUK #WorkFromHome #BusinessOwner #SelfEmployed #FreedomInBusiness

Standing out on social media is tough enough, but cutting through the clutter during Black Friday? That’s a whole new challenge! Here are our top tips to make your brand shine during the biggest shopping season of the year: ✨Use Eye-Catching Visuals: Grab attention with bold graphics and videos that stop the scroll. ✨Create Exclusive Promotions: Offer special discounts for a limited time, of course. Urgency is your friend — get your audience excited to snag those deals! ✨Engage with Interactive Content: Keep your followers on their toes with polls and Q&As in your Stories. Listen to their feedback to make your offers even more intriguing! ✨Team Up with Influencers: More voices are better than one! Add authenticity and tap into their audience for genuine buzz around your Black Friday deals. Get creative, keep it fun, and make sure your brand is the one everyone’s talking about this Black Friday! #BlackFriday #SmallBizMarketing #MarketingForSmallBusiness #SocialMediaMarketingTips #Marketing101 #MarketingTips #SocialMediaStrategy #SocialMediaTips

Hey Sharks! Adobe has released it's 2024 Holiday Season eCommerce Predictions & these are the 3 big takeaways that stood out to me * During Cyber Week—including Thanksgiving, Black Friday, and Cyber Monday—online spending is expected to reach $40.6 billion, up 7% from last year, comprising 16.9% of the spend this holiday season. *In 2024, Adobe’s data shows that influencers are converting shoppers 10 times more than social media overall, and this trend is expected to continue during the holiday season. *Adobe predicts significant discounts of up to 30% off listed prices this season as retailers compete for consumer spending, a similar level to those offered in 2023. Find out more here: https://lnkd.in/ega_d_vX