Aspendos Digital Agency’s Post

#Email Marketing Email #Authentication #Protocol Proper #Email #Authentication 2024 is a pivotal year for email marketers worldwide, especially bulk email senders. With #Google and #Yahoo’s new guidelines, email authentication will never be the same. Every business involved in email marketing has to adapt to these requirements coming from two key players that share a large percentage of email users. And we should definitely expect most inbox providers to follow their lead before the year comes to an end. These new regulations highlight the need for enhanced security. By complying with them, you’re set to maintain your sender reputation and improve your email deliverability. If you haven’t already taken steps to follow them, you’ll have to do so before they are enforced (starting in February 2024). So, let’s see what these guidelines entail: Set up the #DMARC record, an authentication method that’s meant to prevent domain abuse, as well as block spam and phishing emails. Allow for an one-click unsubscribe feature that facilitates the unsubscribe process, thus improving the user experience. Have #SPF and #DKIM authentication protocols at place to prove your emails are genuine and sent from a legitimate domain. Maintain a #spam rate below 0.3%. This ensures that your emails aren’t flagged as unsolicited or fraudulent. Keep your spam rates low by following practices such as setting up double opt-in and verifying the email addresses in your list..

With email marketing being one of the most effective channels for businesses, it's important to ensure that consumers trust the messages they receive. Google and Yahoo's authentication requirements help to prevent fraudulent emails from reaching consumers, ensuring that only legitimate messages are delivered. This is a great step towards creating a safer and more trustworthy email ecosystem for everyone involved. #emailmarketing #authentication #trust

Email security: new requirements from Google and Yahoo From 1 February 2024, new authentication requirements started to roll out for email marketing platforms. These new requirements only affect bulk mail senders - organisations who send more than 5000 emails in a single day to addresses hosted by Google or Yahoo - but... https://lnkd.in/ehpkFMAQ #legalmarketing #lawfirms #chambers #emailsecurity

Your emails end up in the JUNK folder The sole purpose of email marketing is to get your clients to see your emails, open them, read through the whole copy, and take convertible actions. Emails ending up in junk or spam folders can occur due to several reasons, and understanding these factors can help improve email deliverability. ➡️Poor Sender Reputation: If your email sender reputation is low, ISPs (Internet Service Providers) may flag your emails as spam. This can happen if your emails have high bounce rates, low engagement rates (such as low open or click-through rates), or if recipients mark your emails as spam. ➡️Misconfigured Authentication: Incorrectly configured email authentication protocols such as SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) can lead to emails being marked as suspicious or spam by email filters. ➡️Spammy Content: Emails containing spammy content such as excessive use of sales language, misleading subject lines, or phishing attempts are more likely to be filtered as spam. Avoid using all caps, excessive punctuation, or triggering words commonly associated with spam. ➡️High Complaint Rates: If recipients frequently mark your emails as spam, ISPs may automatically divert future emails from your domain to the junk folder. This underscores the importance of sending relevant and valuable content to your subscribers and promptly honoring unsubscribe requests. ➡️Poor Engagement: Low engagement metrics, such as low open rates or high unsubscribe rates, can signal to ISPs that your emails are not resonating with recipients. Focus on delivering engaging content and maintaining a healthy subscriber list to improve engagement and avoid being flagged as spam. ➡️IP Address Reputation: The reputation of the IP address from which you send your emails can impact deliverability. If the IP address has been associated with spamming activity in the past, ISPs may be more likely to filter emails from that IP address into junk folders. To improve email deliverability and avoid emails ending up in junk folders, it's essential to maintain a good sender reputation, regularly monitor email performance metrics, and adhere to email authentication standards.

30% of Email Marketing is Compromised by Fraud: What You Need to Know Email marketing has long been a cornerstone of digital marketing strategies, offering a direct line of communication with potential and existing customers. But did you know that 30% of email marketing campaigns are compromised by fraud? This statistic reveals a significant vulnerability that can undermine the effectiveness of your campaigns. How does fraud infiltrate email marketing? Fraudulent activity often includes: 🔹Fake Leads: Submissions from bots or malicious actors clog your database with useless data. 🔹Email Spoofing: Fraudsters disguise themselves as your brand to deceive recipients and damage your reputation. 🔹Click Fraud: Automated clicks inflate your metrics, making it harder to assess campaign performance. Why is this a problem? Fraudulent email activity doesn’t just waste your resources—it actively damages your brand. 🔹Skewed Metrics: You can’t optimize a campaign when your data is corrupted by fake interactions. 🔹Damaged Reputation: Spoofing and poor list hygiene can harm your sender reputation, landing legitimate emails in spam folders. 🔹Missed Opportunities: Fraudulent activity diverts your focus from real customer engagement and growth. How can you fight back? At Anura, we help businesses identify and eliminate fraudulent activity, ensuring that your email campaigns connect with real people who are interested in your products or services. Don’t let 30% of your efforts go to waste—secure your campaigns and protect your brand. #EmailMarketing #AdFraud #FraudPrevention #MarketingROI #Anura

Whether you’re a seasoned email marketer or just getting started, understanding DMARC is beneficial for ensuring your emails reach your recipients’ inboxes. Read the latest from our in-house deliverability expert, Mike A., to learn more 👉 https://cust.io/3TjhpFR #DMARC

Email deliverability is how well your emails get to your recipients’ inboxes. It is affected by things like your email list quality, your email content and design, your sender reputation, and the email service providers’ spam filters.

Email deliverability is the measure of how successfully your emails reach the inbox of your intended recipients. It depends on various factors such as the quality of your email list, the content and design of your email, the sender reputation, and the spam filters of the email service providers. Here are some things to take care of when you are doing an email campaign to have your email deliverability high: Clean your email list regularly : Remove any invalid, inactive, or bounced email addresses from your list to avoid sending emails to non-existent or uninterested recipients. This will improve your open and click rates, and reduce your bounce and spam rates Use a reputable email service provider (ESP) : Choose an ESP that has a good reputation and follows the best practices for email deliverability. They should have a high delivery rate, a low bounce rate, and a strong anti-spam policy. They should also provide you with tools and analytics to monitor and optimize your email performance. Verify your sender identity: Use authentication methods such as SPF, DKIM, and DMARC to prove that you are the legitimate sender of your emails and prevent spoofing or phishing. This will increase your sender credibility and trustworthiness, and reduce the chances of your emails being marked as spam or rejected by the email service providers. Segment your email list: Divide your email list into smaller groups based on criteria such as demographics, interests, behavior, or preferences. This will help you to send more relevant and personalized emails to your subscribers, and increase your engagement and conversion rates. Test your email before sending: Use tools such as Litmus or Email on Acid to test how your email looks and performs on different devices, browsers, and email clients. This will help you to fix any issues or errors that might affect your email deliverability, such as broken links, images, or layout Avoid spam triggers: Use clear and concise subject lines, avoid using too many capital letters, exclamation marks, or spammy words, and provide an easy way for your subscribers to unsubscribe or opt-out. This will help you to avoid spam complaints and filters, and improve your email reputation and deliverability.

Expert Setup Alert: Boosting Email Deliverability and Security Here I set up my clients custom domain tracking on Instantly.ai Cold Email Outreach software This was before I set up the DMARC records to ensure maximum email deliverability, security, and reputation protection! Why DMARC matters: Prevents email spoofing and phishing Improves email deliverability rates Enhances domain reputation Complies with industry standards Benefits of Custom Domain tracking: Accurate email metrics and analytics Increased brand credibility Better email engagement and conversions As a seasoned Email marketing expert, I help businesses optimize their email marketing strategies and protect their online presence. Need help with: Email deliverability optimization? Domain security and authentication? Custom domain tracking setup? Let's connect and discuss how I can assist! #EmailDeliverability #DomainSecurity #DMARC #CustomDomainTracking #ColdEmailOutreach #DigitalExpert #ClientSuccessStory #EmailMarketing #DigitalSecurity #DomainAuthentication #OnlineReputationManagement #EmailDeliveryOptimization #EmailAnalytics

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