ASOS.com’s Post

Transcript

I ASOS Collusion is one of our brands that represents inclusivity, collaboration and experimentation. Since our launch in 2018, we have dedicated to creating a brand that resonates with Genz. Being shortlisted for the Best Owned Brand award at the Retail Gazette Awards is an incredible honour for us. It validates all the hard work and passion with poured into Collusion. Our focus on appealing to the younger demographic has set us apart. With 38% of the customer base being under the age of 25. We've created a brand that speaks to the youth. Collision is achieved 500 million in total sales with 32, 000,000 units sold globally. A unisex sales amount to 150 million and plus size sales contribute to 30 million. Despite challenges, we've managed to stabilize sales and remain profitable due to our own internal product launches and focus to speed to market. We've achieved a 5% increase in margin and a net profit surge of 18,000,000, representing a 6% growth compared to the previous year. Being shortlisted is a testament of our team's dedication and creativity. We're proud of what we've accomplished and so excited for the future of Collusion.