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In an era where beauty products flood the market, building a long-lasting, authentic brand has never been more challenging. As Sarah Koch, General Manager of OLEHENRIKSEN at Kendo Brands, Inc. Brands, explains, “This is the most saturated time in history for beauty, and it makes you realize how hard it is to have a [long-standing] brand. OleHenriksen specifically was 40 years old last year. You have to be true to your core as a brand, but then you have to continue to evolve with the consumer so that you’re relevant to where he or she is in their life.” #BeautyBrands #BrandAuthenticity #ConsumerTrends #SkincareEvolution #KendoBrands #OleHenriksen #BeautyIndustry #MarketingInnovation Read more at: https://lnkd.in/dm-fP8_A

https://lnkd.in/gxq_MbfY In today's fast-paced #digital age, the essence of genuine #communication often gets overshadowed. A recent article underscores the imperative for companies to pivot their commercial strategies, emphasizing crystal-clear communication infused with #ethical content. It's not just about selling a product or service; it's about building #trust, fostering genuine #relationships, and ensuring stakeholders are well-informed. As #consumers become increasingly discerning, the demand for transparency and ethical practices only intensifies. I wholeheartedly believe that businesses adopting such an approach will not only enhance customer #loyalty but also set a #benchmark for industry standards. Not all consumers can be fooled. #EthicalCommunication #BusinessTransparency #CustomerTrust #IndustryStandards The Coca-Cola Company #marketing #ceo #influencertips Ferrero #fashion #prada

In 25 years, we’ve seen 185 brands make it into the top 100 of The World's Most Valuable Brands (with only 36 enduring for the full 25yrs) The cumulative value of the world’s top brands now stands at $3.265 billion. But recently we have seen a focus on short-term gains, seeing the 100 most valuable brands missing out on $200 billion in revenue in the past 12 months. Full list and insights from the report here 👉: https://lnkd.in/gtJmPGnV #BGB2024 hashtag #BestGlobalBrands hashtag #BrandValuation

Everyone knows McDonald's and Coke, right? Apparently not. So what do these people who are unaware of these iconic brands look like? Dive into our latest blog to find out! https://lnkd.in/eCKM-e5h #mrx #blog #insights #thesamplelandscape

Spreading Positivity and Brand Recall through Promotional Products -Before we dive into the nitty-gritty on how this can benefit your brand (and how to accomplish that), it’s worth reflecting just a bit on what it means to spread joy through gifting. Click on the link for more: https://lnkd.in/gXZby5cg #DonnaBender

So interesting how each generation views brands and private brands differently. One of the key challenges all private brands retailers face is how to be everything to everyone. Very interesting insights in here!

#BrandFootprint Latam reveals frequency is crucial for brand engagement and retention. When it comes to smaller brands, new buyers are part of the growth journey. On the other hand, however, attracting new customers to buy one more product one more time, is what brings in the big numbers for Super Brands. This is evident in Latam’s growth market where frequency is present in nine out ten CRP rises. The bigger a brand, the more critical frequency becomes. Find out about the key areas where your brand can make a difference in our new #BrandFootprint report: https://lnkd.in/dbgFcyDh And explore the complete rankings of the Most Chosen #FMCG brands here: https://lnkd.in/evPuS6W

What matters the most? Ingredients or Brand Value? Change or Legacy? These questions come to mind when we think about the Coca-Cola rebranding in 1985. However, the answer to these questions is one: EMOTION! How the consumer connects to the brand makes a brand remembered. The story of Coca-Cola's attempt to rebrand in 1985 is a cautionary tale for businesses everywhere. Check out this post to know more about it. . . 👉 Follow @absolutei.in for more insights 👥 Tag someone who needs this 🔔 Turn on post notification 👩💻 Save to see later again . . #brandingtips #brandtaglines #brandfacts #brands #brandname #branding #brand #brandmodel #brandinspiration #brandmanager #brandbuilder #brandcoach #brandpromoter #brandedmirror #brandcontent #brandlove #brandlaunch

Every year, I eagerly await the release of Interbrand’s Best Global Brands report. It’s fascinating to see how brands evolve and shift within the rankings! This year, I’m excited to see that Ferrari is the fastest riser—a testament to their incredible brand momentum. If you’re as intrigued by brand dynamics as I am, I highly recommend downloading this year’s report. It’s a must-read! #BrandStrategy #Interbrand #GlobalBrands #MarketingInsights #Ferrari #BrandGrowth

Are high prices a curse in disguise? While they may signal higher quality, do they also act as a reminder of more affordable category alternatives? When it comes to buyers of more expensive brands, a higher price does seem to pay off in terms of loyalty. In fact these brands enjoy a larger share of wallet amongst their buyers, indicating a lasting affinity. Find out more about why bigger brands command more loyalty: https://lnkd.in/gM3_9h5j #FMCGtruths #brandinsights #Europanel