Asif M Khatri’s Post

Our Branding team at ARC brainstormed multiple ideas for this special day. - Some suggested a thought-provoking analogy. - Others recommended an impactful post. - A few wanted it to tie back to our work. But ultimately, we decided on a simple post with a straightforward message. Happy Gudi Padwa! Happy Chaitra Navratri! Happy Cheti Chand! Happy Ugadi! Sometimes, the message just needs to be conveyed as simply as it is… Maybe this post had some value to give after all :) #Simple #Impactful #HappyNewYear

Ever wondered why some brands have die-hard fans? It's not just about great products. It's about co-creation. When you involve young people in your process, you build loyalty. They feel valued.  They feel heard. This isn't just a marketing tactic.  It's a relationship. Ask for their feedback on new ideas. Invite them to brainstorm sessions. Let them be part of your story. The result?  A community that stands by you. Because they helped build it. Don't just market to them.  Create with them. That's how you turn customers into advocates.

From Feeling Like a Free Sample to a Limited-Edition You: Branding vs. Marketing We've all been there. You see a job posting and think, "Meh, they probably get tons of applications, mine won't even get a glance." That feeling? That's you being a free sample. 🆓 But then, a recruiter reaches out, singing your praises and making you feel like a limited-edition, must-have product! That's the power of branding. It's crafting a professional image that screams, "Wow, I gotta have that!" Now, imagine that recruiter needing a little nudge to see your awesomeness. That's where marketing comes in. It's the flashy ad campaign, the social media shout-out, all designed to get your name out there and show everyone how amazing you are. So, are you working on building your limited-edition brand, or do you need some marketing magic to get noticed? #branding #marketing #careerdevelopment #adultingishard #limitedyou

Brands regularly try to build an emotional connect with their customers, and find ways to strengthen the affinity their customers feel for the brand. Storytelling is a popular device used but in today's social media world where everyone is a creator and storyteller, it's getting harder to tell really powerful stories and build a strong enduring connect with people. Delta and American Express have done this smartly through this unique metal card it sent to top tier frequent flyers. (Image courtesy Sanjiv Kapoor who shared this on Twitter). What's unique about the card? Its made from the metal of the early 747-400s that went into service 35 years ago in 1989. Since metal from several of these planes is used, the registration number of the plane whose metal was used is given, further strengthening the authenticity of the story and literally giving customers a piece of historical memorabilia. What's also unique about this idea that makes it stand apart from the gazallion other attempts by brands at storytelling and creating emotional connects with their customers? It does this by thinking beyond the digital-first, Insta / reels / carousels kind of ideas that most brands and their agencies come up with these days. The idea here is grounded in the analog world (yes, it exists!) and uses a physical device (the metal card) to tell the story powerfully and make its customers feel truly special. And builds the brand's allure for others too (evoking an "I wish I could get one too") in people to hear about this interesting initiative. Does your brand have a history too and powerful stories to tell? How have you told them? Are you wondering how to tell them better? Talk to me if you are.

Craft Messages That Move Minds Every word you choose has the power to inspire, persuade, or connect. But what makes a message truly unforgettable? Here’s a challenge for you: Rewrite this simple line and make it even more compelling — “Craft messages that move minds.” Would you make it shorter? Add more emotion? Or perhaps, shift the focus? Let’s see how creative you can get! Drop your ideas in the comments below. I can’t wait to see how you transform it! 🎯 #marketing

"We need to do more with less" -your boss, VP, CEO, board (probably) 😤 I have been having a lot of conversations with agency execs and in-house marketing leaders over the past several months, and the feelings are all very similar. Everyone feels crunched, budgets and headcount are tight, but expectations around output aren't decreasing inline. You know the drill. You're probably living it right now. But let me tell you, the idea that you're going to "throw a little AI on it" isn't going to fix the problem. It's a different world out there and the brands that are seeing success while not pulling their hair out are the ones who have inherently evolved their process and workflows to be efficient AND maintain a high bar. The two aren't mutually exclusive. You CAN work smarter and deliver game-changing work. You just need to figure out the operational flow to do so. And that piece is what so often falls to the bottom of the to-do list amidst all of the other client or stakeholder demands. If you're nodding your head in agreement to all of this but thinking you'll never have the time to figure this out, you're in the same boat as so many others. But the good news? You don't have to. I can do it for you. And I'm currently working with select clients to help operationalize their brand. Because it works. And it can work for you. If that sounds interesting, check out the link and let's chat! Or if you can commiserate, but really don't like chatting, and wouldn't mind hitting 'like', that's great too and I guarantee others in your network are feeling this way. Stay sane out there. https://lnkd.in/eH4dZNAG

When brainstorming and especially when you reach a dead-end, try asking yourself and your team these questions to get through the mind block: 1. "Why would aliens buy our product?" Thinking from an outsider's perspective can highlight unique selling points that might be overlooked. It forces you to consider universal appeal and broader messaging. 2. "If our product were a meme, what would it say?" Imagining your product as a meme can help you identify its most humorous and relatable aspects, making your campaign more engaging and shareable. 3. "How would our product behave at a party?" This will help in humanizing the brand. Visualizing your product's behavior in social settings can help identify its unique traits and how it stands out in a crowd. #brainstorming #marketing

Marketing isn’t just a job, it’s a 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿. We create dreams, tell stories, and somehow convince people that one more subscription box is a good idea. My official title may say '𝙈𝙖𝙧𝙠𝙚𝙩𝙚𝙧,' but my unofficial title is '𝙋𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡 𝙈𝙞𝙣𝙙 𝙍𝙚𝙖𝙙𝙚𝙧.' Just ask anyone who’s ever looked up one product and then seen ads for it 𝗘𝗩𝗘𝗥𝗬𝗪𝗛𝗘𝗥𝗘. Here’s to all the marketers who are making brand magic happen. . . . . #MarketingLife #BrandMagic #MindReaderInDisguise #ayeshaibrahim

This popped up on my feed, unsure if it’s real but had people criticizing it and saying it is a lazy creative. I think it is brilliant!! 😂 Please tag whoever did this. 👏🏻 A very important skill for a creative is to know when to layer an idea, and when to keep it simple. The simplicity in this idea is its beauty. It is what makes it sticky and memorable. #brilliantadvertising #marketing

Tapari Talks: Yesterday, after work, some of my friends (I was also a part of that discussion 😅) were having a discussion (#TapriTalks) about how a new company can beat a well-established company in the market. Shivam Kumar, one of our friends, asked a seemingly simple question, I think most of us (#MarketingProfessionals) must be familiar with this, but we ended up having a great discussion about it anyway.  He asked, "What's the difference between #branding and #marketing?" Really, basic, huhhhh 🤔 We were talking about how companies use storytelling to sell their products and services. A great example is Parle-G's "G Maane Genius" campaign. The campaign cleverly defines the meaning of "G" as "Genius is one who finds happiness in the happiness of others." We explored a lot of points, and the conversation led to a very insightful conclusion: 👉 A brand is a story, and marketing is the way that helps to tell the story to people. 👉 Average brand sells product but top brands sells stories. Were we right? Let me know in the comments below 👇 And more interesting stories (TapariTalks) to come, so stay connected!