I just put together this explainer, summarising the importance of sending the right conversion signals. With major channels like Google and Meta broadening their targeting, getting this right for optimisation has become more crucial than ever! If you need help with getting your paid channels optimised for the right signals, we would be happy to help!
I Absolutely second that Steve Crawley!
Commercial Operations Director, Author (CMO Secrets Series) - MBA MA Marketing FCIM
8moIf you work in the healthcare and have a digital marketing project you will not go wrong speaking to Asif Yusuf I promise you. He has kept me on the right side of spend, insight and effectiveness for 5 years now and I am proud to share him with the #care world especially!