Ashutosh Sharma’s Post

Swiggy pioneered food delivery and quick commerce in India. Underpinning its business were its apps and products. But today, Swiggy's apps are a haphazard, constantly changing collection of sub-products, menu items, offers and distinct sections. "They have shipped their org chart", says Praveen Gopal Krishnan. How did it come to this? How did Swiggy go from being an innovative and exciting firm to being more of a timid one? As it heads for an IPO, how does it plan to change this narrative? Hosts Rohin Dharmakumar and Praveen Gopal Krishnan discuss this Arnav Gupta, the Director of Engineering at Jiocinema, and Deepak Shenoy—the co-founder and CEO of Capitalmind. Click the link in the comments. ------- #TheKen #TwobyTwo #Swiggy #Foodtech #IPO #PublicMarkets #Product #ProductThinking #ProductDesign

A Bold Move by Swiggy to Outpace the Competition! In an intense food delivery rivalry, Swiggy has made a strategic decision that’s catching everyone’s attention Sponsoring Shark Tank India Season 4 with a ₹25 crore deal. But that’s not all! As part of the deal, Swiggy made sure Zomato’s CEO, Deepinder Goyal, was excluded from the show. Why? Swiggy is not just sponsoring, it’s eliminating its rival’s visibility on one of India’s biggest business platforms! With their upcoming IPO, this move strengthens Swiggy’s market presence and amplifies their brand ahead of the big launch. It's a game of chess, and Swiggy just made a clever move. 🦈🚀

Delivering Dreams: The Swiggy Journey 🚀 Swiggy changed its registered name from Bundl Technologies Pvt Ltd to Swiggy Pvt Ltd before the IPO. Do you know why? 🤔 Founders often don’t focus on the company name at the beginning. In most cases, the product name differs from the company name (like Google and Alphabet) because the product typically comes later. 💡 As the product grows, it eventually becomes the brand identity. But the journey from Bundl to Swiggy wasn’t just about changing a name - it’s a tale of perseverance. Let’s dive into the story behind it! ✨ Unlearn Product #unlearnstreak

🌟 New Insights Alert! 🌟 I just completed a comprehensive product teardown of Swiggy, the leading food delivery service in India. 📱🍽️ Key Takeaways: 📍 Swiggy's robust business model focuses on diversified revenue streams from commissions, subscriptions, delivery charges, and advertising. 📍 The user journey is streamlined yet offers opportunities for improvement in areas like search functionality and cart navigation. With an impressive market presence, Swiggy continues to innovate and lead the food delivery sector. Check out detailed teardown for more insights! 🚀 Prodigy | SJMSOM, IIT Bombay #Swiggy #ProductTeardown #FoodDelivery #Innovation

🌟 Inspiring Success: The Incredible Story of Swiggy 🌟 From humble beginnings to reshaping the food delivery landscape, Swiggy's journey is a testament to the power of passion and perseverance! Here's some uplifting wisdom to fuel your business endeavors: 1️⃣ Dream Big, Act Bold: Swiggy's founders dared to dream big and took bold steps to turn their vision into reality. Let their courage inspire you to chase your dreams fearlessly! 2️⃣ Embrace Every Opportunity: Swiggy's remarkable growth reminds us to embrace every opportunity that comes our way. Stay open to new ideas, and seize every chance to innovate and grow. 3️⃣ Tech Magic: With a sprinkle of technology, Swiggy transformed the food delivery game. Let their tech-driven success motivate you to harness the power of innovation in your own journey. 4️⃣ Rise Stronger: Like a phoenix from the ashes, Swiggy rose stronger from every setback. Let their resilience remind you that failure is just a stepping stone on the path to success. Let's draw inspiration from Swiggy's extraordinary voyage and infuse our own business journeys with passion, determination, and a dash of courage! What's one bold step you're inspired to take in your business journey after hearing about Swiggy's remarkable success story? Share your thoughts below! #BusinessInspiration #DreamBig #Inspiration #SwiggyJourney #SwiggySuccess #casestudy #businessbranding #personalbranding

Why did Swiggy change the company name just before IPO? Swiggy changed its registered name from Bundl Technologies Pvt Ltd to Swiggy Pvt Ltd recently. I am sure there must have been some thought while naming company Bundl technologies. However founders mostly don’t give heat to the company name at the time of establishment. And 99% times, your main product name is different than your company name as it gets launched much later than your established date. And slowly when your product becomes popular, you get to be known by the product name. And unless your plan is to launch more products and build a house of brands like InfoEdge, Unilever, etc., it will make sense to change the company to establish greater proximity and identification of the company’s corporate name with the company’s core brand. It just makes business sense. Thoughts? 💭 Image credits: The Economic Times

Be like Deepinder Goyal in your life: -> Got removed from Shark Tank India because Swiggy took over as a sponsor. -> Hyperpure by Zomato got raided—caught with packaging dates set for the future. -> Faced backlash for increasing platform fees right before Diwali. -> Zomato Legends shut down, leaving users disappointed. But here’s how he turned things around: -> Launched Zomato District and acquired Paytm’s ticketing business to compete with BookMyShow. -> Made a guest appearance on The Kapil Sharma Show for positive PR. -> Hiked platform fees, leading to consecutive profitable quarters. -> Launched Continue, a personal health venture, expanding beyond food delivery. When life gives you lemons, make lemonade like Deepinder Goyal! 🍋 #EntrepreneurMindset #StartupLife #BusinessGrowth #Zomato #DeepinderGoyal #PR #StartupJourney

🚀 From Startup to IPO: The Inspiring Journey of Swiggy 🍔📈 Swiggy's journey is a testament to the power of vision, perseverance, and innovation. 🌟 Started in 2014 as a food delivery platform in Bengaluru, Swiggy aimed to make ordering food as easy as a tap on your phone. With a relentless focus on customer experience, seamless technology, and an ever-expanding network of delivery partners, it quickly became a household name. Swiggy didn’t stop at food. They diversified with Instamart and Genie, transforming into a full-stack convenience platform. This adaptability and foresight helped them navigate challenges like the pandemic and emerge even stronger. 💪 Now, with their IPO, Swiggy inspires every dreamer out there: A small idea can scale to incredible heights with the right mindset, team, and execution. Here’s to chasing dreams and delivering excellence! 🥂 #StartupJourney #IPO #Swiggy #Inspiration #Growth

Be like Deepinder Goyal in your life: -> Got kicked out of Shark Tank India because Swiggy took over as a sponsor. -> Hyperpure by Zomato got raided—caught with packaging dates set for the future. -> Faced backlash for increasing platform fees right before Diwali. -> Zomato Legends shut down, leaving users disappointed. But here’s how he turned things around: -> Launched Zomato District and acquired Paytm’s ticketing business to compete with BookMyShow. -> Made a guest appearance on The Kapil Sharma Show on Netflix for positive PR. -> Hiked platform fees, leading to consecutive profitable quarters. -> Launched Continue, a personal health venture, expanding beyond food delivery. When life gives you lemons, make lemonade like Deepinder Goyal! 🍋 #EntrepreneurMindset #StartupLife #BusinessGrowth #Zomato #DeepinderGoyal #PR #StartupJourney

🌟 Swiggy, you did it! 🌟 From that first delivery to becoming a household name, Swiggy has been there for our cravings, our celebrations, and those late-night snack emergencies. Today, Swiggy made a spectacular debut on the Indian stock exchanges, and as a fan and a founder, I couldn’t be prouder of what they’ve achieved! What makes this moment even more heartwarming? It’s not just an IPO; it’s a celebration for 5,000 team members who are now crorepatis, thanks to one of the biggest ESOP payouts in Indian startup history. This is Swiggy’s way of saying, “Thank you for believing and building with us.” And with the shortened lock-in period, these Swiggsters can celebrate their success now, not years down the line. It’s such a rare and beautiful thing to see a company grow while staying true to its people-first culture. So here’s to Swiggy’s leadership, to everyone who’s been a part of the journey, and to a company that makes wealth creation feel personal, tangible, and inclusive. Today isn’t just a win for Swiggy; it’s a win for everyone who believed in the dream. 💙✨ At AQUAAIRX AUTONOMOUS SYSTEMS, we believe in this culture too, and as a team, we dream of one day coming close to such an inspiring achievement. #SwiggyIPO #HeartfeltMoment #FanGirlCelebration #PeopleFirst #DreamBig