Ashlin Furtel’s Post

Are you using AI audiences to see your RoAS pop on your paid media channels? Nowadays, it's getting much more difficult to see RoAS that truly has a good ROI for paid spend campaigns. Platforms are moving in the direction where costs have to go up every quarter, slowly chipping away at any profits left over for brands. With that, we've been working on an AI audience tool to help restore some power back to brands! 🎯 Why Targeting is the Heartbeat of Digital Marketing - Deep Audience Insights: To truly connect with your audience, you need more than just demographics. You need a deep understanding of their behaviors, needs, and decision-making processes (and ideally purchase intent). - Efficient Resource Use: By focusing on segments most likely to convert, you minimize waste and ensure that every dollar spent is going towards reaching potential customers who are genuinely interested. - Enhanced Customer Journeys: Targeted advertising helps craft personalized customer journeys. Delivering relevant messages at the right times enhances user experience, leading to higher satisfaction and brand loyalty. 🤖 Introducing JUICE AI Audiences (beta!): Transforming Good Campaigns into Great Ones - Predictive Targeting: JUICE's AI Audience machine learning algorithms analyze historical data to predict user behavior, targeting users who are at the right stage of their journey to engage or convert. - Granular Audience Segmentation: JUICE AI Audiences identifies micro-segments of your audience based on subtle patterns and similarities, making your campaigns precise and impactful. 🚀 Success Story: How a CPG Brand Boosted Its RoAS by 75.9% with JUICE AI Let’s dive into a real-life example. A well-known CPG brand was struggling to match its competitors in the digital space. Despite a robust marketing budget, their campaigns were not delivering the expected results, and their RoAS was stagnating. The brand turned to JUICE AI for a solution, and the results were nothing short of remarkable. The tool analyzed the brand’s existing customer data to identify high-value customer segments. By focusing on these segments, the brand could tailor its messaging to resonate deeply with each group. Within weeks of implementing JUICE AI audiences, the brand saw a dramatic increase in its digital marketing performance: - A 75.9% increase in RoAS, turning underperforming ads into significant revenue generators. - Enhanced customer insights, leading to even more refined and effective future campaigns. 💡 Takeaway: - This success story is a testament to the transformative power of JUICE AI Audiences. By leveraging sophisticated AI-driven targeting and dynamic adaptation, the brand not only improved its RoAS but also set a new standard in terms of results that are possible. 👉 Are you ready to see similar results? Comment below or send me a message to discover how JUICE AI Audiences can help significantly improve your RoAS!

For startups, every dollar spent on advertising must deliver results. Choosing the right targeting option in Google Ads can help you maximize ROI, reach the right audience, and scale efficiently. Here’s a breakdown of the best targeting options for startups, with examples and stats to guide your strategy: 🔎 Keyword Targeting Perfect for startups aiming to capture high-intent users actively searching for solutions. Example: A SaaS startup offering CRM tools can target keywords like “best CRM for small businesses” or “affordable CRM solutions.” According to WordStream by LocaliQ, Google Ads can deliver a 2%–5% CTR on average with well-optimized keywords, making it a cost-effective option for direct conversions. 😇 In-Market Audiences Google’s in-market audiences target users actively researching or considering products/services similar to yours. Example: A fintech startup can target “Small Business Financial Services” in-market audiences. Google data shows that campaigns using in-market audiences see 10%–20% higher conversion rates than standard audience targeting. 🌐 Geographic Targeting Essential for startups with a local or regional focus. Example: A food delivery startup can use geographic targeting to focus on users within specific delivery zones. Ads with precise geo-targeting improve click-through rates by 20%, as they feel more relevant to the audience (Google). 🧑🤝🧑 Lookalike (Similar) Audiences Use your existing customer data to find people with similar behaviors and interests. Example: A startup with an email list of early adopters can create a similar audience to expand its reach. Google reports that lookalike audience targeting can increase lead generation by 30% or more when paired with compelling offers. 🔖 Remarketing Stay top-of-mind with users who visited your website but didn’t convert. Remarketing campaigns often achieve conversion rates 2x higher than standard display ads (HubSpot). 🛃 Custom Intent Audiences Create highly tailored audiences by combining specific search queries, apps, or websites relevant to your industry. Example: A health tech startup can target users searching for “health monitoring devices” or visiting competitor websites. Startups using custom intent targeting report 35% higher engagement rates due to precise targeting (Google). 🧑⚖️The Verdict For startups, Keyword Targeting and In-Market Audiences are often the best starting points for capturing intent-driven traffic. As your campaigns evolve, layering in Remarketing and Lookalike Audiences can further boost conversions and help you scale efficiently. What’s been your experience with Google Ads targeting as a startup? Let’s share insights in the comments! 💡 #GoogleAds #Startups #DigitalMarketing #PPCStrategy #AudienceTargeting #GrowthHacking

Social media is a game-changer for businesses looking to boost sales. In the ever-evolving landscape of digital marketing, Facebook and Instagram stand out as essential platforms for businesses seeking to connect with their target audiences. These social media giants offer unique opportunities for engagement, brand building, and driving sales through their vast user bases and advanced advertising tools. With over 2.8 billion monthly active users, Facebook provides an unparalleled reach for marketers. Its sophisticated advertising platform allows for precise targeting based on demographics, interests, and behaviors. This ensures that ads are seen by the most relevant audience, maximizing the return on investment (ROI). Facebook's robust analytics tools help businesses track performance and adjust strategies in real-time. Features like Facebook Pages and Groups foster community building and direct interaction with customers, enhancing brand loyalty and trust. Instagram, with its focus on visual content, is perfect for brands aiming to showcase their products and services through photos and videos. With over 1 billion active users, it is especially popular among younger demographics. Instagram Stories and Reels offer creative ways to engage audiences, providing short, immersive content that can drive significant engagement. The platform’s shopping features, such as shoppable posts and Instagram Checkout, streamline the purchase process, making it easier for users to buy directly from the app. This integration of social media and e-commerce is a game-changer for businesses looking to boost sales. Utilizing both Facebook and Instagram in a cohesive digital marketing strategy can yield impressive results. Cross-platform campaigns allow businesses to reach a wider audience, leveraging the strengths of each platform. For instance, a brand might use Instagram for visually compelling content to attract attention and Facebook for detailed posts and ads to convert leads into customers. Conclusion In the digital age, Facebook and Instagram are indispensable tools for marketers. Their advanced targeting options, diverse content formats, and comprehensive analytics make them powerful allies in the quest for business growth. By effectively harnessing these platforms, brands can create meaningful connections with their audiences, drive engagement, and achieve their marketing goals.

In today’s fast-paced digital landscape, social media trends are constantly evolving, reflecting shifts in technology, culture, and global events. These trends not only shape the way users interact but also influence businesses, influencers, and even traditional media. As we examine the current social media landscape, several key trends stand out as dominant forces in 2024. 1. Short-form Video Content One of the most prominent trends is the continued rise of short-form video content, led by platforms like TikTok, Instagram Reels, and YouTube Shorts. These quick, engaging videos typically run between 15 seconds to 60 seconds and cater to users’ ever-decreasing attention spans. The format encourages creativity through filters, music overlays, and editing features, allowing creators to produce visually appealing content in a short time. Brands and influencers are increasingly adopting short-form videos for product promotion, tutorials, and challenges, recognizing their viral potential. TikTok’s algorithm, in particular, fosters discovery, allowing videos from unknown creators to go viral and amass millions of views overnight. 2. Social Commerce Another major trend shaping social media today is the fusion of e-commerce and social media, known as social commerce. Platforms like Instagram, Facebook, TikTok, and Pinterest have integrated shopping features that allow users to purchase products directly without leaving the app. This seamless integration has blurred the lines between browsing and buying. With shoppable posts, live-streamed product demonstrations, and influencer-driven campaigns, social media is no longer just a space for content consumption but a major avenue for retail transactions. Users increasingly rely on these platforms for product recommendations, reviews, and even exclusive brand drops. 3. AI and Personalization Artificial intelligence is making waves on social media, particularly through personalized content. AI-powered algorithms tailor users’ feeds to show content that aligns with their interests, maximizing engagement. On platforms like TikTok, Instagram, and Twitter (now X), AI curates posts, videos, and ads that are relevant to individual users based on their previous interactions. Additionally, AI tools are helping brands automate customer service through chatbots, analyze social media data for insights, and even generate creative content. As AI continues to advance, users can expect more customized experiences across all platforms. 4. Rise of Niche Platforms While giants like Facebook, Instagram, and TikTok dominate, niche social media platforms are gaining traction. Platforms like Discord, Clubhouse, and BeReal cater to more specific communities or offer unique features that stand apart from traditional social networking sites. Discord, for example, is particularly popular among gamers, while Clubhouse offers audio-based networking and discussions.

Comparing Facebook and Google in the realm of digital marketing involves understanding their respective strengths, audiences, and advertising capabilities. Here's a breakdown: 1. Audience Targeting:   - Facebook: Known for its highly granular targeting options based on demographics, interests, behaviors, and even life events. Advertisers can reach specific segments of the population with precision.   - Google: Offers targeting based on keywords and search intent. Google's Display Network allows for some demographic and interest-based targeting, but it's generally not as detailed as Facebook's options. 2. Ad Formats:   - Facebook: Supports various ad formats including image ads, video ads, carousel ads, lead generation ads, and more. It emphasizes visual content and engagement.   - Google: Offers a wide range of ad formats across its platforms including text ads, display ads, video ads, shopping ads, and app promotion ads. It's more diverse in terms of ad types but leans heavily on text-based ads. 3. Intent:   - Facebook: Users typically visit Facebook to connect with friends, consume content, and engage with communities. Ads on Facebook interrupt this experience and aim to capture users' attention with visually appealing content.   - Google: Users turn to Google when they have specific intent, such as searching for information, products, or services. Google ads are displayed in response to users' search queries or on relevant websites within the Display Network. 4. Cost and ROI:   - Facebook: Can be more cost-effective for brand awareness campaigns and targeting specific demographics or interests. However, the ROI may vary depending on the industry and targeting parameters.   - Google: Often yields higher conversion rates due to its intent-based targeting. Advertisers typically pay per click (PPC), so the cost can be higher, especially for competitive keywords, but the ROI can be significant for businesses with well-optimized campaigns. 5. Tracking and Analytics:   - Facebook: Offers detailed insights into ad performance, audience demographics, engagement metrics, and more through Facebook Ads Manager.   - Google: Provides robust tracking and analytics tools through Google Analytics and Google Ads. Advertisers can track conversions, measure ROI, and optimize campaigns based on data-driven insights. In summary, Facebook and Google serve different purposes in the digital marketing landscape. Facebook excels in targeting specific audiences based on interests and behaviors, while Google is unmatched in capturing users' intent through search and display advertising. The choice between the two depends on your marketing objectives, target audience, and budget. Many businesses find success by leveraging both platforms strategically to reach different segments of their audience throughout the customer journey.

Latest trends in digital marketing for 2024: 1. AI-Driven Marketing AI is transforming digital marketing through enhanced data analysis, automation, and personalized experiences. Tools like ChatGPT, Jasper, and others are helping businesses create more personalized content, generate automated responses, and analyze data efficiently. Predictive analytics is also improving customer targeting, reducing ad spend waste. 2. Short-Form Video Dominance Platforms like TikTok, Instagram Reels, and YouTube Shorts are continuing to grow in popularity. Short-form videos with engaging, bite-sized content have proven to capture attention quickly. Brands are focusing on producing these to stay relevant, especially among Gen Z audiences. 3. Influencer Marketing Evolution Influencer marketing is evolving to focus on micro and nano influencers. These influencers often have more engaged, niche audiences, offering better ROI than mega influencers. Brands are collaborating with multiple small influencers to drive authentic engagement. 4. Social Commerce Expansion More platforms like Instagram, TikTok, and Pinterest are integrating shopping features directly into their apps. Social commerce enables users to discover products and make purchases seamlessly without leaving the platform, boosting conversion rates for e-commerce businesses. 5. Personalized Customer Experiences Consumers expect highly tailored experiences across all platforms. Personalization in emails, content, product recommendations, and ads is crucial. AI, data segmentation, and automation tools help marketers deliver customized messages and improve user engagement. 6. Voice Search Optimization With the growing use of smart speakers and voice assistants (e.g., Alexa, Siri), optimizing for voice search is becoming essential. Voice queries differ from typed searches, so businesses are focusing on long-tail, conversational keywords to capture this traffic. 7. Sustainability and Ethical Marketing Brands are increasingly emphasizing their sustainability efforts and ethical practices in marketing. Consumers, especially Millennials and Gen Z, are more likely to support businesses that align with their values regarding environmental and social responsibility. 8. Interactive Content Interactive content like polls, quizzes, surveys, and augmented reality (AR) experiences is gaining popularity. This type of content keeps users engaged and enhances the overall customer experience, helping brands gather more data and boost engagement rates. 9. Zero-Click Search Optimization With more featured snippets and instant answers appearing on Google, marketers are optimizing for "zero-click" searches. This means targeting queries where users find their answers directly on the search results page without clicking on a website. These trends reflect the dynamic nature of digital marketing and the growing importance of technology, personalization, and sustainability in shaping customer engagement.

In the ever-evolving landscape of digital marketing, Facebook Ads remain a powerhouse for reaching and engaging with your target audience. However, to make the most of your ad campaigns, you need to master the art of targeting. Here’s your comprehensive guide to targeting on Facebook Ads: 1.Understand Your Audience: Before diving into Facebook’s targeting options, take the time to thoroughly understand your target audience. Who are they? What are their interests, demographics, and behaviors? Use tools like Facebook Audience Insights to gain valuable insights. 2.Core Targeting Options:   - Demographics: Target users based on age, gender, location, language, education, job title, and more.   -Interests: Reach users who have expressed interest in specific topics, pages, or activities related to your niche.   -Behaviors: Target users based on their past purchase behavior, device usage, travel patterns, and more. 3.Custom Audiences:   -Website Visitors: Retarget users who have visited your website or specific pages.   -Customer Lists: Upload your customer email list to target existing customers or create lookalike audiences.   - App Users: Target users who have engaged with your app.    4.Lookalike Audiences: Expand your reach by targeting users who resemble your existing customers or audience segments. Facebook analyzes your custom audience and finds users with similar characteristics. 5. Detailed Targeting:   - Layering: Combine different targeting options to create highly specific audience segments. For example, target women aged 25-35 who live in New York City and are interested in fitness.   -Exclusions Exclude specific demographics or interests to narrow down your audience further. 6.Connections Targeting: Target users based on their connection to your Facebook Page, app, or event. You can target fans of your page, friends of fans, or exclude them altogether. 7.Automatic Audience Expansion: Allow Facebook to automatically expand your audience to reach users who are similar to your target audience, maximizing your campaign's reach. 8.Split Testing: Experiment with different targeting options, ad creatives, and messaging to identify the most effective combinations for your goals. 9.Dynamic Creative: Utilize Facebook’s dynamic creative feature to automatically test multiple ad variations within a single ad set, optimizing for the best-performing combinations. 10.Continuous Optimization: Monitor the performance of your ads regularly and adjust your targeting strategy based on the insights gathered. Test new audience segments, refine your messaging, and adapt to changes in your audience's behavior. By mastering the intricacies of targeting on Facebook Ads, you can effectively reach the right audience with the right message, maximizing the ROI of your advertising efforts. #DigitalMarketing #FacebookAds #Targeting #AdvertisingTips #MarketingStrategy #SocialMediaMarketing #AudienceSegmentation #ROI #MarketingTips #AdvertisingStrategies

Is Your Marketing Missing Out on Reddit’s AI Keyword Targeting? If you’re not leveraging Reddit’s new Keyword Targeting, you might be leaving conversions—and revenue—on the table. In the race for precision marketing, Reddit’s AI-powered system is making waves, and it’s something we at KYBER are experimenting with and seeing impressive results. 🤔 Why Keyword Targeting? At its core, Reddit's Keyword Targeting helps you place ads in relevant conversations. Instead of traditional interest-based targeting, it ensures your message lands exactly when users are discussing topics connected to your service. We've seen this approach increase conversion rates by 30%, a figure that should make any marketer sit up. When your ad shows up during an organic conversation, it's no longer just an interruption—it becomes part of the solution they’re already seeking. When ads meet intent, the response is immediate. ↔️ AI-Powered Expansion: Targeting That Grows with You - Here’s where Reddit kicks it up a notch: the combination of Keyword Targeting with their AI features, including Dynamic Audience Expansion. Reddit’s system doesn’t just place your ad—it actively seeks out new audiences who may not be directly engaging with the keywords but show behavioral patterns indicating they’ll be interested. It’s like having a digital strategist continuously optimizing your reach in real time. - This broader reach doesn't dilute the relevance. In fact, campaigns using these tools saw a 30% drop in Cost Per Action (CPA). We’ve found that this AI-backed reach boosts engagement without sacrificing message integrity. 💬 From Conversations to Conversions Traditional interest targeting simply doesn’t cut it anymore. With Reddit’s Keyword Targeting, we’re not just getting our ads in front of more eyes; we’re getting them in front of the right eyes at the right moment. This is especially critical in growth marketing. When the conversation’s already happening, showing up early and contextualizing your brand to fit that moment leads to higher-quality leads. 🪙 AI Keyword Suggestions: An Untapped Goldmine Reddit’s AI Keyword Suggestions are another tool marketers shouldn’t ignore. By analyzing conversations across the platform, this feature uncovers relevant keywords you might have overlooked. At KYBER, we’ve found this particularly valuable in identifying emerging trends we hadn’t considered, ensuring our ads stay in front of conversations that matter most to our audience. Reddit’s new tools offer a pathway to scale without losing relevance. The question isn't whether Keyword Targeting works—the data is there. The question is: Are you ready to adopt it before your competitors do?

Meta Ads vs. Boost Post: Which Strategy is Right for You? When it comes to promoting your content on Facebook and Instagram, you have two primary options: Meta Ads and Boost Post. Both tools have their unique strengths and can help you reach your audience effectively, but understanding their differences is crucial to maximizing your campaign's success. Here’s a detailed comparison to help you decide which one to use for your next marketing push. Meta Ads 1. Precision Targeting and Advanced Options Meta Ads offer a comprehensive suite of targeting options that allow you to reach a very specific audience. You can target users based on demographics, interests, behaviours, and even custom audiences created from your website visitors or customer lists. 2. Detailed Analytics and Insights Meta Ads provide in-depth analytics and reporting tools that help you measure the performance of your campaigns. You can track metrics such as click-through rates, conversion rates, and ROI, allowing you to adjust your strategy in real-time. 3. Creative Flexibility Meta Ads allow you to create various ad formats, including carousel ads, video ads, slideshow ads, and more. This flexibility enables you to craft visually engaging content that can capture your audience’s attention more effectively. Boost Post 1. Simplicity and Speed Boost Post is ideal for those who want to quickly promote an existing post on their page without the complexity of creating a full ad campaign. It’s as simple as clicking the "Boost Post" button and choosing a few basic targeting options. 2. Immediate Reach Boosting a post can help you quickly increase the visibility of your content. It's particularly useful for time-sensitive promotions or announcements where immediate reach is essential. 3. Limited Targeting and Analytics While Boost Post offers basic targeting options (such as age, gender, and location), it lacks the advanced targeting and detailed analytics provided by Meta Ads. This makes it less suitable for campaigns that require precise audience segmentation and performance tracking. Conclusion Both Meta Ads and Boost Post have their place in a comprehensive social media strategy. Meta Ads are ideal for campaigns that require precise targeting, detailed analytics, and creative flexibility. On the other hand, Boost Post is perfect for quick promotions and increasing the reach of well-performing organic content. By understanding the strengths of each tool, you can choose the right approach to achieve your marketing goals.

Facebook vs. Instagram Ads: Which Is Right for Your Brand? When you’re planning your ad strategy, the question inevitably arises: Should you focus on Facebook ads, Instagram ads, or both? Each platform offers unique advantages, and the right choice depends on your goals, audience, and content style. Let’s take a detailed look at how to make this decision: 1. Facebook: The Powerhouse for Data-Driven Advertising ↳ Audience Reach: Facebook has a broader demographic, appealing to users of all ages, including older generations (35+). This makes it ideal for products or services with diverse customer bases. ↳ Ad Formats: With options like lead forms, carousel ads, and in-depth copy spaces, Facebook is perfect for delivering detailed, conversion-focused campaigns. ↳ Behavioral Targeting: Facebook’s advanced data tools let you target based on shopping habits, life events, and even career roles. ↳ Best Use Case: Facebook excels in driving website traffic, lead generation, and nurturing prospects through long-form content. 2. Instagram: A Creative Playground for Visual Brands ↳ Audience Reach: Instagram is home to a younger audience (18–34), with a strong focus on Millennials and Gen Z. If your product thrives on aesthetics, this is your stage. ↳ Ad Formats: Instagram’s reels, stories, and grid posts allow for immersive, visually-driven campaigns. Short, snappy visuals perform best here. ↳ Engagement Factor: Instagram users are highly engaged, making it ideal for brands that rely on emotional appeal or influencer collaborations. ↳ Best Use Case: Instagram shines in building brand awareness, promoting visually appealing products, and creating community engagement. 3. The Synergy of Facebook and Instagram ↳ The beauty of Meta’s ad platform is its ability to run campaigns across both Facebook and Instagram seamlessly. Use Facebook to target broader audiences and Instagram for niche, visually-inclined segments. ↳ For example, a fitness brand might use Facebook for lead generation and Instagram to showcase user testimonials and transformation stories. → The Key Insight: The best results come when you understand the strengths of each platform and use them in harmony. Facebook drives depth, while Instagram delivers punch.