Attention is the new currency in digital advertising. As AdTech professionals, we're constantly seeking ways to capture, measure, and optimize attention to drive successful campaigns. But how well do we really understand the science behind attention-based advertising? Curious to know what metrics you use to gauge user engagement and attention? How do you leverage data analytics to inform your Ad campaign strategies? Let's start a conversation and share our knowledge on this critical aspect of the industry. #AdTech #AttentionMetrics #DataDrivenAdvertising #Engagement #DigitalMarketing
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Marketing Innovation & AI Integration Manager | Strategic Digital Marketing Leader | Driving Growth & Efficiency thru AI powered Marketing Strategies | Proven Expertise in Revenue & Brand Enhancement
🚀 Unlocking the Truth Behind Digital Advertising Success! 🚀 Ever wondered how to measure the true impact of your ad campaigns? Incrementality testing is the key! By comparing user behavior before and after exposure to ads, you can uncover the real value of your marketing efforts. Winners: 🌟 Effective Advertisers 📊 Data Analytics Companies 📈 Transparent Platforms 🔍 Cross-Channel Advertisers 🚀 New Product Campaigns Losers: 🕵️♂️ Ad Fraudsters ❌ Poor Measurement Platforms 🔙 Traditional Ads Models Unveil the Secrets of Incrementality Testing to Drive Your Marketing Strategies! #MarketingInsights #DigitalAdvertising #IncrementalSuccess
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Senior Lecturer in Marketing | Business Consultant | Growth Strategist | SFHEA
Data-driven attribution model for deeper insights into the customer journey for better decision making. #digitalmarketing #googleanalytics4 #attributionmodel
💡Google Analytics' data-driven attribution models provide deeper insights into the customer journey, empowering better decision-making. Learn the basics about the 3 different attribution models and find out what makes most sense for your business. → https://goo.gle/3Xj4aHq
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💡Google Analytics' data-driven attribution models provide deeper insights into the customer journey, empowering better decision-making. Learn the basics about the 3 different attribution models and find out what makes most sense for your business. → https://goo.gle/3Xj4aHq
[GA4] Get started with attribution
support.google.com
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In our next blog we'll be answering some First-Party Data FAQs. To set the stage, here's a reminder of why you need a data plan to inform your advertising strategy. https://lnkd.in/gB6hZbrm #data #advertising #evidencebasedadvertising
Why you need a First-Party Data Plan - Audience Group
https://www.audiencegroup.com.au
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Discover the Multitude of Benefits to Harnessing High-Intent, In-Market (Pre and Post Click) Data Streams. Own Your Data, Own Your Conversions!
Unlock the power of ads beyond social media with Data Accelerator! Our cutting-edge technology expands your reach, optimises ad performance, and taps into high-intent data streams to drive real results. Ready to take your campaigns to the next level? #DataAccelerator #AdPerformance
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Why settle for guesswork when you can rely on data-driven insights? Surge Tactic specializes in leveraging analytics to inform our strategies and drive your business forward. https://lnkd.in/ezE_NMvB #SurgeTactic #PaidTraffic #LeadGeneration #PPC #GoogleAds #SocialMediaMarketing #DigitalMarketing
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Unlock the power of ads beyond social media with Data Accelerator! Our cutting-edge technology expands your reach, optimises ad performance, and taps into high-intent data streams to drive real results. Ready to take your campaigns to the next level? #DataAccelerator #AdPerformance
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🗓 DM us to book a meeting! We're excited to attend MediaPost's Data and Programmatic Insider Summit next week! Let's chat about the latest trends in advertising or find new ways to boost your marketing strategies. Team Attending: Amber Mian and Dustin Purdy #DataInsiderSummit #ProgrammaticAdvertising #Networking
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Nowadays, the importance of using analytics in advertising cannot be overstated. As consumers interact with brands across many touchpoints and channels, understanding and leveraging data has become vital for ad campaigns optimization. However, many businesses struggle to analyze and interpret data effectively to generate actionable insights and drive growth. Read our expert article from Darya Kislova to discover how advertising analytics can help you systematically enhance ROAS/ROI, based on your current level of analytics complexity and learn how to move on to the next ones➡️https://lnkd.in/dzqrddbm Harness the power of analytics with VIDEN to enhance your advertising efforts and achieve better results. #analyticsexperts #advertisinganalytics
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🚀 Must-have Digital Advertising skills everyone should know: - Personalized recommendations - Analytics These are key to successful ad campaigns. They simplify complexities, empower users, and drive real results. Share your thoughts below! #AdTech #Analytics #bllurb #aiads
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