Ashen Madushanka’s Post

🚨 Major Change Alert in the eCommerce World 🚨 Over the past 24 hours, a significant development has emerged that could reshape the landscape for many brands on Amazon. According to recent notices, relationships between Amazon and a number of brands will be terminated on November 9th, 2024. This decision means that while Amazon may continue to carry inventory from these brands through the end of the year, sales will cease in Q1 2025. What Does This Mean? Impact: The brands affected are estimated to have US sales under $5-$10M per year. This could potentially affect thousands of small and medium-sized brands. Opportunity: For 1P (First-Party) brands receiving this notice, immediate action is crucial to address the sales gap for Q1 2025. Strategic Shift: 3P (Third-Party) brands, especially those competing against smaller 1P brands in your niche, should brace for a substantial opportunity to capture market share as these 1P brands face disruption. Key Insights: Kudos to SmartScout and Scott Needham’s team for their exceptional data and insights into the scale of this impact, including 12-month sales estimates and Amazon in-stock rates. Mark Your Calendar: September 9th, 2024, will be remembered as a pivotal day in Amazon’s history. The landscape is shifting, and adapting swiftly will be crucial. 🔍 What’s Next? If you're a 1P brand, prioritize strategizing and adapting to fill the sales void for Q1 2025. If you're a 3P brand, evaluate how you can leverage this opportunity to increase your market presence. Stay tuned and stay proactive. The future of eCommerce is unfolding rapidly! #eCommerce #Amazon #Retail #MarketStrategy #BrandManagement #Opportunity #BusinessGrowth

Yesterday, a client asked me about the benefits of Registering their brand with Amazon. In the dynamic e-commerce landscape, establishing a strong brand presence is crucial for success. Amazon, a global marketplace with unparalleled reach and influence, is an essential platform for sellers. Brand registration on Amazon is more than just a formality; it's a strategic imperative for brands aiming to thrive in the digital marketplace. By protecting brand identity, enhancing visibility, building customer trust, streamlining management, and driving growth, brand registration empowers brands to unlock their full potential on Amazon and beyond. Moreover, Amazon offers "Brand Analytics," enabling you to monitor your brand and product keywords' performance, as well as the click performance of your account. #Amazon #Ecommerce #BrandRegistration #BrandAnalytics #DigitalMarketplace

Three years ago, Momentum Commerce launched with a clear mission: creating an on-demand "digital retail command center" for brands. We set out to unite technologists, performance marketers, and retail strategists to tackle the challenge from every angle. Back then, our vision had 10 essential building blocks for success on Amazon. We still believe they're critically important: 1️⃣ Consumer Demand: Be aware of the growth or decline of your category as a whole when measuring individual growth. 2️⃣ Competitive Intelligence: Know your digital shelf positioning and outmaneuver competitors in search results and advertising. 3️⃣ Product Availability: The ability to fill orders plays a massive role in how and where Amazon will surface your product within search results. 4️⃣ Channel Control: Protect your brand from unauthorized sellers by signing up for the Amazon Brand Registry and following strategic distribution practices. 5️⃣ Product Content: Product titles, images, and descriptions should use the right keywords and maximize the information available to consumers. 6️⃣ Fulfillment Strategy: Choose the right fulfillment model (FBA, SFP, FBM) to maintain Prime eligibility and maximize profitability. 7️⃣ Pricing: Strategically price products based on Amazon fees and advertising costs. 8️⃣ Deals and Coupons: Deals and coupons should be used in conjunction with a buttoned-up advertising strategy. When used correctly, targeted promotions boost visibility, drive sales, and enhance product reviews. 9️⃣ Retail Media: Any business's success or failure on these platforms largely depends on their willingness to “pay to play” via aggressive advertising investment. 🔟 Consumer Feedback Amazon places reviews higher on a product detail page than price because the quality and quantity of consumer reviews are what set similarly priced products apart. Amazon veterans: What do you think are the top factors for success? What did I miss? #AmazonAgency #Amazon

🚀 Amazon's ecommerce expansion in US continues to surge, driven by its unmatched ability to adapt to consumer behavior shifts 📈. Leveraging these behavior insights is crucial for businesses to stay ahead of the curve 💡in the rapidly evolving digital landscape 🌐. One key advantage of partnering with Amazon is access to their wealth of data-driven capabilities 📈, enabling businesses to make informed decisions, craft targeted marketing strategies, and enhance customer experiences 🎯. By tapping into Amazon's comprehensive ecommerce ecosystem, companies can optimize operations, expand market reach, and boost profitability 💼. #EcommerceTrends, #AmazonForecast, #DigitalMarketing #MarketAnalysis Link: https://lnkd.in/dtyWFn6P Source: EMARKETER Credits:  Blake Droesch

Discover the stats behind Amazon's popular brand: #AmazonEssentials! Here's a quick look at the impressive numbers behind the brand: 🔹 Total Products: 2,116 🔹 Total Sales: 379K 🔹 Average Rating: 4.36 ⭐️⭐️⭐️⭐️⭐️ Interested in similar brand insights? Curious about your brand's performance on e-commerce platforms?🛒 MetricsCart digital shelf insights can provide you with fascinating data just like this. 🤙Contact us now!! Link in comments. #Ecommerce #TopProducts #BrandInsights

Brand Metrics Just Got Better! 🚨 There's an exciting update in Amazon's Brand Metrics that you don't want to miss! With the new feature, you can now track shopper change over time and compare it with category median and category top performers. This is a HUGE win for sellers looking to stay competitive in their niche. 🔍 What’s New? 🔵 Track how your shopper count changes over time. 🔵 Compare your shopper change % directly with your category median and the top 1% in your category. Why Does This Matter? Before, you only had isolated metrics. Now, Amazon is giving you context. You can see exactly how your brand is performing in comparison to your competition, and identify opportunities to fine-tune your strategy. Have you checked out your new Brand Metrics dashboard yet? Drop your thoughts below! 👇 ------------------------------------------------ #amazonppc #brandmetrics #ecommerce #ppcwithabdullah #advertisingupdate #amazonfba

Why Your Ecommerce Brand Should Be Selling on Amazon Today! 🚀 Is your ecommerce brand on Amazon? If not, you could be missing out on massive growth opportunities. Here’s why every ecommerce brand should consider selling on Amazon: 1️⃣ Access to a Huge Customer Base: Amazon has millions of active shoppers worldwide. Listing on Amazon gives your brand immediate access to this massive audience, expanding your reach and potential sales. 2️⃣ Build Trust with Shoppers: Customers trust Amazon for its reliable shopping experience. Selling on Amazon allows you to leverage this trust, especially with options like Fulfillment by Amazon (FBA) that enhance customer satisfaction. 3️⃣ Enhanced Brand Visibility: With strategic ads and optimized listings, you can boost brand awareness and increase visibility in highly relevant customer searches. 4️⃣ Data-Driven Insights: Amazon provides valuable data on consumer behavior, allowing you to refine your product offerings, pricing, and marketing strategies for continuous improvement. 5️⃣ Scalable Growth: From small startups to large brands, Amazon provides scalable options to grow with your business needs, making it easier to expand and reach more customers as you grow. Selling on Amazon isn’t just a channel; it’s a growth opportunity that can transform your brand’s reach and credibility. Ready to take the plunge? If so DM us for a free audit of your listing. #EcommerceGrowth #SellOnAmazon #AmazonMarketing #OnlineRetail #BrandExpansion

Why Your Ecommerce Brand Should Be Selling on Amazon Today! 🚀 Is your ecommerce brand on Amazon? If not, you could be missing out on massive growth opportunities. Here’s why every ecommerce brand should consider selling on Amazon: 1️⃣ Access to a Huge Customer Base: Amazon has millions of active shoppers worldwide. Listing on Amazon gives your brand immediate access to this massive audience, expanding your reach and potential sales. 2️⃣ Build Trust with Shoppers: Customers trust Amazon for its reliable shopping experience. Selling on Amazon allows you to leverage this trust, especially with options like Fulfillment by Amazon (FBA) that enhance customer satisfaction. 3️⃣ Enhanced Brand Visibility: With strategic ads and optimized listings, you can boost brand awareness and increase visibility in highly relevant customer searches. 4️⃣ Data-Driven Insights: Amazon provides valuable data on consumer behavior, allowing you to refine your product offerings, pricing, and marketing strategies for continuous improvement. 5️⃣ Scalable Growth: From small startups to large brands, Amazon provides scalable options to grow with your business needs, making it easier to expand and reach more customers as you grow. Selling on Amazon isn’t just a channel; it’s a growth opportunity that can transform your brand’s reach and credibility. Ready to take the plunge? If so DM us for a free audit of your listing. #EcommerceGrowth #SellOnAmazon #AmazonMarketing #OnlineRetail #BrandExpansion

🚨 New Amazon Update for CPG Brands: Reorder Data Now Visible in Search Results! 🚨 Amazon has rolled out a new feature that’s especially valuable for CPG brands. While the units sold in the last 30 days are still visible on the Product Detail Page (PDP), Amazon now also displays how many times a product has been reordered directly in the Search Engine Results Page (SERP)! Why This Matters: For CPG brands, building consumer trust and showcasing repeat purchases is crucial. This update helps potential buyers quickly see which products have high reorder rates while browsing search results, giving them immediate confidence in the quality and consistency of your product. •Instant Consumer Confidence: Visible reorder data in search results signals to shoppers that your product is trusted and repeatedly purchased by others. •Boosts Brand Loyalty: Products with high reorder numbers demonstrate loyalty, showing that your brand delivers value over the long term. •Influence Purchase Decisions: As customers scan search results, seeing reorder rates could be the deciding factor, driving more conversions before they even click through to the product page. This update makes it easier for your brand to stand out, emphasizing repeat purchases directly in search results, and helping you turn first-time buyers into repeat customers. 🚀 What are your thoughts on how this will shape consumer behavior for your products? Let’s talk in the comments! 👇 #AmazonCPG #RepeatPurchases #ConsumerTrust #Ecommerce