Brand Strategist | Communications Leader | Making Your Brand The Next Big Thing | Marketing 40 under 40 | PR and Corp Comm 40 under 40 | Women Disruptor 2022
Things to learn from that YesMadam campaign: 1. Hire an EXPERIENCED comms team. 2. Nope, that's it. Turns out, firing stressed employees (or pretending to) isn’t quite the genius viral marketing play someone thought it was. Pro tip: If your ‘campaign’ sparks nationwide outrage and trends for all the wrong reasons, you’ve officially entered the 'What were they thinking?' Hall of Fame. Sometimes, the only takeaway is what not to do. #letstalkreal #letstalkbrand #brand #communications #marketing #nomadam #yesmadam #viral #stopthisnonsense
