Artem Polansky’s Post

Did you know: 92% of fans use YouTube to consume content about the person or thing they’re a fan of? ✨ According to the 2024 YouTube Culture and Trends report, fans are transforming the way we watch and consume mainstream pop culture. Across the globe, audiences are turning to fan-made remixes and edits on their favourite shows, stars, and significant cultural moments. ▶️ What’s more, legacy brands like McDonald's and Coca-Cola South Pacific have taken notice. They’re embracing Gen Z’s passion for anime and K-pop in their latest campaigns, inviting people to collaborate on activations and customise original ads. ✂️ 🔊Learn how marketers can partner with creators and resonate with communities on a deeper level, widening reach in the process → https://goo.gle/3BinPP7 #ThinkWithGoogle #YouTube #Fandom #Community

#YouTube have just announced a golden buzzer for emerging channels! 📢 The new Hype feature on YouTube allows fans to help their favourite small channels climb the YouTube ranks by voting for videos less than 7 days old from channels with under 500K subs. The top hyped videos by country per week climb a leaderboard, earning new exposure. Here’s why Hype is a BIG deal: 1️⃣ New discovery path: Hyped videos move up a leaderboard, putting fresh channels in front of new audiences. 2️⃣ It levels the playing field: Smaller creators can earn a small channel bonus, helping them compete with bigger channels. 3️⃣ Engage more fans: Hype gives fans a more active role in a channels success, creating deeper connections. In the future, fans will be able to purchase extra hypes - unlocking new revenue streams for emergent creators. Is this the future of channel discovery on YouTube? #youtubegrowth

How much does YouTube pay creators for 1 million views? 💰 🤔 It depends! Income can vary according to your niche, location, and audience engagement. Find out how much with our calculator! #creatoreconomy #creators #YouTube #YouTubers

Epi 2: I don't have 7.5M subscribers but Wolfie does. He knows his 💩 Here are 3 tips for marketers from the #youtube legend - 🛑 Stop taking creative control over from the #creators you partner with. ✅ Start listening to creators and trusting them. They know their audiences best. 🔄 Continue partnering with creators – they're the future of #marketing. #stopstartcontinue

Tired of surface-level engagement? Tap into the power of YouTube's fan culture to forge deeper connections with your audience. YouTube isn't just for watching videos anymore. It's a thriving hub of passionate communities eager to interact with brands. Learn how to leverage this vibrant ecosystem to boost your brand's visibility and create lasting relationships with your customers. Ready to unlock the potential of YouTube's fan culture? Read our latest article for expert insights and actionable strategies. 🔗 https://lnkd.in/drs8MHNV #YouTubeFanCulture #CommunityEngagement #BrandBuilding

YouTube's New Hype Button: Boost Creators, Engage Communities 🚀 YouTube's New Features Alert! YouTube Communities are coming soon, letting users engage directly with creators and other fans! Plus, the new Hype button will help emerging creators reach new audiences. 💬 Get ready for more interaction and discover rising stars on YouTube with these exciting updates! Read More: https://zurl.co/gyqi #YouTubeCommunities #HypeButton #CreatorsOnYouTube #DigitalEngagement #TechNews #AINews #AnalyticsInsight #AnalyticsInsightMagazine #StockMarket

YouTube Algorithm Insight The YouTube algorithm is viewer-centric, not creator-centric. At its core, YouTube cares about what the audience wants to watch, engage with, and enjoy. For many creators, what they love to create often aligns with what their audience wants to see—but sometimes, that changes and that’s perfectly natural. During times of shift or growth, it’s crucial to have a strategy and remember: adapting to your audience is key to long-term success. #YouTubeGrowth #ContentCreation #CreatorEconomy #Algorithm

Since the rise of Tik Tok, Reels & Shorts, fast paced videos and quick cuts have been the focus of many creators. Holding audience retention has always been a key and main focus point for those building an online video business, no matter the platform. Whether you like or dislike this doesn't matter, it is how the companies want you to use their platform, ie. Meta. Over the last few months there has been a changing of the guard, well at least with YouTube.... YouTube is Changing!! WATCH ➡️ https://lnkd.in/eHSPnHGA

Just catching up on all the insights from YouTube Brandcast 2024, exploring the power of creativity, connection, and community on the #1 video service viewers in Australia and New Zealand say they watch the most! YouTube is reaching massive local and global audiences, and the next generation of creators are redefining pop culture and building engaged fanbases that drive results. Want to learn more about why YouTube is THE platform for fans and brands? Check out the recap on Think with Google. https://lnkd.in/gFNYZ6Fu #BrandcastAUNZ #YouTube

If you want your YouTube videos to rank higher organically. You want these three metrics to be performing above average. Your Click Through Percentage ideally above 2% with 5% CTR considered to be exception. Your Watch Time Percentage ideally above 40% with an above 60% watch time to be the exception. Returning Viewership (above 10%-20%) viewers makeup a decent chunk of the audience. Deliver on these three metrics, and I believe the algorithm will start pushing your videos to more viewers. #youtube #growthhacking #socialmedia #strategy