Arijan Janes’ Post

Picture this: Your company is building a #mobileapp with a killer feature. The dev team needs one more month to perfect it. Seems small, right? 🧐 👉 But that month delays your #marketing, which means missing prime launch season. 👉 Fewer users sign up, and now investors are wary. ⚠️ A tiny delay just snowballed into a loss of trust, revenue, and momentum. The real ripple effect ❌ Missed Market Timing: A delay could mean missing key launch windows, like holiday shopping seasons or industry events. ❌ Competitors Close In: While you’re perfecting your product, competitors could launch similar features. ❌ Future Innovation Stalls: The more time you spend fixing today’s issues, the less time you have to innovate tomorrow. Time is your most valuable asset In a world where your product can be copied in just 18 months, speed is ✨everything✨. Every delay today isn’t just about today—it’s about losing future opportunities. If you wait too long, you might miss your shot entirely. So remember: the #cost of delay isn’t just time—it’s your chance at success.

Are your users dropping off because they don't see the full power of your product? Here's how to change that. By the time users hit friction points—the ones that make them wonder if they really need your tool—they're already halfway out the door. The fix? Content that slaps them in the face with exactly how your product will change their game—right when they need it most. Quick wins and tailored tips fall like sparks, each one to re-stoke the interest and draw them back in. Retention is not a nice-to-have; it's mission-critical. It costs way less to keep users hooked through real power play than to try and chase new faces when the game has already earned their loyalty. How are you using content to keep your users invested? Let's hear it!

SHOW YOUR PRODUCT! Users are on your site to (hopefully) buy your product – not the description of it. Here's how we made sure LoudCup communicated was shouting at their users: 1. We've shown the actual product. For bonus points we've got it in use – this gives customers a size reference, and an idea of how it works. 2. We've clearly identified the key traits that make the product unique (and shown both uses!) 3. We reiterate that the product has 2 functions in the headline. When your headline is clear, there's no need for a subheading. 4. We've made the action large and bold – loud, just like the product!

Surprise Right ! So basically, your business name isn't the game-changer; it's the quality of your product and service that truly counts. Comment down and let us know which names you liked, the older ones or the latter ones. #Bizbrolly #getitright #amazon #google #snapchat #facts #branding #brandstrategy #randomfacts

Marketing and product silos, also known as the biggest obstacles to experimentation success. If only there was a way to fix this... Discover how aligning these two teams is key to creating powerful digital experiences faster than ever before at our Test & Learn event on April 25th. Register today: ow.ly/caqB30sBJCI Check out these sessions and more: 1️⃣ How to remove roadblocks in scaling low-maturity experimentation programs with Motive's Shiva Manjunath 2️⃣ Rallying siloed functions to drive mobile app optimization with Media.Monks' Juliana Jackson 3️⃣ Collaboration between marketing and product teams with LinkedIn's Shyvee Shi #product #marketing #experimentation

Configure Branch to get get analytics and referral data Recently I was facing some issues around how to use Branch.io if you're working with Progressive web apps, and didn't found much resources related to it so thought of sharing it after getting the working solution. https://lnkd.in/dy9DtQTT

Before pricing your product, service, or platform, it’s crucial to understand whether your market is subject to network effects. Why? Because the underlying logic that guides a typical pricing strategy reverses itself in markets where network effects are felt strongest. For instance, Uber's network effect has contributed to its dominance in the ride-hailing industry, with over 150 million monthly active users with 6 million active drivers worldwide. #marketing #businessstrategy #growthmarketing #businessgrowth #marketresearch

Easiest & simplest fix I always use to boost conversions? (it's not catchy hooks) Just have clearer messaging. Most DTC are too generic with what they say. If no one understands what you wanna say. No one will buy. So take an idea. And explain it to a toddler. If he doesn't get it, rephrase it.

In any product scenario, understanding your customers is key! 🚀 Here are some tips to make sure we're hitting the mark: 🗣️ Talk to Everyone: Reach out to all kinds of users, not just the easy ones to find! 🎭 Embrace Variety: Instead of sticking to one persona, think about the different roles and needs of your users. 📊 Look at the Big Picture: Focus on how your product benefits the whole user base, not just individuals. With these strategies, we can create products that truly rock for everyone! 🌟 What did I miss 🤷♂️ ?

If you are building a product, and are having a hard time figuring out the network effects. Here's a rule of thumb that can help you: The strongest, simplest network effects are always direct: increased usage of a product leads to a direct increase in the value of that product to its users. #wednesdaythoughts #growthmindset #foodforthought #lessonsoflife