The era of single-platform dominance is coming to an end. In today’s ultra-crowded digital landscape, sticking to one platform won’t cut it anymore. I recently spoke with Morgan Wood at 1851 Franchise about strategies franchises can use to stay relevant and make every marketing dollar count. It’s time to diversify, invest in ongoing creative and content production, and rethink how we connect with consumers. Brands that can move past viewing their creative budgets as a one-time investment, but rather as a continuous portion of their marketing dollars, will thrive. Brands that are truly a cut above the rest will spend 70-80% of the budget on proven top performers and dedicate the rest to experimentation. #PaidAdvertising #FranchiseMarketing #MarketingStrategy #CreativeInvestment #BrandAwareness
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CEO & Co-founder of PromoRepublic - Data-driven Marketing Platform for Franchises | Co-creator of 3.000+ Franchise CMOs Community | 2x Founder | 4x Father | Finnish Sauna Enthusiast
Keeping a strong brand voice across platforms? Jack in the Box nails it. And your franchise can too - with the right tech. In his recent podcast interview with Sam Oches, Ryan Ostrom, the CMO of Jack in the Box, talked about how crucial social media is for connecting with customers, and how important it is to pick the “level of edginess” according to the audience. Their strategy is all about tailoring content to each individual platform (e.g., TikTok vs Facebook). But not every franchisee has a big content team to keep up. This is where smart marketing tech can be really helpful. With easy-to-use tools, it can help franchisees keep their messaging consistent and on-brand, and make sure it connects with their local audiences. At PromoRepublic, we’re all about supporting franchise marketers. Our goal is to create comprehensive marketing tech, helping brands like Jack in the Box boost their local marketing and reviews on social, maps, and other channels. Ryan’s insights really highlighted the need for strategic, tech-enabled marketing. I’m excited to see how Jack in the Box keeps growing “till Brooklyn” and inspiring other franchises with their marketing strategy. P.S.: picture’s way back from March, meeting Ryan at the Leadership in Brand Marketing Summit for the first time.
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⭐️ I build Marketing Growth Engines 🚀 that generate 5X ROI! Results-driven marketing that frees dentists and business owners to run their business while sustainably growing. ⭐️
Franchise Social Media Marketing: How to Choose Between Centralized vs. Decentralized Strategies is a must-read for franchise owners looking to enhance their social media presence. Check out the insightful article here:
Franchise Social Media Marketing: How to Choose Between Centralized vs. Decentralized Strategies
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Ready to see your franchise thrive? The secret lies in local love and smart advertising! Whether you're a fresh face or a seasoned pro, mastering local advertising is your ticket to success 🚀 Dive into our latest blog to discover how to: 1️⃣ Truly understand your unique audience - yes, even the busy moms and office workers! 2️⃣ Create ads that resonate deeply, from tapping into local events to solving community-specific issues. 3️⃣ Celebrate local heroes and build a bond that turns visitors into loyal customers. 4️⃣ Use powerful tools like social media geo-targeting to reach the right people at the right time. Learn how to start transforming your franchise into a local favorite today 👉 https://bit.ly/4576AuN #FranchiseSuccess #LocalMarketing #TrafficBoost
Driving Traffic and Conversions: A Franchisee's Advertising Playbook
yourdigitalresource.com
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President at Digital Resource - Multi-Brand Franchisee - AMA 4 Under 40 - SFBJ 40 Under 40 - 6X Inc. 5000 Fastest-Growing Company - Entrepreneur Mag Top 360 Companies
Ready to see your franchise thrive? The secret lies in local love and smart advertising! Whether you're a fresh face or a seasoned pro, mastering local advertising is your ticket to success 🚀 Dive into our latest blog to discover how to: 1️⃣ Truly understand your unique audience - yes, even the busy moms and office workers! 2️⃣ Create ads that resonate deeply, from tapping into local events to solving community-specific issues. 3️⃣ Celebrate local heroes and build a bond that turns visitors into loyal customers. 4️⃣ Use powerful tools like social media geo-targeting to reach the right people at the right time. Learn how to start transforming your franchise into a local favorite today 👉 https://bit.ly/4576AuN #FranchiseSuccess #LocalMarketing #TrafficBoost
Driving Traffic and Conversions: A Franchisee's Advertising Playbook
yourdigitalresource.com
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You really can design and love your life. I help find the right match and mitigate risk for individuals seeking fulfillment through franchise ownership.
Explore the power of local franchise marketing in our latest blog post! From targeting local audiences to maximizing foot traffic, learn how to boost your franchise's success. Read:https://bit.ly/4aHKrVt #MythBustingApril #FranchiseMarketing #FranNet
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Helping Houston-Based Corporate Professionals Transition to Franchise Ownership Since 2015
Explore the power of local franchise marketing in our latest blog post! From targeting local audiences to maximizing foot traffic, learn how to boost your franchise's success. Read: https://bit.ly/49uy1PC #MythBustingApril #FranchiseMarketing #FranNet
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Explore the power of local franchise marketing in our latest blog post! From targeting local audiences to maximizing foot traffic, learn how to boost your franchise's success. Read: https://buff.ly/4cLi8Y0 #MythBustingApril #FranchiseMarketing #FranNet
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Explore the power of local franchise marketing in our latest blog post! From targeting local audiences to maximizing foot traffic, learn how to boost your franchise's success. Read: https://buff.ly/4cLi8Y0 #MythBustingApril #FranchiseMarketing #FranNet
What Is Local Franchise Marketing?
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I help mid-senior leaders be their own boss by pursuing their entrepreneurial passion so they can finally enjoy flexibility, financial freedom, & personal fulfillment
Explore the power of local franchise marketing in our latest blog post! From targeting local audiences to maximizing foot traffic, learn how to boost your franchise's success. Read: https://buff.ly/4cLi8Y0 #MythBustingApril #FranchiseMarketing #FranNet
What Is Local Franchise Marketing?
frannet.com
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Explore the power of local franchise marketing in our latest blog post! From targeting local audiences to maximizing foot traffic, learn how to boost your franchise's success. Read: https://buff.ly/4cLi8Y0 #MythBustingApril #FranchiseMarketing #FranNet
What Is Local Franchise Marketing?
frannet.com
🦉Work With Emerging Franchise Brand Founders to Generate Local Organic Leads for Their Franchisees Using a Proven Start-Up Level Strategy Around Designing Highly Converting Websites, SEO, & Local SEO
1moThis is where franchisee marketing committees can come into play. You can funnel all franchisee marketing ideas into the committee that decides which strategies to test along with the brand marketing team. It's a win-win because franchisees feel heard, there is a structured environment that doesn't overextend the brand's marketing team, and when you find a winning strategy everyone wins.