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At Arc XP Connect London, we had the chance to hear from Steven Thomas, Global VP of Product at XLMedia Plc, who shared powerful insights into how Arc XP’s IFX solution has reshaped their content and offer delivery. For XLMedia, a global digital media company operating across sports, gaming and personal finance, reaching the right audience at the right time is key. Steven explained how, with IFX, they’ve moved from manual updates to a seamless, automated system that: 🔹 Delivers targeted, data-driven offers in real-time, boosting conversions 🔹 Reduces offer update times from a full day to just 15-20 minutes 🔹 Enables writers to make a single update that automatically scales across multiple pages and sites 🔹 Provides faster load times while maintaining flexibility for customization The results? Increased productivity, agile experimentation with offers, and higher conversion rate with returning users. 🎥 Watch the full presentation to see how XLMedia uses Arc XP to drive meaningful results! https://hubs.ly/Q02Xcl0b0

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