In this competitive business world, can a small company take a risk of giving its product an abstract brand name? We in AARAM Beverages, would like to try… Presenting, our entry in to Vodka category, Brand Name : WORST FELLOW VODKA Segment : Semi Premium This is a brand which is positioned to the early / first time drinkers. Its a cool & unisex brand. Stylish and weird at the same time.. Unique look, being stylish are it’s attitude. This brand is targeted to young and Vibrant demography. Brand name is kept casual and abstract. To differentiate ourselves, we have mentioned the brand name in 2 sides of the bottle. One side has “WORST” and the other side has “FELLOW”. The Logo is a devil which denotes the brand name. In continuation of the brand’s attribute, We have planned the name of the flavours differently. It’s based on 7 sins. 1. Plain and Pride 2. Mad & Angry Orange 3. Greedy Ginger 4. Lazy Lemon 5. Gluttony Guava 6. Coffee lust 7. Envy with Vanilla Thanks to the team. It was not possible without them. Also, looking forward for everyone’s support to make this a big success. Launching soon in #Kerala #Pondicherry #Goa #WestBengal #WorstfellowVodka #WTF
Really Crazy names definitely once every liquor consumer will try,if taste suits it will touch the sky.Congrats
Too good
Impressive
Exciting and awesome
Wish you all the best Aravind Venkataramani
Director - Supply Chain Practice
1moLove it Aravind Venkataramani . By young you mean we are in or out ;)?