PR is big business in the GCC. Investments are pouring in, independent agencies are flourishing, and the industry has embraced data analytics and AI-powered tools as it continues on its journey of transformation. So why are agencies failing at media relations? Are journalists rightfully disgruntled, or has the PR industry moved on to bigger and better things? Alex Malouf Alistair Crighton Dana Tahir #publicrelations #PRindustry #PRagency #PR #mediarelations #pressreleases #mediacoverage #publicity #media #advertising #communications #storytelling https://lnkd.in/dSS5tC5m
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Despite a mere 3% engagement rate from journalists, the influence of news outlets remains vast. Discover the pivotal role of a dynamic PR strategy in amplifying your brand's presence: https://lnkd.in/e7BgFy7J #communicationstrategy #mediarelations #pr #communications #media #guardian
Why Media Relations Still Belongs in Your Comms Arsenal — Guardian | A Strategic Communications Agency
guardian.agency
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Do you know what are the five differences between media relations (aka PR) and analyst relations (AR)? What your PR agency won't admit is that analysts hate being mass-targeted by PR agencies. Check out the other 5 differences in the link below. TL;DR: PR is a bit like sugar: an instant rush to the head but doesn't help in the long run. https://lnkd.in/dajGS5c #archat #analystrelations
The 5 differences between Analyst Relations and PR –and why you should run them separately.
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We help B2B tech vendors to get and stay on the radar of industry analysts (inc on the Gartner Magic Quadrant). Co-founder of the IIAR>, IBM, Oracle, Criteo alumni #ARchat, IIAR> Certified Professional.
Instant gratification does little to drive long term relationship. Check our the 5 differences between AR and PR.
Do you know what are the five differences between media relations (aka PR) and analyst relations (AR)? What your PR agency won't admit is that analysts hate being mass-targeted by PR agencies. Check out the other 5 differences in the link below. TL;DR: PR is a bit like sugar: an instant rush to the head but doesn't help in the long run. https://lnkd.in/dajGS5c #archat #analystrelations
The 5 differences between Analyst Relations and PR –and why you should run them separately.
https://www.starsight.biz
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Beyond compiling contact lists and facilitating direct connections between experts and reporters, check-ins and desk-side meetings are valuable opportunities for building relationships that can lead to sustained partnerships. Read More: https://lnkd.in/g6w52Rt6 www.digimentresearch.com #mediamonitoring #pr #prpros #publicrelations #monitoring #corpcomms #comms #corporatecommunications #brand #analytics #mediaresearch #prmeasurement #mediaintelligence #mediaanalysis #mediaanalytics #monitoringsolutions #marketing #HumanAugmentedAI #HumanAugmented #ai #reputation #reputationmanagement
How journalists and PR pros can work together to amplify diverse voices - PR Daily
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Editor of The Media Online and The Media magazine. News editor Cape Town Daily on Cape Town TV.
As public relations continues to evolve, mastering the skill of media relations from the initial pitch to securing client coverage is an art and a science, says Tribeca Public Relations' Keneilwe Motshabi. "South Africa has a diverse media landscape, with many cultures, languages and social issues at play. It resembles a complex puzzle that requires the correct pieces to come together for a complete picture." #publicrelations #pr #mediamanagement #media #pitching
Navigating the media maze from pitch to publishing - The Media Online
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Media Relations Professional | Multicultural Media Expert | Director of Sponsorships and Events
As the year ends, here are ways to elevate your communications strategy in 2024 with these media relations insights. #MediaRelations #Trends #Predictions #News https://lnkd.in/eFM3C7pK
Media Relations Trends and Predictions for 2024 | Business Wire Blog
blog.businesswire.com
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DJA VP of Communications: Public Relations, Social Media, Digital Marketing, Content Marketing for Tech Companies
The latest DJA blog post sheds some light on a sometimes underused PR tool – the press advisory. Crafting an effective press advisory involves a clear, concise message, focusing on who, what, where, when, why, and how. By strategically using press advisories, you can capture targeted media attention and achieve coverage. https://lnkd.in/eBibrcM6 #PR #MediaRelations #PublicRelations #PressAdvisory #Communication
Press Advisories Can Expand PR Results
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Hey PR peeps: great advice on pitching news before the news breaks below 👇 As Sophia Atwell, MBA says: embargoed outreach done well removes guesswork and brings results!
Sophia Atwell, MBA tackles the challenging #PR subject of how to pitch under embargo. Too often brands and their PR teams publish a release over a wire and expect media coverage, a strategy that usually falls woefully short. Sophia is one of FischTank's many media relations experts, and dives into nuances around: ✅ Establishing embargo terms ✅ Customizing messaging ✅ Conducting transparent (key word!) and direct media outreach and engagement with prominent #journalists ✅ The importance of assets like press releases, photos and data ✅ How to follow up appropriately with the right journalists ✅ Why you must monitor closely before and after the announcement occurs Do you have an opinion about pitching under embargo? Let us know in the comments 👇 https://lnkd.in/e9STyKkD #mediarelations #publicrelations #media
How to Pitch Under Embargo
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What we’re reading: This Martech Zone article uses real data to glean helpful insights on working with journalists, including optimal pitch length, the most likely day to get a reporter response, and more. Read it here: https://bit.ly/4eWWyRC #pr #publicrelationsagency #publicrelations #mediarelations #prtips
This Year, Journalists Are Responded More Than Ever To Public Relations Pitches | Martech Zone
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#PR in the #USA vs. #SoutheastAsia: they're different. If you're going from one market to the next, understanding how each one operates is important. Read our blog. https://lnkd.in/g9gySSrj
Public Relations in the USA vs. Southeast Asia - Foundeast
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