Apurv Narang’s Post

Dabur's owners had to step down to make Hajmola the leader (>50% market share) for 70+ years In 1990, McKinsey asked the Burman Family to let their employees run the company Since then Dabur changed its strategies to penetrate the Indian market. ✅ Brand Identity Dabur associated Hajmola with good health & well-being, with a unique taste & effectiveness. They chose a catchy logo, and memorable campaigns. ✅ Marketing Campaigns Dabur has launched a number of marketing campaigns over the years. One of the most successful was the "Hajmola Rocks" campaign. It was launched in 2010, & featured a number of popular Bollywood actors. ✅ Distribution Network The company has a network of over 1Mn retailers, including groceries, pharmacies, & convenience stores. The company expanded into 50+ new markets like the Middle East & Southeast Asia. ✅ Targeting the youth market Dabur targeted the youth market with its marketing campaigns to increase the brand's appeal. ✅ Launching new flavors They launched more than 10 new flavors over the years to keep the product fresh & in demand. ✅ Affordability Dabur has kept the price of Hajmola affordable by manufacturing the product in India. This has helped the product gain massive popularity in rural India. Results As a result of these strategies, Hajmola has become one of the most successful brands in India: 👉 In 2022, Hajmola had a market share of 52% in the digestive tablets segment in India. 👉 The brand's advertising campaigns have been viewed over 1Bn times on YouTube. 👉 Hajmola is available in over 1Mn retail outlets across India. 👉 The brand's annual sales are over ₹4Bn. 👉 The brand has been growing at a CAGR of 10% over the past five years. 👉 Dabur spends over ₹100Cr on marketing & advertising for Hajmola each year. What are your thoughts about the brand? Have you tried Hajmola, if yes, which is your favourite flavour? Let's grow together - #TheFinKid #india #marketing #brandstories #brand

Print Ads Just Got a (mixed) Reality Check, Once Again! Today's #TimesOfIndia had this ad by Dabur India Limited for its Chyawanprash brand. The campaign redefines engagement where you scan, discover and experience the magic of the brand via Mixed reality. In this era of skipping the ad after 5 seconds, such an #immersive experience makes the consumer engage with the brand and therefore stays with the consumer for a longer time This is not the first time such a concept has been executed, but definitely well done! 👍 #PrintAdInnovation #Marketing #Innovation #Advertising meets #Technology Flam #TOI

Which brand do you think nails transit ads the best ? Times OOH, Cadbury , Imagicaa ,Medimex , ETC . Drop your thoughts in the comments below Read more at https://lnkd.in/gHupzuUp Times OOH MEDIMIX Imagicaaworld Entertainment Cadbury Gifting India Instax India Mother Dairy Fruit & Vegetable Pvt. Ltd. Zepto redBus Bank of Baroda #ad #transitadvertising #transitads #transitmedia #marketing #brandsonthemove #adsonthego #recallvalue #outdoor #outdoormedia #advertising #outdooradvertising #nailedit #bestads #brands

Smog + Lung problems ~ Chyawanprash Healthcare and OTC brands are significantly highlighting occasions of consumption. Post Diwali, smog being the case for below ad ! I am not getting into the debate of right or wrong placement but this surely provocates couple of actions as consumer : 1. Note the AQI index, get into a fear zone 2. Notice the Chyawanprash ad and see relief with ‘Protect your lungs from smog’ 3. Notice ‘3X immunity claim’ on the pack - double assurance 4. At the price of Rs 350 for 1 kg and above strong claims, this surely invites new trials. 5. One gets convinced to give it a shot with availability at all 10 mins groceries and nearby medical stores (just a call away). Or in other case open the pack lying at home and consume- progressing to repeat purchase Quite a customer journey starting with a contextual print ad! Only Dabur team can comment with sales impact but surely a good marketing move with simple print ad. Thoughts ? #contextual #brand #marketing #printad #customerjourney #brandbuilding #seasonalcampaign

𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐡𝐞𝐚𝐫𝐝 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐏𝐚𝐧𝐝𝐡𝐚𝐫𝐩𝐮𝐫 𝐖𝐚𝐫𝐢? 𝐈𝐟 𝐧𝐨𝐭, 𝐲𝐨𝐮’𝐫𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐚 𝐦𝐚𝐣𝐨𝐫 𝐮𝐩𝐝𝐚𝐭𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲! Every year, millions of Warkaris embark on a 250-kilometer pilgrimage to Pandharpur, and brands like Iodex, Electral, and Dabur Red Balm are seizing this unique opportunity to connect directly with consumers. From offering foot massages to hydration stations, these brands are right alongside the pilgrims, ensuring they stay energized throughout their journey. Why do they invest in this experience? 𝐃𝐢𝐫𝐞𝐜𝐭 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭: With multiple touchpoints, brands connect with consumers daily over three weeks. 𝐑𝐮𝐫𝐚𝐥 𝐎𝐮𝐭𝐫𝐞𝐚𝐜𝐡: They introduce new products and foster meaningful relationships with rural audiences. 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: The pilgrimage serves as a live market research opportunity, gathering invaluable feedback. The Pandharpur Wari is more than a spiritual journey; it's a goldmine for experiential marketing! Don't miss out on how brands are building lasting connections within the community. #PandharpurWari #Branding #ExperientialMarketing #CommunityEngagement

The best marketing doesn't feel like marketing😎 Ever seen a brand that sticks with you long after you first notice it? It's not just chance—it's the result of unique Brand Rituals ! Let's dive into some Indian brands from the 2010s that mastered creativity and left a lasting mark even before social media took off: 🎯 Amul India's Topical Ads Through print media in newspapers, #Amul's daily topical ads went beyond regular marketing. They cleverly tapped into current events with humor and relevance, turning a dairy brand into a cultural icon and sparking conversations across homes. 🎯 Cadbury UK “Kuch Meetha Ho Jaaye” #Cadbury's TV ads were a brilliant move in turning everyday moments into celebrations. By linking their chocolate with life's happy moments, they made Cadbury a symbol of sweetness and togetherness. 🎯 Dabur India Limited's “Dabur Chyawanprash” Through TV ads, #Dabur transformed Chyawanprash from a traditional remedy to a modern wellness must-have. Their engaging stories about its health benefits made it a trusted choice for boosting immunity and vitality. 🎯 airtel “Har Ek Friend Zaroori Hota Hai” #Airtel's TV ads celebrated the value of friendship and connections with incredible creativity. It struck a chord with people and helped them stand out in the competitive telecom market. These brands demonstrated that impactful creativity and strategic branding could create lasting impressions well before the era of social media. How are you using creativity to boost your brand's presence? . . . #BrandExcellence #CreativeStrategy #PreSocialMediaSuccess #amul #cadbury #dabur #airtel

Understand consumers purchase behavior for out-of-home consumption

KitKat focused on its unique selling proposition - its wafer-based texture which was different from the solid chocolate bars that were popular in India. The brand was positioned as a premium yet affordable chocolate available in small and low cost packs to cater to the price-sensitive Indian consumer. This strategy allowed KitKat to quickly penetrate the market and build a loyal customer base. Segmentation: Demographic Segmentation: KitKat targets kids, teenagers, young adults, and even older consumers. Its offerings cater to various age groups and income levels with smaller affordable packs for budget conscious buyers and larger, premium options for those seeking indulgence. Psychographic segmentation: Consumers who value convenience, fun and relaxation. It resonates with individuals who seek a quick, enjoyable escape from their busy lives positioning the product as a treat for small moments of pleasure. KitKat positions itself in the Indian market as a fun, light-hearted snack thats perfect for any moment when one needs a break. Competitors: Cadbury dairy milk, 5 star, nestle munch,perk KitKat differentiates itself through a few key strategies: Iconic Branding: KitKat’s global slogan "Have a break, have a KitKat, reinforces the brand’s identity as a go-to snack for quick breaks and relaxation. Product Innovation: KitKat frequently experiments with new flavors and limited edition products. Pricing Strategy: From affordable single bars to premium packs KitKat ensures that there’s something for everyone, whether they’re looking for a quick treat or a gift. Localize your global products to match the preferences and price sensitivities of the target market. Reinforce Brand Message: Consistently use a memorable tagline across all campaigns to build strong brand recall. Engage Through Creativity: Develop innovative and localized marketing campaigns that resonate with your audience and stand out. Diversify Offerings: Offer a range of product options at different price points to cater to various consumer segments. Leverage Digital Platforms: Use social media and influencer partnerships to maintain relevance, especially among younger consumers. #KitKat #brand #strategy #productmarketing

Smartly played by Dabur India Limited It is that time of the year when northern India, specifically the Delhi-NCR area, experiences rising pollution levels and poor air quality. People are concerned to know the air quality, and Dabur has smartly grabbed public attention through its print ad in The Times of India. Just below the Air Quality Index table, Dabur has placed its ad for Chyawanprash that says, “Protect Your Lungs From Smog”. Though the size of the ad is small, it certainly makes a huge impact on the readers because they can find the solution just beneath the problem. With a lesser ad spend (owing to the small size of the ad), Dabur surely caught many eyeballs. And that’s real smart work! #ad #advertisement #creative #advertising #marketing #adcampaign #printad #adanalysisdissection #illumineyecommunications #pollution #delhi #delhincr #dabur #guerilla #guerillamarketing #airqualityindex #airquality

Branding used as Bramhastra by these companies to emerge as Industry leaders: Several Indian companies have adeptly utilized branding to position themselves as industry leaders. These companies have strategically employed branding to solidify their market dominance Amul: Renowned for its iconic "Amul Girl" advertising campaign, Amul has successfully fostered a strong emotional connection with consumers through clever and relatable advertisements. Their consistent branding efforts have firmly established them as a household name in India. Titan: Titan has crafted a robust brand image in the Indian market by prioritizing quality, innovation, and a customer-centric approach. Positioned as a symbol of trust and sophistication in the watch . Cadbury: Cadbury has won over Indian consumers with its memorable advertisements and emotionally resonant campaigns, exemplified by slogans like "Kuch Meetha Ho Jaye" . Reliance Jio: Revolutionizing the telecom industry in India, Reliance Jio employed bold branding strategies, offering affordable data plans and positioning itself as a digital lifestyle brand. Their innovative marketing initiatives & celebrity endorsements have been pivotal to their success. Tanishq: A brand under Titan Company Limited, has skillfully carved a niche in the Indian jewelry market by highlighting craftsmanship, purity, and designs. Their thought-provoking advertisements, such as the impactful "Super Woman" campaign, resonate deeply with Indian consumers. #tanishq #titan #amul #cadbury #branding #india