April Koh’s Post

Outstanding work by Talented for Urban Company! The latest piece, 'Chhoti Soch,' surpasses the previous installment in the series, skillfully addressing the 'dignity of labor' for Women's Day 2024. The use of the younger brother as a narrative device is brilliant, and the point is conveyed seamlessly. Kudos to Talented and Urban Company for an excellent script and execution! #advertising #marketing #creativity #creative #womensday #chhotisoch #urbuncompany Credits Campaign Title: Chhoti Soch Client: Urban Company Agency: Talented Creative Director: Binaifer Dulani and Leena Gupta Disclaimer: "Please note that the content showcased on our platform has been gathered from various websites and sources. We do not claim ownership of this content, and it remains the property of the respective owners. The purpose of showcasing this content is to celebrate and appreciate the exceptional work done by various agencies for the brand. We do not intend to infringe upon any copyright or intellectual property rights. If you believe that any of the content on our platform violates your rights, please do not hesitate to contact us, and we will take appropriate action."

Here is what I am talking about when saying advertising should be a relevant service for a brand’s audiences. Oreo is a fun brand, and nothing—well, almost nothing—can prevent it. But what if the Oreo breaks? Worry no longer: Oreo is here to solve this challenge for all. Inspired by the Japanese art of kintsugi, which joins broken pieces with gold, Oreo introduced its own version, Kintsugi Oreo (but not with gold). Kintsugi Oreo is Oreo’s frosting glue that restores the shape of the pristine, unbroken cookie. Similar to Japanese art, the brand celebrates the beauty of brokenness. What I especially like about this idea is that it exists on so many levels: First, it is fun. It is a great (social media) conversation starter. It is also very poetic. Or, in the words of Leonard Cohen: In the broken places, the light shines through. The result of this campaign is increasing social engagement by 340%. The kintsugi paste was sold out in a day. Market: Mexico and Brazil. https://lnkd.in/eZYKurtY

I feel like the best distinctive assets are usually created by accident. For example: After regularly pumping out social media content, guides, and reports, people began to associate us with a certain look and feel. Most notably our neon green and black colour scheme. There’s no deep meaning behind these colours - they were one part of a previous identity created that was just trying to stand out and look different to other agencies. Like good marketers, we ruthlessly applied them to everything from social media posts to client pitches and presentations. And slowly, over time, people began to think of us as they scrolled past neon green coloured content on their social feeds. Personally, I’m sick of it and would love to have a change. But that would be a silly thing to do, wouldn’t it? So when we recently launched our new brand identity, the colour scheme stayed… You can check out the results here: https://lnkd.in/gM7GNZZR And please keep thinking of us whenever you see neon green.

Marc Jacobs stole a marketing idea. Can you believe it? 👀 Marc Jacobs: "The Tote Bag" Ad 👀 Here’s the story: 1️⃣ Marc Jacobs unveiled a viral ad for "The Tote Bag." The campaign was celebrated for its innovative concept and originality. ↳ Yet, a dark undercurrent shadows this triumph. 2️⃣ The ad is a blatant copy of a smaller creator's work. Despite the praise, the marketing giant appropriated the idea from a smaller creator’s work from the previous year. ↳ They failed to acknowledge the original creator, ignoring ethical considerations. 3️⃣ This incident highlights a glaring disparity. Influential brands often exploit the creativity of independent artists without recompense or recognition. ↳ It's a stark reminder of the challenges faced by smaller players in an industry dominated by giants. And guess what... This serves as a call to action for greater accountability and ethical practices in the industry. Recognising and supporting original creators is essential for fostering genuine innovation. The artist's name is Mary Korlin-Downs, It is indeed a brilliant ad. 👏 Video Courtesy: The creator's Instagram Page and Marc Jacob's Instagram Page. I have attached both the original ad and the fan-created one below. #MarcJacobs #CreativeEthics #SupportArtists #Innovation #MarketingEthics

According to The Female Quotient, 64% of customers were found to have taken some action after seeing an ad they considered to be diverse or inclusive. Traditional stock photos often lack diversity and by incorporating more representative photographs, brands can challenge stereotypes and create a more inclusive narrative. Check out Forbes' article on the Importance Of Diversity In Modern Marketing: https://loom.ly/O3R-nSY #diversity #celebratediversitymonth #dei #businessphotography #coportatephotograher #brandphotography

I am absolutely LOVING this Marketers to Watch series and truly enjoyed learning E Gilliam's perspective on AI and color accessibility, among other things. Highly recommend the short read 🤖🌈 Also - if you want to nominate someone to be a Marketer to Watch, let me know! #thesagegroup #marketersthatmatter #marketerstowatch #equinix #generativeai #ai #DEI

we can't wait to welcome Tricia Biggio to our Future of #Video stage next week to share more about how #ai is transforming content - so much to talk about! #streaming #tech #Innovation #video #advertising #content

Creatives behind Glossier and Brat explain the new rules of branding To stand out online in this era, visuals need to stop scrolls at a glance. On Instagram, they need to have a differentiating point of view. On TikTok, they need to entertain. It’s both a cultural reaction to stressors in tech, politics, and the economy, and a strategic reaction to the mode in which we all view content. #business #marketing #branding #Brat #Glossier #CharliXCX

This is how fashion brands can go viral on Instagram... I interviewed a fashion brand owner that went viral on Instagram, this is what I learned: 1. Starting Out: Many creative businesses begin as hobbies or side projects, often in small or unconventional spaces. The key is to channel uncertainty and creative energy into something meaningful, even if you’re unsure about the long-term direction at the start. 2. Finding Your Unique Voice: It's common to think your early work is unique, but exposure to a larger creative community can make you realize there’s more competition. To stand out, focus on discovering your true style through experimentation, especially with different materials or techniques. 3. Transitioning from Hobby to Business: Turning a creative outlet into a business often involves testing the waters on small platforms or social media. The transition happens when you find a style or product that resonates with a larger audience and gives you creative freedom. Defining Your Aesthetic: It can take time to find a distinctive aesthetic that feels authentic. Gradual refinement through self-reflection and experimentation helps in crafting a unique identity that truly represents your voice as a creator. 4. Balancing Creativity with Business: As your brand grows, so do responsibilities. There’s often a tension between personal creative expression and catering to your audience. It’s important to find a balance between creating what you love and what your audience connects with. 5. Managing Growth and Workload: Running a creative business often means handling everything yourself, from production to marketing and operations. This can be overwhelming, so it’s important to create a work environment that supports your mental and creative well-being. 6. Storytelling and Branding: Content creation isn’t just about showcasing your products—it’s about telling the story behind your brand. Creating a narrative or atmosphere that resonates with your audience can help elevate your business beyond just the product. 7. Staying Competitive: The creative industry is highly competitive, and staying relevant requires constant innovation. Regularly refresh your designs or offerings, while staying true to the core of your brand, to keep your audience engaged. 8. Advice for New Creatives: Take your time and let your business grow naturally. There’s often pressure to reach a huge audience quickly, but it’s more sustainable to focus on perfecting your craft first. Allow growth to happen organically as your product and identity mature. Comment if you have any questions. Read full interview is here: https://lnkd.in/eRzQG8q9