Appfigures’ Post

Couldn't make it all the way to Berlin? Join us LIVE this Wednesday on an AF Chat for more app growth insights with Hannah Parvaz and Ariel Michaeli! Save a spot 👉 https://fg.rs/ls45s

View profile for Hannah Parvaz, graphic

❤️🔥 Award-winning growth, marketing, and product | Founder @ Aperture

I ran a roundtable last week in Berlin, and you could say it was a LITTLE busy 👇🏽 The key takeaways were: ✨ Small tweaks can have a major impact -> just changing the music on a creative can lead to a significant improvement in efficiency ✨ Scale with AI. Some larger companies have achieved a competitive advantage buy buying AI creative products internally and are working hard to achieve scale here ✨ Use WEB AND APP campaigns where you can. If you haven't heard of those, HMU and I'll do a post about them. It's an exciting new type of campaign that allows you to capture attributions from both your website and your app in the same campaign Any I missed?

Hannah Parvaz

❤️🔥 Award-winning growth, marketing, and product | Founder @ Aperture

1w

Absolutely hyped for this

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