Aphra Kennedy Fletcher’s Post

What is the value of 24 million weekly impressions & 755,000 followers? Here is my experience of building a large personal brand: For over 10 years I ran an agency called Verb Brands 💻 ➡️ My personal brand resulted in nearly 50% of all initial interactions with new clients. ➡️ Bugatti and Aston Martin originally approached Verb through my DM’s on LinkedIn. ➡️ Over 50% of all job applicants at Verb would state they had found out about the role through my personal LinkedIn. ➡️ I was invited to speak at every luxury event in the UK and abroad due to my following. It put me on stage in front of my target audience (and often being paid for it). ➡️ If there was ever a story in the press about luxury or digital business, I was always asked to comment, giving us a disproportionate free press. I later sold Verb Brands and co-founded the Lottie Organisation (with my brother) 🏩 ➡️ On day one through my online presence we had dozens of investor inbound messages. ➡️ The mainstream press wrote articles about us (including the Daily Mail and Guardian). ➡️ I was invited to every business show to speak and spread awareness about the business. ➡️ The care industry welcomed me with open arms and I was asked to speak at dozens of conferences in front of our target customers about digital and care. ➡️ We attracted the top VCs in the world. ➡️ Most staff members state that they first heard about Lottie on social media or my brand. Now with my creator business 🌐 ➡️ All hiring and marketing is done through my personal brand. ➡️ The creator business is incredibly scalable and has high-margin passive revenue. ➡️ Dozens of new opportunities find their way to my inbox every single day. My point is: If you think about sales, marketing, staff attraction and press. These are things you pay for and often there is almost no compound effect. Growing your personal brand is all a compound effect. So to answer my original question, I think its large engaged following is invaluable 💎 I think all Founders and Creators and Employees should go deep into the idea of creating themselves outsized advantage with a personal brand. Your life and business will change forever 📲. This is exactly why i’ve decided to launch a new Cohort dedicated to helping people grow and monetise their LinkedIn and their personal brand. Introducing: The Creator Accelerator - Grow & Monetise Your Personal Brand 🔥 This is where I’ll be sharing all the details on how I grew from 50,000 to 755,000 in 18 months and how I've helped many others do the same. But you will need to act fast ⚡ Today the cohort officially closes. Full transparency here, this cohort will cost: It's $4500 if you pay upfront. Or 4 monthly payments of $1250. If you want to experience the benefits that I have. This is the perfect place for you to grow and leverage a personal brand. For more information, check out the link below and book yourself a spot fast! https://lnkd.in/eJGiMAkr

The answer to the question of Life, the Universe, and Everything is... ...your personal brand, of course. (Or so our LinkedIn feeds would have us believe). 😏 Just like Hollywood can't resist a film about the movie industry, so LinkedIn 'influencers' can't help but fawn over, well...influencing. "Want to reach seven figures while being on a permanent holiday?" "Want to have a career beyond your wildest dreams?" "Want your wife, kids and peers to adore you?" BUILD YOUR PERSONAL BRAND. 🤦♂️ This is stupid for a number of reasons. For now, let's focus on business ones... 👎 Unless you run a solepreneur business (where in reality everything is about you), your business will need more than a personal brand 👎 Unless you want to build a team of behind-the-scenes workers to do your bidding (or gather a collection of 'heroes' under one roof), your business will need more than a personal brand 👎 If you want to grow a business renowned for its expertise (not just a single 'hero' expert), your business will need more than a personal brand 👎 If you want to build a business that has value once the founder/owner has sailed off into the sunset, your business will need more than a personal brand I've helped a number of entrepreneurs break free from the shackles of personal branding - and build a great company brand. They've come from different sectors, different sizes - but usually with the same problem: The leader has built a brand around their name. It's got them this far...and now it's holding them back. If you're thinking there must be more to marketing than personal branding, you're not wrong. If you're wondering how you can build a brand that drives long-term growth without depending on the founder, you're not alone. You might just need a holiday from LinkedIn to remind yourself the answer isn't personal branding... 😎 #brandstrategy #b2bbrandbuilding #corporatebranding

Do you think your "solution" is everything on LinkedIn? Because building a game-changing product is one thing, But building a brand that connects to your target audience? That's a totally different story. Most founders I’ve seen focus on, → Getting a product to market → Chasing trends → Broad targeting And then realize something critical is missing: ☑ Brand clarity. But why does this matter? Because without a clear, unique voice, your content fails to hit it's target. That’s potential, • Clients,  • Investors,  • And opportunities …slipping through your fingers. Here’s WHY most startup brands fail at this: ↳ Lack of Purpose: Why should people care? Beyond features, what’s the impact you’re here to make? ↳ Inconsistent Messaging: Most startups often struggle to keep up with a consistent message. But consistency across every touchpoint, that’s what builds trust. ↳ Engagement Gap: If your content doesn't align with your target audience's values and challenges, You come across as out of touch and lose their trust/interest. That’s why most startups go months without yielding any revenue. Branding isn’t just aesthetics; It’s your, → Story,  → Impact,  → And promise To the world. What’s been your toughest branding challenge so far on LinkedIn?

I know you're working hard. You've got this incredible idea you're pouring your heart and soul into. Let me tell you something: You were not born to settle for mediocre leads. You've got this! 🚀 This week we have some marketing week tips how to nurture your leads: 1. Define your target audience: Before you can start generating leads, you need to know who your ideal customer is. This will help you tailor your marketing efforts and content to attract the right people. 2. Create valuable content: In today's digital age, customers are bombarded with advertisements and sales pitches from every direction. To stand out from the crowd, create content that provides value and solves a problem for your target audience. 3. Use social media: Social media platforms are a great way to reach a large audience and promote your brand. Find out which platforms your target audience uses and create engaging content to capture their attention. 4. Optimize your website: Your website is often the first point of contact for potential customers, so make sure it stands out and represents your brand well. This includes having a visual appeal design, easy navigation, and clear calls to action. Having a strong online presence is crucial for any business in today's digital age. That's why we're on our mission to help founders grow. 💪 #marketingtips #digitalmarketing #entrepreneurship

Want to stand out in the crowded startup world? It starts with branding ☑ . Building a personal brand isn't just a trend—it's your ticket to earning trust, attracting investors, and setting yourself apart. Follow these steps every founder needs to take to craft a brand that resonates and drives success ⤵ : 1) Break Down Your Audience: Identify your target audience & break down how that base engages with brands in your field. Doing in-depth market research will help you identify trends and create key strategies that lead to maximum audience engagement. 2) Build a Brand Identity: Your brand should mirror your startup, ensuring your content is consistent, authentic, and recognizable. From your tone of voice to the content you create, this will always engage and build your audience. 3) Boost Your Brand: Once you've done the groundwork, expand your reach! Take the extra initiative beyond social media and use your network. Always be open to asking, listening, and learning to grow your brand. Ready to make your mark? Start building your personal brand today—because, in the world of startups, your story is your superpower. 🚀 #GenZtea #personalbranding

**The Crucial Difference Between Personal Branding and Business Branding** Personal branding and business branding serve distinct purposes and audiences. both are complete different thing, personal branding helps the business to boost their revenue in some point, but more in the audience point of view, they are just seen at the entertaining point of view, they dont care about your business. Audiences perceive these personal brands as sources of entertainment, not as direct promoters of businesses. This growth typically benefits the personal brand's own social media accounts rather than the businesses they might be associated with. After carefully reveiw the current marketplace, there are some things will be focus on: 1. Focus on the collaboration: Collaboration is crucial for growing your personal brand, Creator must be focus on the collaboration, Whether it's partnering with other entrepreneurs or new creators, collaborating at least once or twice a month can significantly boost your profile and, by extension, your business. 2. Minimize Business Talk Initially in your content: Talk less about your business: In the initial period, discuss your business less. Your audience is completely new, and if your content is not engaging, they will not follow you. Instead, they will skip your content like other ads while scrolling. Entertainment is the major factor. Just remember that. 3. Be a Creator, Not Just an Influencer: There is difference in the creator and influencer, its completely relatable by this quotes "first get rich and then become a Philoshoper".Entrepreneurs have their unique journeys of struggle, juggling clients, investors, and company demands. Focus on creating valuable content rather than just influencing. 4. Hire a person or agency that can truly build your profile as a creator: Communicate clearly with your personal branding agency. Don't give me generic content daily in the name of personal branding. Instead, focus on meaningful collaborations each month. ask them how it will be happened, their vision about your profile? Otherwise, entrepreneurs will end up spending money for 6-7 months with no tangible results, just wasting their money. #creator #personalbranding #collaboration #entertainment #enterprenuer 

Meet The Yellow Queen of LinkedIn🥁🥁🥁 Imagine being an OVERLOOKED STARTUP, struggling to stand out in a crowded marketplace, unsure how to make your brand unforgettable. Now, picture that same business THRIVING GLOBALLY, with a brand identity that screams confidence and success—thanks to the expertise of the "Yellow Queen of LinkedIn." A force to be reckoned with in the world of brand identity design. With over 17,000 followers, she has earned her spot as Nigeria's No. 1 Brand Designer on LinkedIn, while ranking 31st among the top 100 LinkedIn creators globally by Favikon, the AI-driven creator marketing platform. Driven by her passion to see businesses rise from obscurity to prominence, she partners with startups, small-to-medium-sized enterprises, and personal brands, transforming them from unnoticed to unforgettable. Her mastery in crafting compelling brand identities helps clients build trust, drive recognition, and ultimately boost their sales through the power of strategic branding. Her message is simple but bold: Dream big, aim global. She believes that every business, no matter the size, deserves a brand identity that doesn't just blend in—but stands out, saying loudly, "I'm here to stay and make a difference." Ladies and gentlemen, I present to you the vivacious yellow queen of LinkedIn Real Desmond!🎉🎉👏👏👏 Don't miss the opportunity to learn from Real Desmond herself at the upcoming conference. Register now for FREE and discover how to transform your brand into an unstoppable force! The link is in the comments👇 Follow Emmanuel Umoh for more. Have a super week ahead!

I doubled my LinkedIn followers in the last few months, as a creative entrepreneur. (and how you can too) If you came to this platform thinking it’s only for corporate faces looking for jobs…. Or for personal development influencers with >100K followers, you are wrong! As a Photography Coach and Photo Director, I saw a massive gap in people from my industry using this platform to show their skills and work. So, I took it as an opportunity and here we are! It's all about shifting the focus from yourself to the value you provide and the stories that inspire others. Here are 10 powerful strategies I've used to market my business authentically: 1. Share your journey, including the triumphs and challenges, to connect with your audience on a deeper level. 2. Highlight the larger causes you're passionate about and how your work contributes to making a difference. 3. Talk about the things that set your soul on fire, and watch as your enthusiasm attracts like-minded clients. 4. Use storytelling to engage your audience and create an emotional connection with your brand. 5. Share valuable resources and insights that help others in your industry succeed and grow. 6. Position your services and products as solutions to your clients' problems, rather than simply promoting yourself. 7. Give your followers a glimpse behind the scenes of your business to build trust and authenticity. 8. Showcase the results and transformations you've helped your clients achieve through your work. 9. Leverage public events and speaking opportunities to establish yourself as a thought leader in your field. 10. Share reviews, testimonials, and publications that highlight the impact of your work and the value you provide. Building a personal brand doesn’t have to feel sleazy… And you don’t need a massive audience to start. Remember, it's not about you – it's about the value you bring to the table and the lives you touch along the way. So, if you're in the entertainment industry or a fellow creative, I encourage you to give this a chance! Have more questions about this? Drop them in the comments below! Hi, I’m Karen Williams. I talk about photography, inclusivity, diversity, and entrepreneurship. If you are a photo creative trying to navigate this complicated industry, I got you! I post Mon-Fri every week so click “Follow” and don’t miss out.

🚀 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠: 𝐒𝐭𝐚𝐧𝐝𝐢𝐧𝐠 𝐎𝐮𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐀𝐠𝐞 🌐 In today’s digital-first world, 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠 has become a powerful tool for standing out in both professional and personal spaces. Whether you're an entrepreneur, employee, or influencer, crafting a strong personal brand can set you apart, build trust, and open doors to new opportunities. 🔑 𝐊𝐞𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐁𝐮𝐢𝐥𝐝 𝐘𝐨𝐮𝐫 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝: 1️⃣ 𝐃𝐞𝐟𝐢𝐧𝐞 𝐘𝐨𝐮𝐫 𝐔𝐧𝐢𝐪𝐮𝐞 𝐕𝐚𝐥𝐮𝐞 🎯: What makes you different? Your unique skills, values, and experiences are what shape your brand. Clearly communicate what sets you apart and why people should follow or work with you. 2️⃣ 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲 is Key 📅: From your social media profiles to your website, ensure your message and visual identity are consistent. This helps people remember you and trust what you stand for. 3️⃣ 𝐒𝐡𝐨𝐰𝐜𝐚𝐬𝐞 𝐘𝐨𝐮𝐫 𝐄𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 📚: Share your knowledge, experiences, and insights. Whether through blogs, podcasts, or social media posts, becoming a thought leader in your field can elevate your brand and attract opportunities. 4️⃣ 𝐄𝐧𝐠𝐚𝐠𝐞 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 🤝: Build relationships with your audience by responding to comments, participating in discussions, and offering value. Authentic engagement builds trust and helps your brand grow organically. 5️⃣ 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐨𝐨𝐥𝐬 📱: Use platforms like LinkedIn, Instagram, or personal websites to showcase your brand, share your journey, and connect with your community. 𝐑𝐞𝐚𝐥-𝐋𝐢𝐟𝐞 𝐒𝐜𝐞𝐧𝐚𝐫𝐢𝐨: 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: A professional in a crowded industry struggled to differentiate themselves and attract clients. 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧: By focusing on their unique skills, sharing valuable content on LinkedIn, and engaging consistently with their audience, they gained recognition, built a loyal following, and secured new clients. ➡️ 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐲𝐨𝐮𝐫 𝐩𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐛𝐫𝐚𝐧𝐝? 𝐋𝐞𝐭’𝐬 𝐭𝐚𝐥𝐤! 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲: How did you start building your personal brand? What digital tools or platforms have helped you stand out? 👇 𝐒𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 or tips below! 👇 #PersonalBranding #DigitalMarketing #BrandBuilding #ThoughtLeadership #OnlinePresence #SocialMediaStrategy #Entrepreneurship #MarketingTips #PersonalGrowth #ProfessionalDevelopment

Day 8: The Impact of Social Media on Personal Branding Social media is a game-changer when it comes to personal branding. It’s where you showcase who you are, what you stand for, and the value you offer. Here’s how social media impacts your personal brand and why it’s crucial to leverage it: 1. Visibility: Platforms like LinkedIn, Instagram, and Twitter allow you to reach a global audience. Your brand becomes visible to the right people—potential clients, employers, or collaborators—at the right time. 2. Engagement: Social media lets you interact directly with your audience. This two-way communication builds stronger connections and gives you insights into what resonates with people, helping you refine your brand. 3. Credibility: Posting valuable, consistent content related to your expertise positions you as an authority in your niche. Social proof through engagement, recommendations, or testimonials can boost your credibility. 4. Networking: Social platforms are networking hubs. You can connect with like-minded individuals, industry experts, or mentors who can help you grow your brand and open up opportunities. 5. Personalization: Social media allows you to showcase the authentic, human side of your brand. Share your story, values, and day-to-day life to create a brand that feels relatable and trustworthy. In today’s digital world, social media isn’t just optional for personal branding—it’s essential. If you’re not actively building your brand on social, you’re missing out on major opportunities. #goals #day8 #personalbranding #branding #sucess #business #startup #team #teamwork #entrepreneur #siddarthakemsaram