😸 Anyā Likhitha’s Post

📢 We are excited to invite you to an upcoming online workshop where we explore the world of AI-powered marketing. Discover how to leverage AI algorithms and tools to enhance your marketing campaigns, improve targeting, and personalize content like never before. This event is ideal for marketing professionals, enthusiasts, and anyone interested in the future of digital marketing. Why We're Running This Workshop: With the support of The Asia Foundation and Google, we are democratizing digital capability building for small businesses and non-profits to thrive. Small businesses and non-profits are essential pillars of our communities, significantly contributing to the vitality and strength of our society. In the swiftly evolving digital landscape, their survival and growth are contingent upon developing robust digital capabilities to connect and engage with their audiences effectively. This is easier said than done—tight budgets and a rapidly changing digital landscape mean the cost of tools and staying informed on the most effective ones is often a challenge. 🛠️What You'll Learn: • Introduction to AI Tools: Streamline your marketing processes with cutting-edge AI solutions. • Automate Marketing Tasks: Explore AI-driven tools for email marketing, lead nurturing, customer support, and more. • Enhance with ChatGPT: Discover how ChatGPT can elevate your marketing outputs and optimize workflows. Why Attend? ✨ Boost Your Skills: Learn practical AI applications to enhance your marketing strategies. 🚀 Stay Ahead: Keep up with the latest trends and tools in the digital marketing landscape. 📈Network: Connect with like-minded professionals and industry experts. ✉️ If you have any questions, feel free to reach out to😸 Anyā Likhitha, our head at Hatch Mediahouse, who will be conducting this session. 📅 Register for our workshop via this link: https://lnkd.in/g5ydZRYt We hope to see you there, virtually! #digitalmarketing #godigitalasean #singapore #entrepreneur

What does AI mean for demand generation? With Google announcing AI availability to all of its users and the answers to our questions being served without digging into multiple links, it begs a question as to who is actually reading our content.  I find myself googling a question, finding an AI-generated answer at the top of the search page, and hardly ever scrolling down to see supporting links where the answer came from. Often, I compare the answer to my question on ChatGPT and move on to another task. As a human being, I love the speed, the ease and the simplicity of getting information. As a marketer, I am feeling unsettled by lack of visibility of the sources of content when using Google or ChatGPT in the AI-powered era of search. In fact, many websites’ traffic is bound to fall drastically in the next few years as more and more tech buyers will rely on AI to find answers to their questions. It begs the question how we should adjust demand creation and demand capture given that most readers don’t look at specific links when doing their research. The latest thinking includes: 1. Focusing on your ICP’s use cases to the degree that AI is forced to capture and quote your content. 2. Diversifying from written text into other mediums, especially video and podcast to capture the eyeballs and the ears of the target audience. 3. Creating an exceptionally easy way to understand what you sell on your website and making it easy to capture the demand of your target audience. 4. Engaging your ICP in other places besides search, e.g. social media communities, industry associations, and user forums. It’s clear that building authority on the web is more important than ever. What is your thinking for adapting and thriving in the AI-powered search era ? #demandgeneration #demandcapture #searchwithAI

AI Takeover: 72% of B2B marketers are now wielding the power of generative AI, yet a bewildering 61% lack the roadmap for its use. The AI era is upon us, but are we steering it in the right direction? The Supremacy of LinkedIn: Astonishingly, 84% of marketers hail LinkedIn as the crown jewel for B2B success. But what sets LinkedIn apart in the kingdom of digital platforms? Why LinkedIn? AI's Revenue Revolution: It's official—79% of companies testify to AI's mighty contribution to their marketing and sales victories. The potential is immense, but how do we unlock it? This is just a glimpse into the transformative world of content marketing in 2024. I want to hear your thoughts. Let’s interact! #contentmarketing #airevolution #linkedinleadership #marketinginnovation #digitalamarketing #learning  

Yes, that's right - the doors to The AI DIY Club are opening again Monday! 🎉🎉 Since the initial launch 6 weeks ago, the 16 x founding Club VIPs and I have been experimenting and practising with AI prompts in a safe, supportive (digital) space. 😃 Here's just some of the awesome stuff we've been working on... 💫 We trained ChatGPT to understand our businesses properly. 💫 By supplying ChatGPT with details about our target markets, it created customer avatars for us. Going forward, we can refer Chatty to these avatars to craft strategies and content that will really hit home. Based on other information provided, we also created brand values, and mission and vision statements. (Or asked Chatty to check our current ones to ensure alignment!) 💫 We created content marketing strategies for the next few months 💫 This included coming up with 5 core content pillars that match our customer avatars with our key offerings. We then started planning content strategies for our social media, articles, email marketing (including newsletter templates), webinars, and more. 💫 We taught Chatty about our brand voices to ensure it *actually* sounds like us. Through experimentation with different words and sharing samples of our writing, we developed business writing style guides for both us and AI to refer to. 💫 We looked at the possibilities and limitations when using AI for social media marketing 💫 Sometimes, Chatty just can't do a good enough job... So we found a few ways to work around it. We focused on LinkedIn this week and will be diving into Facebook and Instagram next week. PLUS much more! And it's all been recorded, so replays are available for newbies - or for reflecting back on lessons later. I'll share some of the fab testimonials over the coming days... 😎 Thinking of joining us? Sweet! Next month, we're focusing on email marketing, followed by websites. Having said that, we have an 'Open Theme' session at the end of each month. 😉 The cool thing is - the Club is only $67+GST per month to join! That includes over 12 hours worth of live sessions available for you to tune into. (Don't worry - it's not compulsory to come to all of them...) So pumped to see you there! Join the waitlist here - www.writetimecourses.com #aiTraining #promptengineering #theaidiyclub

In the last week, I've had both current and prospective clients asking about how to optimize their brand visibility in platforms like ChatGPT and Perplexity. While SEO is a key tactic, traditional media relations continue to be a strong brand differentiator. Everything is evolving quickly, so here's what I know right now: - Quality Backlinks: Not all publications will provide backlinks. So, identify the reputable ones that do to boost credibility and signal authority to search engines and AI tools. - Data is Still King: AI is searching for the best sources to share its recommendations. Leaning into owned data that can be used in media creates a diverse content landscape that AI tools can draw from. - Expertise Recognition: Consistent media appearances establish you as an industry expert, which AI systems prioritize when sourcing information. - Fresh Content Supply: Regular media coverage ensures a continuous flow of high-quality, relevant content that AI can leverage. - Enhanced Brand Recognition: More media exposure means better brand visibility, making it more likely for AI to highlight your company in relevant searches. PR folks should always look to integrate with a brand's SEO strategy. Layering SEO into strong media relations creates a comprehensive digital footprint that both traditional and AI-powered search engines can't ignore. Any other tactics you're seeing to help boost a brand's searchability on AI platforms? #mediarelations #AIsearch #PR #mediarelations #digital #digitalstrategy

🚀 𝗧𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀! 🚀 After completing my ChatGPT for Digital Marketing course, I realized there’s a key skill I need to unlock the full potential of ChatGPT: Prompt Engineering! 🌟 To effectively harness AI for content creation and digital strategy, mastering prompt engineering is essential. So, I'm diving into this next phase, learning how to craft prompts that drive deeper engagement, streamline workflows, and maximize impact. Excited to share what I discover along the way! If anyone's interested, you can join the free course too! 👉 https://lnkd.in/ge3UzHgi #DigitalMarketing #PromptEngineering #AI #ChatGPT #MarketingInnovation #LearningJourney

🚀 **Newsletter vs. AI Engagement: Where Should You Focus?** 📬🤖 It seems like everyone has a newsletter these days! 🗞️ While they can be a great way to share insights, foster community, and nurture leads, have we ever thought about how they're just another channel that users have to actively engage with? Imagine this: instead of sending prospects another newsletter that might get buried in their inbox, what if you met them where they are—right here on LinkedIn? 🌟 That's where AI-driven engagement comes into play! With an AI engine, you can tailor your messaging and information directly to your audience on the platform they already use. No extra clicks, no bouncing between channels; just seamless interactions that capture interest and create meaningful conversations. 🔍💬 Think about it: - 🤝 Connect with prospects in real-time - 📈 Drive engagement without the clutter - 🌍 Build relationships based on genuine interest In an age where every attention span counts, why divert your audience to yet another channel? Let’s embrace the future of networking and streamline the way we connect! What are your thoughts on this? Do you favor newsletters or AI engagement tools? Let’s discuss! 💡 #AI #LeadGeneration #Networking

Audit your landing page in 60 seconds (FREE and paid option)… 🤖 So you can maximize precious customer traffic. After building funnels for 7+ years, I recommend doing this to boost CRO. Step 1: whip open Anthropic's Claude-2 for FREE or use ChatGPT GPT store "Roast My Website" bot. Step 2: use the free Google extension One Page to screenshot your landing page or website. Step 3: Upload your screenshot PDF and insert my mega prompt: “Act as an expert CRO marketer in the [your niche]. My target audience is [insert demographic]. The big problem my offer solves is [insert]. My audience’s main pain points are x,y, and z. Read the attached png of my landing page that is trying to [insert cta of page]. Taking popular competing offers and current buying trends into account… Audit the page and create a bulleted report for me on: - How I can improve my headline to better hook my target audience. - How I can improve my subheadline to explain my offer’s unique mechanism. - Emotional pain points regarding my audience's big problem that I forgot to mention or dig deep enough into. - The objections my target audience has to move forward with my offer that are not addressed by the copy. - Relevant data points or stats I could include to build more trust and context on my page. - Any gaps in my social proof and testimonials that could be improved. - Frequently asked questions about [type of product or service] that I didn’t include. - Relevant scarcity and urgency I can include to encourage quick action. - A relevant moneyback guarantee I can include to reduce the risk to buyers. - Additional suggestions on how to improve the click-through rate of my landing page.” -------------- And there you have it. 60 seconds to instantly increase your funnel conversions. AI is the perfect co-pilot to get pro feedback on your campaigns from someone who has ingested most of the internet… for FREE! 🤯 Do you prefer ChatGPT or Claude-2? 🤜💥🤛 #chatgpt #aimarketing #ai #digitalmarketing #conversionrates

It's interesting to see the data on how B2B marketers are using AI! It aligns with your experience, and you're clearly leveraging a well-rounded set of AI tools across the content creation, market research, and outreach stages. Here's a breakdown of your use cases and some thoughts: **Content Creation & Personalization** * **HumanLinker, Claude, Midjourney, HeyGen:** These cover a lot of ground! From personalizing content to generating images and videos, you're creating high-quality, targeted assets that should resonate with your audience. **Market Research & Social Media Insights** * **Perplexity, ChatGPT:** AI can sift through massive amounts of data to find trends and patterns you might miss. Using these tools to gain market research insights and analyze social media data is a smart way to stay ahead of the curve. **Efficiency & Time Management** * **Sybill, Superhuman, MyMind:** Freeing up time for creative work is a huge benefit of AI. These tools can automate tasks, manage information overload, and keep you organized. **Overall:** You're using AI strategically to augment your marketing efforts across the board. This allows you to focus on the high-value creative tasks that require human expertise. **Sharing & Inspiring** I'd be glad to share how I can be used for marketing as well! Here are some examples: * **Content Brainstorming:** I can help generate creative ideas for blog posts, social media content, and marketing campaigns. * **Data Analysis & Insights:** I can analyze marketing data to identify trends and patterns that can inform your strategy. * **Personalized Marketing Copy:** I can help write personalized marketing copy that resonates with your target audience. * **Chatbot Development:** I can be used to develop chatbots that can answer customer questions and provide support. By combining your marketing knowledge with AI tools, you can achieve great things. Let's keep sharing and inspiring each other!