Antti Toivonen’s Post

Are creators finally getting a seat at the table? Yes and no. At this year’s Cannes Lions, we saw: ↳ Influencers rubbing shoulders with ad execs. ↳ Plenty of talk on the $250 billion creator economy. ↳ Brand-sponsored ‘Get Ready With Me For Cannes’. But, in reality… a lot of the action was still gatekept. 🍾 The top tier parties 🎙️ The most coveted panels … remained largely inaccessible to the very people shaping the future of marketing. Creators were flown in to share their insights. Yet, their voices often lost amongst old-school jargon. A lot of buzzwords, a lack of substance. So I wonder, as an industry… Are we really listening to, and valuing creators? Or are we just paying lip service? Creators are not: ❌ A trend. ❌ ‘Just’ ad space. ❌ A new marketing tool. ➤ Creators are brands ➤ Creators are marketers ➤ Creators are businesses AND, they’re making & shaping culture. It’s about time adland started giving creators their flowers 💐 Break down the barriers. Ditch the outdated hierarchies. And recognising creators as ‘equals’. Do you agree?

You know, there are so many incredible creators out there with insane engagement and conversion rates. They integrate organic brand placements so seamlessly and they never feel like an ad. They have refreshing, ORIGINAL, entertaining concepts. But why don’t we see more sponsored partnerships on their platforms? I’ve noticed that these creators don’t fit the typical influencer aesthetic. They’re unique, bold, and their content is unusual in the best way. They’re the kind of creators I’d grab for my influencer campaigns in a heartbeat. It’s time for agencies and brands to step out of the box. Take more risks. Work with the atypical creators who can bring fresh, interesting concepts to the table. Enough with the same old GRWMs and starting each sponsored content with “Let’s do ‘this’ together” lol. Let’s get creative. I beg‼️ #influencermarketing #creators #creatorcommunity #influencercampaigns

Lights, Camera, Action! Spotlighting the creative and captivating content for influencer brand partnerships with @ganeshnarvekar For queries DM us or  Call us : +919405950268 #nonvegmenu #PVRINOX #videographer #goa #parashootstudios #agency #agencylife #digitalmarketinggoa #clientwork #creatives #trending #explore #explorepage

If you would of told me 2 years ago that @cocacola would be inviting me as an influencer to hangout VIP style at a Jonas Brothers Concert, I would of said, “Yeah Right!” 🙄 Here’s what I’ve done in the past couple years that has landed me multiple influencer invites such as this one from Coca-Cola, Poshmark, and more… 👉🏾Decided to take content creation a little more seriously by routinely posting. 👉🏾Used my natural ability to visually storytell to create compelling content. 👉🏾Narrowed (NOT NICHE) down the styles of content I post. 👉🏾Didn’t wait for opportunities to fall from the sky, I do outreach for opportunities as well. I’ve been in the same rooms as “big” creators on multiple occasions. 🚨 POST THE CONTENT, THE OPPORTUNITES WILL PRESENT THEMSELVES WHEN THE TIME IS RIGHT🚨 #contentcreator #digitalmarketing #influencer #influencermarketing #brandawareness #marketing #advertising

What creator marketing tactics should brands have in place to engage with Gen Z? 👀⚡️ According to our President of #WhalarTalent Victoria Bachan, one of the most important strategies is to work with "a diverse range of creators - a process that starts with each individual marketer." Whalar Talent Kenneth Pabon also shared his thoughts, encouraging brands to remember that "[creators] want the content to perform probably better than [marketers] do. It’s embarrassing for me if I’m getting paid and [the video] flops … I want this [ad] to succeed just as much.” Learn more on Ad Age: https://lnkd.in/gk6qme5x #Whalar #CreatorEconomy #GenZ

Six years ago, the marketing world was all about big-budget ad campaigns and flashy TV commercials. Today, the internet has transformed how we consume content. People crave realness. They want to connect with creators who share their struggles and triumphs. It's like the world has become our oyster. Which means that the digital landscape now offers endless opportunities. Anyone, regardless of background or resources, can share their unique story and make a meaningful impact on a global stage. Everyone is a content creator these days. Earlier, cameras and mics were only used by big movie production houses. However, now you don't need a huge budget or a fancy studio — just a story to tell and the will to share it. Today, these resources are available to everyone at the palm of their hands. The content stage is more diverse than ever. Today, audiences need creators more than creators need them. It’s time to embrace: 👉 Authenticity 👉 Storytelling 👉 Communities 👉 Influencers What are your thoughts on the changing content landscape? Share in the comments below! #contentcreator #influencer #marketing

Decades ago, the marketing realm thrived on high-cost ad campaigns and glitzy TV commercials. The advent of the internet has dramatically reshaped our content consumption habits. People yearn for authenticity. They seek connections with creators who resonate with their own struggles and victories. It's as if the digital world has thrown open its doors, revealing a wealth of opportunities. Now, anyone, irrespective of their background or resources, can narrate their unique story and leave a lasting impression on a global platform. The content creation stage is more varied than ever before, with audiences valuing creators more than ever. It's time to embrace: 👉 Genuine connections 👉 Engaging storytelling 👉 Community building 👉 Influencers' impact How do you feel about the evolving content landscape? Share your thoughts in the comments below!

### Why Content Creators are the Future of Brand Partnerships In today's digital landscape, content creators have a significant edge with direct engagement capabilities. Platforms like YouTube, Twitch, and Instagram enable real-time interactions, allowing creators to receive immediate feedback and adapt their content to meet their fans' preferences. This level of engagement is something traditional celebrities, who often operate at a distance from their fans, cannot easily replicate. The shift towards content creators and personal branding is also evident in promotional strategies from big brands. According to a report by Business Insider, micro-influencers often generate higher engagement rates compared to celebrities, making them valuable partners for brands looking to tap into specific communities. This trend highlights a move away from mass appeal celebrity endorsements towards more targeted and authentic connections. Therefore, the assertion that the era of merch is over misses the broader shift towards personal branding, niche audiences, and direct engagement. Content creators are the future of brand partnerships, offering a more genuine and effective way to connect with audiences. #fashioncontentcreators #fashioncontent #contentcreators #content Btw, if anyone reading this is trying to launch or grow their brand in fashion, beauty or luxury, please check us out and inbox us, we're a pretty big deal and we love to build empires. Best, https://lnkd.in/dTG69WND

Forget UGC, try TGC aka Team-generated content! Why rely solely on influencers or creators to tell your brand’s story when your team lives it daily and can tell the most honest story? Here’s why TGC works: ✅ Authenticity: Your team knows the brand like no one else. Their content resonates as genuine and relatable. ✅ Trust: People connect with people—not polished ads. A team member’s voice feels more real than a scripted promo. ✅ Cost-effective: No need for hefty influencer fees, your team is already invested in your mission. ✅ Culture showcase: TGC doubles as a peek into your brand’s ethos, attracting customers and like-minded talent. Whether it’s packing-day reels, product demos, behind-the-scenes laughs, or an honest review —your team can be your best storytellers. As a marketer and a consumer, I'm more inclined towards the community, the fun people behind your parcels, etc. Let your team be the voice of your brand. It’s more powerful than you think. My favorite Indian brands with TGC→ Vilvah OG of it, and Conscious Chemist. Are you team UGC or TGC? I'm all ears to know.

𝗜𝘀 𝗠𝗘𝗠𝗘 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗙𝗼𝗿 𝗬𝗼𝘂? 🧐 Let's find out! 👇 With an increase in Gen-Z audience, social media dominates the marketing landscape. Memes exist everywhere - images, videos, GIFs, phrases, hashtags, dances, and challenges. But one thing remains constant. They resonate with a shared experience. The aim is to relate and connect with the audience. 🕴️ But unlike other content marketing channels, meme marketing stands out for being budget-friendly, highly relatable, and reaches a large audience. But is it fit for everyone? Brands that are youthful, playful, and have a strong, dynamic personality can rock the meme-verse. Whereas, luxury and highly regulated brands should tread carefully in this niche. For instance, Netflix always uses popular trends, famous among the youth, to attract them and achieve high engagement. 🤝 Using Memes strategically is a powerful option to reach new audiences, and increase brand engagement. Carefully evaluate your brand's personality, target audience, and potential risks before taking the potential risks. Let me know if you need help in initiating Meme Marketing. 💭 #meme #marketing #socialmedia #brandreach #netflix #strategy #targetaudience #brand #graphicdesign #digitalmarketing #minervainfotech