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Business Development | Digital Marketing | Gaming

Age of Empires Mobile has made a strong debut, raking in $10 million in its first weeks and garnering 4 million downloads worldwide. Leveraging the nostalgia of the iconic franchise, the game aims to tap into the hearts of long-time fans of the franchise. However, this strategy might face a significant challenge, as they might alienate some core fans of the classic game. Besides, new generations of gamers might find hard to connect with the AoE II nostalgia angle. Would the Casual gameplay strategy that worked with Last War or Whiteout Survival work with AoE Mobile? Could be. At the end, AoE Mobile is a 4X, a good point to exploit for UA purposes.

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