Antonia Johnstone’s Post

The relentless rise of Secondhand As I was told when I launched STUART TREVOR last year - “It’s nothing new!” Personally I’ve been obsessed with vintage clothing all my life and having set parameters for my new business of creating something amazing from other people’s waste has been the most rewarding and fun part of my career - so far! Asked many times about building another All Saints; ‘There are far too many clothes in the world already, the last thing the world needs is another clothing brand – what about a clothing brand that doesn’t produce any clothes?’ Stuart Trevor STUART TREVOR, an amazing range of clothes created from recycled clothing or dead stock fabric. Our mission is to make it easier and more fun to wear non destructive clothing ‘Reworked, rebranded, cut up, distressed, and reimagined with care – patched, printed, hand painted, sprayed, washed and embroidered, often with “less is more” in mind.’ There’s a huge supply of vintage clothing ready to be given new life, millions of metres of “dead stock” fabric either lying around in fabric mills or ending up in landfill. ‘We turn this ‘dead stock’ into ‘living stock’. Every 7 minutes a pile of clothes the height of Mount Everest goes into landfill - Fast Fashion is killing the planet and now is the time to act - we cannot carry on with this conspicuous consumption - the world cannot afford Fast Fashion. When my daughter saw this statistic a few years ago she said that can’t be true Dad, otherwise no kid on earth would carry on buying from these huge corporations - when she realised it’s a fact she asked me what are we gonna do about it?  “We’re gonna create a clothing brand that doesn’t produce any clothing!” I learn more and more about the huge impact that humans are having on the environment and last week someone sent me this poignant quote from many years ago; “We haven’t inherited this earth from our parents, we’ve borrowed it from our children” Chief Seattle #secondhand #vintage #preloved #circular #circulareconomy #business #design #innovation #fun

Brilliant post: Relentless rise of secondhand........ If you truly believe in your product, then embrace the joy of witnessing your brand being used repeatedly and cherished by others. #sustainability #officefurniture #workplacefurniture #furniture #britishmade #officedesign #buylessbuybetter

If genuine customer loyalty (repeat, endorsing, etc.) is the goal then the strategy must honor that spirit. In essence “we are here for you” from the brand perspective, or even better “I am with you” from the customer perspective, this means be it for real - talk is cheap. The high highs are nothing compared to the low lows of loyalty marketing if you mislead people. Angry, betrayed loyalty customers could be become your most toxic social media saboteurs. This article about loyalty marketing in U.K. supermarkets (among the most advanced schemes in the world) addresses violating trust via artful/shady pricing… a critical warning. Anyone offering its customers a loyalty program and/or loyalty promotions must be sincere in the offering. The very worst thing you can do is hoodwink people who believe that you’re on their side. It’s more exaggerated in crisis times, e.g. the cost of living crisis in the U.K. It is shocking that this chicanery still goes on. Clearly a lot of people in business do what they “can get away with” vs. “doing the right thing”. Luckily more and more get exposed. Take heed if you are involved in loyalty marketing with a dishonest heart. #loyalty #loyaltymarketinghttps://lnkd.in/ggUw8_2Z

#2 Validating retail hypothesis in Waterloo, Canada! (Part 2) After interviewing a bunch of convenience stores my hypothesis shifted toward “Disposing of excess and near-expiry inventory” I noticed that store owners were mentioning this issue in different ways while I was validating my first hypothesis. As Product Manager, my main focus now is to enable the store owners(Users) to talk more about this issue. Hopefully, I can be the person who translates their voices into a product that solves their issue! The first step I did was to contact the food bank Waterloo region to investigate how the process of donation is going and how stores send them donations. The feedback I got from them somehow validates my new hypothesis which is that "Retailers face challenges in effectively disposing of excess and near-expiry inventory, resulting in financial losses and waste." The next steps would be going to store owners and trying to understand how they decide and manage to dispose of items and when they choose to send them to food banks and other organizations. Lastly, I would like to thank David Rose who is helping me in this journey. Stay tuned for updates!

🎁 “Always give something extra - it’s how great reputations are made.” 🎁 Imagine this: a customer walks into your shop for a coffee, but they leave with more than just a caffeine fix. They might be treated to a complimentary biscuit or a personal note to thank them for visiting. This is exactly how independent coffee shops like those in Bristol stand out from the crowd and build customer loyalty. Consider Mike Kelley, who didn’t just sell aloe vera gel; he took it a step further by applying it personally to customers' sunburns. This effort wasn’t just about the sale - it was about creating an experience that customers couldn’t forget. 💬 What’s one way you’ve gone above and beyond for a customer, colleague, or friend? It doesn't have to cost anything to: -Say thank you to a co-worker for their work this year -Call a hybrid worker and say thank you for all their hard work this year -Send a personal email to each member of their team just before Xmas -Say a personal thank you to each member of staff at the Xmas party instead of making a speech. -Send an Amazon voucher to recognise or reward someone. -Donate to a homeless shelter Share your experience below to inspire others! #CustomerLoyalty #CustomerExperience #ExceedExpectations

Grow your bottom line by simply doing good. It's no pipe dream! Big brands such as Adidas, StarBucks and Target are deeply rooted in supporting the local community. And it’s no surprise that they are all industry leaders! Take a look at these programs for starters: ▪️Adidas Run for the Ocean and the Plastic Clean-up of our oceans... ▪️StarBucks support of coffee growing communities around the world... ▪️Target's support of community causes... Beyond these brands, the 2022 ESG (Economic, social, Governance) research report of over 520 businesses shows that most leading brands now have a community focus - and equally importantly 77% have Customer Loyalty Programs…Want to know more? Let’s connect and we’d be delighted to arrange a no-obligation Discovery call to explore how you too can grow the lifetime value of your customers (and in return your bottom line) by simply doing good… #retention #acquisition #customerlifetimevalue #points4purpose #loyalty ----------------------------- Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly! If you like this post and would like to see more, please ring the 🔔 on my profile to receive my content directly to your LinkedIn Notifications Tab. To review my published content in one place click: #ivanschwartzpoints4purpose

What’s the antidote to discounting? We all love a ‘deal’ but what keeps customers coming back for more? It's time to uncover the secrets that go well beyond the price tag alone...and it's about making your customers feel heard, understood and valued. Nothing more, nothing less! From community-building to personalization, let's explore the innovative avenues that fuel long-term connections. Interested to talk this through? We're excited to connect with you to take this important conversation forward… #retention #acquisition #customerlifetimevalue #points4purpose #loyalty ----------------------------- Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly! If you like this post and would like to see more, please ring the 🔔 on my profile to receive my content directly to your LinkedIn Notifications Tab. To review my published content in one place click: #ivanschwartzpoints4purpose

What’s the antidote to discounting? We all love a ‘deal’ but what keeps customers coming back for more? It's time to uncover the secrets that go well beyond the price tag alone...and it's about making your customers feel heard, understood and valued. Nothing more, nothing less! From community-building to personalization, let's explore the innovative avenues that fuel long-term connections. Interested to talk this through? We're excited to connect with you to take this important conversation forward… #retention #acquisition #customerlifetimevalue #points4purpose #loyalty ----------------------------- Points4Purpose boosts customer lifetime value while empowering member choice - redeeming cash rewards or donating to their favourite cause - seamlessly! If you like this post and would like to see more, please ring the 🔔 on my profile to receive my content directly to your LinkedIn Notifications Tab. To review my published content in one place click: #ivanschwartzpoints4purpose

McDonald’s does it. So does Amazon. And Kroger too. They all hustle to make that first dollar. And then quickly convince you to spend more. That's where the real money is made. Here's how it works. → McDonalds works hard to sell you a hamburger. And when you buy it, they’ll always ask the same follow up: “Do you want fries with that?” They know that once you’re committed to the burger, fries are a lock. In fact, 40% of McD's profit comes straight from cross-selling. → Amazon tracks what you're browsing and buying. Every single click. And once they know, they've got more to sell you. It's all in the "Frequently Bought Together" box. Three perfect picks. Just a click away. That little rectangle drives 35% of Amazon's retail sales. → Kroger customers donate millions of dollars to charity each year. And it all happens at the checkout. Kroger asks customers to round up their purchase to the nearest dollar. Those extra pennies go to charity. In 2020, all that loose change totalled $48 million. ______ That first dollar is always the hardest. So once you've earned it, don’t be afraid to ask for a little more. #marketing #growth #brand

https://lnkd.in/epcTEjh7 "As retail returns have skyrocketed in recent years, retailers are taking steps to curb what is becoming a costly practice." Let's take a step even further with our LiquiDonate returns services💡 ✅ Reduce fraud with confirmation that a nonprofit in need received the donation 📦 Reduce costs by greatly shortening the distance the return travels 💰 Recoup costs when pursuing charitable donation tax benefits ❤️ Increase impact by positively giving back in many communities