Anthropology in Business’ Post

About 10 years ago a couple of very bright, ambitious trailblazers in my field, Amy Santee and Amy Goldmacher, PhD, curated and collaborated on a really cool publication from practitioners in applied anthropology. I was given an opportunity to publish reflections on my own anthropology research practice in business & industry as a early career professional. What's changed since then? Whew, tough question to answer... what hasn't changed? There are jobs today I don't think many of us really imagined and jobs back then that don't exist anymore. What will help you navigate the job market tides the next 10 years? Say it with me now... This Anthro Life. Both Amy S. and Amy G. give us great insight into what's it like on the job market today, consulting with newcomers, managing academic transitions, hustle culture, and what it means to design your career on Adam Gamwell's podcast. 📢 Check it out!

🎙️ Join us in the latest episode of the Anthropology in Business podcast with Matthew J. Hill, an anthropologist specializing in organizational contexts and the Principal of Matthew J. Hill Consulting. 🌟 Matthew shares his journey from studying chemistry and philosophy to anthropology and its application in the business context, highlighting his early experience with design anthropology and its influence on his subsequent focus on organizational development and design. 💡 Tune in to hear Matthew discuss the importance of taking a holistic approach to problem-solving and understanding the complexities of organizations, as well as the significance of collaborating with clients to solve problems collectively. 📚 This episode also delves into his work in organizational development and design, serving mission-driven organizations, government agencies, and institutions of higher education. 🔬 He emphasizes the role of anthropologists in contributing to organizational effectiveness by conducting organizational diagnosis, facilitating workshops, and helping organizations adapt to change. 🔗 Don't miss out on this conversation! Click below to access the full episode featuring Matthew J Hill on the Anthropology in Business podcast. 👉 [Podcast Link]: https://lnkd.in/epra5QQr #BusinessAnthropology #OrganizationalAnthropology #Anthropology #DesignAnthropology #OrganizationalCulture #OrganizationalChange #OrganizationalDiagnosis

Thrilled to share my recent interview with Matt Artz for the Anthropology in Business podcast. We had a great discussion about the benefits of an anthropological training for consulting in the organizational development and design arena! 👉 [Podcast Link]: https://lnkd.in/epra5QQr #BusinessAnthropology #OrganizationalAnthropology #Anthropology #DesignAnthropology #OrganizationalCulture #OrganizationalChange #OrganizationalDiagnosis

🔎We've often looked at marketing from various angles, but have you ever considered viewing it through the lens of anthropology? 🤔Anthropology, the study of human cultures, behaviors and societies, can offer ground-breaking insights into consumer behavior. Here's why: 🔬Anthropology highlights the importance of culture --- It's not just about who your customers are, but WHERE they are from. Understanding a culture’s values, norms and practices play a key role in shaping your marketing strategies. 🌐Anthropology embraces diversity --- Marketing needs to reflect the world's pluralistic nature. Adapting to diverse audiences across regions, languages or socio-political beliefs aids in establishing a broader audience base. 🔑Anthropology illuminates social patterns --- By studying these, you can predict consumer behavior. What trends are emerging? What's disappearing? These vital cues can tailor-make your strategies to customer needs. Anthropology and marketing are intertwined. Learning more about your customers, their cultures, and their behaviors not only betters your marketing efforts, but also builds stronger connections with your audience. 💡Perhaps it's time we bring anthropologists on board our marketing teams. Crafting a strategy with deep-seated cultural understanding could be the game-changer your business needs. #anthropology #marketingstrategy #ecommerce #consumerbehavior #culture #diversity.

New Episode: https://lnkd.in/gNkA3AqN Understanding the Importance of Anthropology for UPSC | Ft. Sosin Madam | Voice of Mogasala Podcast In this insightful episode of Voice of Mogasala, we dive deep into the relevance of Anthropology as an optional subject for UPSC aspirants. Featuring Sosin Madam, a highly respected subject expert and educator, the podcast explores how Anthropology can be a scoring subject in the civil services examination. Key Insights: Why Anthropology is a strategic choice for UPSC Mains. How it helps in understanding human evolution, society, and culture. Sosin Madam's personal experiences and tips for mastering the subject. The role of Anthropology in enhancing both theoretical and practical knowledge. This episode is a must-watch for all UPSC aspirants, especially those looking to choose the right optional subject. Whether you're considering Anthropology, or just curious about its importance in the UPSC journey, this discussion will provide you with key takeaways to boost your preparation. #UPSCPreparation #AnthropologyUPSC #CivilServicesExam #OptionalSubjects #VoiceOfMogasala #SosinMadam #IASPreparation #UPSCStrategy #TeluguPodcast #AnthropologyForIAS

I was recently revisiting an interview I conducted with Louise Vang Jensen, partner and co-CEO at IS IT A BIRD, on the Anthropology in Business podcast a while back. 🗓️ 📌 The point that I keep coming back to is Louise's idea of staying with the friction and tension in client interactions. As she wisely noted: "…the value of what we do as anthropologists in business is that we are the ones who dare to stay with the friction a little longer and dare to stay with the trouble in that sense that where there's friction, there is potential and there is potential for transformation." 🌋 Friction often points to an uncomfortable truth that we, as anthropologists, have uncovered. Rather than shying away from it to please the client, Louise encourages us to hold our ground, as this tension is often the fuel for meaningful change. 🔥 Check out the full blog post here: https://lnkd.in/eFjB43gm And give the podcast episode a listen for even more of Louise's timeless wisdom: https://lnkd.in/eaSC5Ci7 #businessanthropology #anthropology #organizationalanthropology #strategy #design #ethnogarphy #appliedanthropology #friction

I just finished reading an insightful article on the integration of anthropology into market research, and it resonated with me. The author, Autumn McDonald, beautifully explains how culture influences every interaction with a brand, and how the deeper understanding of human behavior offered by anthropology can strengthen market research. 🎯 As an anthropologist myself, I couldn't agree more! Anthropology provides a unique lens through which we can examine cultural contexts, going beyond simple trends or demographics. It acknowledges that every individual embodies multiple cultures, making human behavior far more nuanced. For market researchers to truly understand customer decisions, they need to embrace this complexity.

🌟 Unlock the Power of Anthropology in Marketing! 🌟 🔍 Dive deep into the world of anthropology to understand consumer behavior and unlock new marketing strategies that resonate with your audience. 🌎 Anthropology teaches us to see the world through the eyes of others, gaining valuable insights into different cultures, values, and beliefs. By applying this perspective to marketing, we can create more meaningful connections with our customers. 💡 Use anthropological research techniques like ethnography to immerse yourself in the lives of your target audience. This will help you understand their needs, desires, and motivations on a deeper level. 📈 Tailor your marketing campaigns to speak directly to the values and beliefs of your audience. By understanding their cultural context, you can create messages that truly resonate and drive engagement. 🚀 Take your marketing to the next level by incorporating anthropological insights into your strategy. Connect with your audience on a deeper level and watch your business soar! #Marketing #Anthropology #ConsumerInsights #BusinessGrowth #EcommerceSuccess

✨Anthropology's Gift to Marketing✨ Considering anthropology in marketing? A wise move. Remarkable marketing goes beyond just understanding 𝒘𝒉𝒂𝒕 people buy. It delves deeper into 𝒘𝒉𝒚 and 𝒉𝒐𝒘 they do so. Here's where anthropology steps in.🌎 • Anthropology focuses on human behavior, culture, and societies. It gives us a lens to see the world in different contexts. It's about understanding people's 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡 and 𝙘𝙪𝙡𝙩𝙪𝙧𝙖𝙡 connections to products or brands. • Semiotics, a subset of anthropology, studies signs, symbols, and meanings. It can help marketers create 𝙚𝙛𝙛𝙚𝙘𝙩𝙞𝙫𝙚 visual cues and storytelling techniques. • Anthropological insights can fuel the creation of more 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 and 𝙧𝙚𝙡𝙚𝙫𝙖𝙣𝙩 content, leading to stronger customer relationships. Leaning into anthropology can potentially transform your marketing strategies, making them more 𝙝𝙪𝙢𝙖𝙣, 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙, and ultimately, more effective. Embrace the world of anthropology. Let it reshape your marketing outlook. Enhance your strategies. Engage your audience. Enhance your business. #Anthropology #Marketing #ECommerce #BusinessStrategy

While I love efficient process flows and shiny new technology as much as the next gal, it's understanding the complexity of an organization as an interconnected system with its own culture, norms, and power structures that really drives me. Working in business transformation reunites me with my undergraduate roots in anthropology and allows me to be a "change agent...grappling with the messy human realities of organizational life". Thanks Matthew J. Hill for the inspiring work you do in organizational anthropology and to ICF for being a leader in transformational change.