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Co-Founder & CEO @ PWR House - Sports, Music, Fashion, Culture

⚽️ Even More Celebrity Investment in Soccer Teams While Ryan Reynolds and Rob McElhenney weren't the first ever celebrity investors into a soccer team, their investment in Wrexham AFC has made the pair the prototypical celebrity investors in a soccer team. Wrexham has become "Hollywood's Team" and is considered a template for what many other influencers are trying to replicate--across different sports, different geographies, and different levels. Ryan and Rob are basically thought leaders when it comes to celebrities getting into the sports business and now they've bought a stake in Mexican soccer club Necaxa. Alongside other celebrity investors like Eva Longoria, Ryan and Rob have the opportunity to build another success story like Wrexham. Two interesting factors here are A) the role of content and B) the choice of geography. A large part of Wrexham's success has come from their FX series "Welcome to Wrexham," and and overall focus on creating relevant social media content. Will they employ a similarly aggressive content strategy for Club Necaxa, maybe even creating a docuseries about the club? And in the very global world of soccer, Ryan and Rob have strategically decided to pick a team in Mexico as their next focus. With the World Cup being hosted across Mexico, Canada, and the US in 2026 and Liga MX as the most watched soccer league in America, buying a team in Mexico makes a lot more sense vs. buying a soccer team in many other countries. More influencers will be investing in more sports teams and on an international scale, influencer-sports tea fit will be an important factor to ensure successful investments. https://lnkd.in/e3uS_vqR #football #soccer #sportsinvestment #sports #sport #media #entertainment #sportsbusiness #celebrity #influencer

Ryan Reynolds and Rob McElhenney Buy Stake in Mexico’s Club Necaxa Soccer Team After Wrexham Success (EXCLUSIVE)

Ryan Reynolds and Rob McElhenney Buy Stake in Mexico’s Club Necaxa Soccer Team After Wrexham Success (EXCLUSIVE)

https://variety.com

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