Navigating Performance+ Orders on Amazon DSP Ready to elevate your campaigns with Performance+ on Amazon DSP? Follow these steps to create your order seamlessly: 1️⃣ Start with Goals: - Choose 'Conversions' as the order goal. - Select 'Cost per action (CPA)' as the Key Performance Indicator (KPI). 2️⃣ Enable Performance+: - Check the Performance+ box and choose display or video for the order. (Note: This option is visible when the order goal is conversions and KPI is CPA.) 3️⃣ Optimize Conversions: - Specify which conversions the model should optimize to. Add more if needed. Navigate with precision and unleash the power of Performance+ campaigns on Amazon DSP! #AmazonDSP #PerformancePlus #DigitalAdvertising #AdTech #CampaignOptimization #amazonadvertising #amazonads
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8moGereat, How have you seen your campaign performance change after optimizing for CPA and enabling Performance+?