Anthony Corsaro (AC)’s Post

Last spring, I cracked a door open just wide enough to send a fund my $5M/5 year vision* for how to boost DTC/ecommerce consumer demand for brands that source ingredients from regenerative agriculture. (I gathered up the world's largest database at the time of such brands, enriched it and it was circulated within investor circles.) The hard truth appears to be that investors/funders interested in #regenerativeagriculture figure someone else will bring emerging #regenbrands to the masses or that it will be big companies that win the space. I am curious what others think? Anyway, I see a huge gap that efforts like Anthony et al are definitely well positioned to help close. I think it will take many efforts, state by state, country by country to boost mass consumer awareness of and demand for regen ag from many different angles. * I knew it was long shot! I knew the fund didn't invest in CPGs and as it turns out they also didn't "invest in marketing" either that in theory would boost demand for the build it they will come pipedream so many regen interested funders seem to be embracing. (My model was essentially a digital marketing co-op to bring down DTC customer acquisition costs that included next level cross-promotion inspired by my GoodCarts experience AND a whole bunch of best in class ecommerce apps and talent! accessed at a discount through collaborative, yet still for-profit models. This was combined with a companion nonprofit and real $ for partnerships with other from trade associations to university-based ag commercialization efforts. It's quite an outline now sitting on shelf as I instead build out my "lead generation for good" consulting work that people are willing to pay for to meet their niche needs. DM me if you want to have a food for thought convo on my ecommerce regen demand vision outline!

Register and come to our panel session on Regen Supply Chains!

🚨 Regenerative Agriculture Trend Report 🚨 Socialike has just dropped a 50-slide presentation summarizing its findings from multiple podcast conversations with Big Picture Foods, Alec's Ice Cream, Nutrient Density Alliance, & ReGen Brands. Our focus at ReGen Brands is "to nourish brands that nourish all life." We do this by advancing the work of brands supporting regenerative agriculture. And we're focused on a B2B stakeholder group that includes brands, distributors, retailers, farmers, investors, and others. For us, it is always interesting and informative to see how folks in the CPG ecosystem learn about regenerative for the first time. Check out the report below! ⬇️ https://lnkd.in/eMwVBXsu Socialike | A Creative Social Media Agency Since 2010 #regenerativeagriculture #regenerativefarming #regenerativefoodsystems #cpg #regenbrands #food #beverage #podcast #sustainability #innovation

Looking forward to these conversations and hearing more on the 'future of food!'

Last week I had the opportunity to attend the Innovation Forum's Future of Food and Beverage conference and connect with farmers, customers and other agricultural supply chain partners. It was great to share a bit about Cargill's ambition and approach to making #RegenerativeAgriculture common place across our supply chains. We believe that one size does not necessarily fit all. It is important to recognize that every landscape and every farm is different. These differences can be driven by soil type, commodity grown, acres, equipment available, weather variability, and even community characteristics. That’s why our approach is to understand the landscape and to partner with farmers to support them in adopting practices that will work best for their specific operations and location. 

At NextGen Purpose, we have two phrases that are near and dear to our hearts, and you'll see them everywhere: ‘Better-for-you’ and ‘Better-for-the-planet’. Sounds good, right? If you're familiar with us, you'll know why these phrases define us. But if you're new here, let me give you a little introduction. NextGen Purpose is a media-driven community dedicated to providing entrepreneurs with the resources and mentorship they need to make healthier, more informed food choices accessible to everyone. We're a global network of food enthusiasts, working tirelessly to raise awareness about regenerative agriculture and better-for-you and better-for-the-planet food practices. We dream of a world where every person knows the story behind their food - its origin, its journey, and its integrity. Unfortunately, the industrial scale of food production has made this connection hard to maintain. It's become a money-making machine, leaving many people oblivious to the ecosystem of farm-to-table. Over the past five decades, food practices have become questionable, and we've lost touch with why we eat, how we should eat, and what food should really be like. The quality of food has suffered due to this process, losing some of its essential nutrients and flavor. But guess what? We're here to change that. We're on a mission to make better-for-you food accessible to all and to promote regenerative agriculture and food practices that are better-for-the-planet. With the current state of mass food production causing devastation to our planet, our mission is a part of the fight against climate change. Better food practices equal a better planet. It's as simple and as monumental as that. Are you intrigued and want to learn more about regenerative agriculture? Join us on our podcast, Essential Ingredients. We can't wait to welcome you to our community! Join the conversation, share your stories, and be a part of the change we're creating.

Is cultivated meat the future of sustainable protein, or are we heading for another tech bubble? In this week’s episode, we sit down with industry expert Steven Lang, who delves into the challenges and potential of cultivated meat. Highlights: 1. Discover why cultivated meat needs to match traditional meat in taste and texture, reduce costs, and scale massively to succeed. 2. Learn about the immense scientific and economic hurdles still to be overcome, and get insights into the innovative solutions that could make cultivated meat a reality. 3. Dive into the intricate balance between technological innovation and market readiness in this thought-provoking discussion. #cellculture #bioprocessing #cultivatedmeat

📣 New report alert 📣 Cultivating Resilience: Regenerative Agriculture Hot off the press, the EIT Food #ConsumerObservatory's latest report reveals significant gaps in European consumers' understanding of regenerative agriculture and what it means for them. With confusion around price, impact, purpose and the differences between regenerative and organic, consumers are seeking more guidance and information on the role of regenerative agriculture in shaping healthier and more sustainable diets. How can we bridge these knowledge gaps and empower consumers to make more informed decisions? 🤔 Access the insights in the full report and get in touch today to discuss your consumer insight needs ⬇️  https://lnkd.in/eteuUGiV Elena Santa Cruz Klaus G. Grunert Sofia Kuhn Marta Erquicia Durk Bosma Steve Charlton, Founder, The REAL. Leadership Consultancy Charlotte Senior Jasmine Adams Vanessa Terschluse

The latest report from the EIT Food #ConsumerObservatory sheds light on significant gaps in European consumers’ understanding of regenerative agriculture. Here are some takeaways:   - Confusion Persists: Consumers remain uncertain about the price, impact, and purpose of regenerative agriculture. Many also struggle to differentiate it from organic farming. - Seeking Guidance: Consumers are actively seeking more information. They want clarity on how regenerative agriculture contributes to healthier and more sustainable diets. - Empowering Decisions: Bridging these knowledge gaps is crucial. Empowering consumers with accurate information can lead to more informed choices.   Access the full report for detailed insights, and reach out to discuss your consumer insight needs today! ⬇️ Sam Mehmet Klaus G. Grunert Sofia Kuhn Marta Erquicia Durk Bosma Steve Charlton, Founder, The REAL. Leadership Consultancy Charlotte Senior Jasmine Adams Sabine Stork Malene Brion Lund Totti Könnölä Sonia Riesco Granja

As the global population grows and resources dwindle, #sustainable solutions are more crucial than ever. Explore how #syntheticbiology is elevating #food #innovation and production through #fermentation and enzymatic #bioconversion. Let's shape a healthier, more sustainable world together. #biotechnology #SustainableFood #Innovation Written by Embriette Hyde SynBioBeta #SynBioBeta2024