Anthony Thomas Advertising’s Post

Audit of the Meta advertising account: How to increase the effectiveness of advertising Find out how to increase the effectiveness of your ads and unlock their full potential through auditing your Meta advertising account https://lnkd.in/dEsFgM4x #crm #mediabuying #affiliatenetworks #iGaming #Vibero #ViberoCRM #soloarbitrage #arbitrage

As marketers, it's important to keep up with the ever-changing trends in order to attract different generations. One way to do that is through gamification advertising. Check out these 7 gamified banner ads that are taking display advertising to a whole new level! #venatus #marketing #advertising #gamification #ingame https://lnkd.in/gpDquPZV

🚀 Revolutionizing Game Monetization with DigitPop’s Publisher Tools In today’s gaming industry, maintaining the integrity of game content while effectively monetizing it can be challenging. DigitPop is at the forefront of solving this with innovative solutions that keep publishers completely insulated from ads while opening up new revenue streams. Here’s how our platform is transforming game monetization: Seamless Asset Creation and Monetization DigitPop empowers publishers with tools to create in-game assets equipped with virtual locks, managed through our secure Single-Sign-On (SSO) system. This approach ensures that premium content, such as exclusive skins or unique enhancements, is integrated smoothly into games, enhancing gameplay without direct exposure to advertising. Insulation from Ads A core principle of our platform is that publishers are insulated from ads. When it comes to monetizing these assets, DigitPop handles all aspects of ad engagement. Publishers do not have to deal directly with advertisers or manage ad placements, maintaining a clear separation between game content and advertising. Additionally, publishers are paid directly in USD, ensuring a straightforward and reliable revenue stream without the complexities of managing virtual currencies or conversions. Targeted Ad Campaigns Through DigitPop, targeted ad campaigns are designed to engage players in a non-intrusive manner. Players can choose to interact with these ads at their convenience to earn tokens. These tokens can then be used to unlock the virtual locks on in-game assets. This system not only enhances player engagement by rewarding them for their participation but also ensures that ads add value without disrupting the gaming experience. Revenue Generation without Disruption DigitPop provides publishers with advanced analytics to track the performance of in-game assets and the effectiveness of associated ad campaigns. This data is crucial for optimizing asset offerings and refining ad interactions, ensuring they resonate well with the target audience and contribute to the overall game experience. Why Partner with DigitPop? We understand the importance of keeping game environments pure and focused on delivering the best player experience. DigitPop’s innovative tools allow game developers and publishers to monetize their content effectively while keeping the game environment free from direct ad interference. Join us in redefining game monetization. Explore how DigitPop can help you enhance your revenue streams while maintaining the integrity of your gaming experience. #GamingIndustry #GameDevelopment #InGameMonetization #AdTech #DigitalAssets #GamePublishing #InnovationInGaming

🚀 Revolutionizing Game Monetization with DigitPop’s Publisher Tools In today’s gaming industry, maintaining the integrity of game content while effectively monetizing it can be challenging. DigitPop is at the forefront of solving this with innovative solutions that keep publishers completely insulated from ads while opening up new revenue streams. Here’s how our platform is transforming game monetization: Seamless Asset Creation and Monetization DigitPop empowers publishers with tools to create in-game assets equipped with virtual locks, managed through our secure Single-Sign-On (SSO) system. This approach ensures that premium content, such as exclusive skins or unique enhancements, is integrated smoothly into games, enhancing gameplay without direct exposure to advertising. Insulation from Ads A core principle of our platform is that publishers are insulated from ads. When it comes to monetizing these assets, DigitPop handles all aspects of ad engagement. Publishers do not have to deal directly with advertisers or manage ad placements, maintaining a clear separation between game content and advertising. Additionally, publishers are paid directly in USD, ensuring a straightforward and reliable revenue stream without the complexities of managing virtual currencies or conversions. Targeted Ad Campaigns Through DigitPop, targeted ad campaigns are designed to engage players in a non-intrusive manner. Players can choose to interact with these ads at their convenience to earn tokens. These tokens can then be used to unlock the virtual locks on in-game assets. This system not only enhances player engagement by rewarding them for their participation but also ensures that ads add value without disrupting the gaming experience. Revenue Generation without Disruption DigitPop provides publishers with advanced analytics to track the performance of in-game assets and the effectiveness of associated ad campaigns. This data is crucial for optimizing asset offerings and refining ad interactions, ensuring they resonate well with the target audience and contribute to the overall game experience. Why Partner with DigitPop? We understand the importance of keeping game environments pure and focused on delivering the best player experience. DigitPop’s innovative tools allow game developers and publishers to monetize their content effectively while keeping the game environment free from direct ad interference. Join us in redefining game monetization. Explore how DigitPop can help you enhance your revenue streams while maintaining the integrity of your gaming experience. #GamingIndustry #GameDevelopment #InGameMonetization #AdTech #DigitalAssets #GamePublishing #InnovationInGaming

💸🚀  Did you know that intrinsic in-game ads are great at moving players towards a purchase? Hear from our Senior Manager, Research & Insights, Kyle Kramer, as he breaks down why: 🔧 Purchase intent is a valuable tool for brands 🎮 Gamers have big spending power 📈 Brands see big boosts in purchase consideration #PurchaseIntent | #Gamers | #IntrinsicInGame | #InGameAdvertising

How do instant win games work? Today’s consumers are more ad savvy than ever. They unconsciously ignore ads, click out of popup, and hesitate to give away personal information to brands even for personalized deals. This is where gamified marketing can make a difference. Gamification is the use of game mechanics to digitally engage and motivate consumers. Many different types of gamification mechanics exist and pairing gamification with an instant win to reward consumers is rapidly gaining popularity. How do instant win games work and how can they make your marketing strategy successful? Read this CataBoom blog post to learn more. #marketing #gamification

Unity’s Mobile Growth and Monetization Report 2024 reveals that global engagement with rewarded video ads increased by 3.2% year-over-year in 2023. The report offers an in-depth look at the types of games and ad placements that drive the most user interaction, showcasing the continued evolution of in-app advertising strategies. “As people face economic challenges limiting their ability or readiness to pay for IAPs, ads become increasingly valuable, offering users an alternative way to access in-game content for game progression,” the report says. According to the data, word games led the pack with the highest daily active user (DAU) engagement with rewarded ads at 38.4%, followed closely by role-playing games (RPGs) at 37.6%, and casual games at 36%. On the other hand, sports and trivia games recorded the lowest engagement rates at 27.3%. Unity found that the placement of ads within the game is crucial to user interaction, with ads tied to specific in-game moments—such as when a player runs out of resources—showing a 38.1% engagement rate. In contrast, ads placed between levels garnered a lower engagement rate of 23.8%. Interestingly, the report also notes that games featuring a higher number of ad placements tend to see better overall ad engagement. Titles with over 15 ads boasted engagement rates as high as 46%, suggesting that increasing the frequency of ad placements can further enhance monetization. Beyond rewarded ads, Unity’s report also sheds light on offerwall campaigns and their impact on user acquisition (UA). Users acquired through offerwalls demonstrated stronger retention rates, with a 45.8% higher day-one retention compared to other ad formats like rewarded video and interstitial ads. The retention boost continues over time, with an 86.1% increase in retention by day seven and a 71.7% increase by day 14. The report also highlighted the varying success of daily reward cost per engagement campaigns. Simple tasks, such as completing a tutorial, had nearly a 100% completion rate, while more complex tasks like interacting with multiplayer features saw a sharp decline in engagement to 26.8%. In-app purchases showed the lowest conversion rate, with only 4.2% of users completing such tasks. #rocket10 | #useracquisition | #retargeting | #mobilemarketing | #appmarketing

The online casino industry is always evolving, and 2024 brings exciting new trends in advertising. Here’s a quick look at what’s hot: 1. AI-Powered Personalization 🤖 Using AI to analyze player behavior means ads tailored just for you. Expect more personalized offers and recommendations! 2. Mobile-First Ads 📱 With mobile gaming on the rise, ads are now optimized for smartphones. Look out for in-app promotions and push notifications designed for mobile users. 3. Video and Live Streaming 📹 High-quality videos and live streams are capturing attention. Platforms like YouTube and Twitch are key for showcasing live games and tutorials. 4. Influencer Collaborations 🌟 Partnering with gaming influencers helps casinos reach new audiences. Watch for sponsored streams and exclusive promo codes from your favorite gamers. 5. Virtual and Augmented Reality (VR/AR) 🕶 Immersive VR and AR experiences are making ads more interactive. Imagine virtual casino tours or AR games right in your living room! 6. Social Media Integration 📲 Deep integration with social media means more targeted ads and exclusive promotions on platforms like Instagram and Facebook. 7. Content Marketing and SEO 📈 High-quality blogs, guides, and news updates improve search rankings and attract organic traffic. Informative content keeps players coming back. 8. Programmatic Advertising 🎯 Automated, real-time ad buying targets specific demographics more effectively, maximizing ad spend and ROI. 9. Social Responsibility 🌍 Highlighting responsible gaming practices and eco-friendly initiatives can attract socially conscious players. 10. Gamified Ads 🎮 Interactive ads with game-like elements, reward systems, and mini-games make advertising fun and engaging. Conclusion 2024 is set to revolutionize online casino advertising with more personalization, mobile optimization, and innovative tech. Stay ahead of the curve and watch for these exciting trends! https://www.affheroes.com #affiliate #B2B #igaming #onlinecasino #affiliateprogram #gambling #casinogames #onlineslots #igamingbusiness #onlinegambling #betting #onlinegaming #affiliatemarketing #OnlineMarketing #TargetedGEOs #TrafficSources #CustomizedFees #OptimizeROI #MarketingStrategy

🚀 **Innovating Ad Revenue in Gaming with DigitPop!** 🚀 In the evolving landscape of digital content, maintaining the purity of gaming experiences while effectively monetizing through ads presents a unique challenge. At DigitPop, we've pioneered a revolutionary model that marries these two objectives seamlessly. 🔹 **Preserving Content Integrity**: Our unique system ensures that game publishers remain completely insulated from advertisements. This means publishers can focus on what they do best—creating immersive, high-quality games without compromising on narrative or user experience due to ad interruptions. 🔹 **Enhanced User Experience**: By separating ads from game content, we ensure that the gaming experience remains uninterrupted. Gamers can enjoy their favorite titles without any disruptive ads, leading to higher user satisfaction and engagement. 🔹 **Direct Economic Value from Ads**: Here’s how it works - users engage with ads independently and earn tokens. These tokens can be redeemed for digital content, including games. When tokens are redeemed, DigitPop converts these tokens into real currency, which is then paid out to the publishers. This creates a win-win: users access content by interacting with ads, and publishers generate revenue indirectly from these ads. 🔹 **Attractiveness to Advertisers**: Our model guarantees that the ad engagement by users is voluntary and meaningful, making it highly attractive to advertisers. Comprehension tests ensure that the users understand the ad content, enhancing ad effectiveness and value. 💡 This innovative approach is not just a game-changer in how ad revenues are generated and distributed in the gaming industry but also sets a new standard in respecting and enhancing user experience. Join us in this journey as we redefine digital advertising and monetization in gaming. With DigitPop, experience a new era where advertising supports content without disrupting it. #GamingIndustry #DigitalAdvertising #Innovation #UserExperience #GamePublishers